MxMIndia

Tag: EiPi Media

  • With Karishma Tanna and Shrishti Dixit

    Supertails kicks off TVC for annual The Swag Sale

    By Our Staff

     

    Supertails.com, a digital pet-care platform and veterinary services, has collaborated with influencers, Karishma Tanna and Shrishti Dixit to kick off their standalone yearly sale- The Swag Sale 2022. The ad films,  ideated by their in-house team and produced by Eipi Media.

     

    Speaking on the campaign, Vineet Khanna, Co-founder of Supertails said: “This sale event is geared to be our annual event- an event that is more than just a commercial ticket but really a time where we come together to truly celebrate our real Swag Masters- our pets in all their glory. They make our lives more fun, more spectacular, more endearing- it just makes sense to bring together an event where every pet parent can access the best of things for their pets.”

     

    Talking about the campaign Rohit Redi, Eipi Media added: “Bringing together campaign shoots is a tedious task but a pet care brand means animals on sets- shooting with these furry stressbusters was a riot that had everyone smiling. The campaign’s essence is also an interesting take in the market. Plus as a pet parent, it resonates to work with a brand that is laser focussed in making pet parenting enjoyable.”

     

  • For its digital campaign #InMyVeins

    Syska Accessories partners with local influencers

    By Our Staff

    Syska Accessories has collaborated with various homegrown digital influencers for its campaign #InMyVeins.  It will partner with 3 to 4 digital artists every month from different fields.

    Said Gurumukh Uttamchandani, Executive Director, Syska Group:  “We are excited to partner with so many diverse digital artists who are brilliant in their respective fields. Through our collaboration with home-grown social media influencers, we aim to engage with our new age consumers including millennials and Gen Z who are digitally savvy and active on social media platforms. As a home-grown Indian brand, we wanted to create a platform to promote the upcoming talent from diverse genres. #InMyVeins is a perfect synonym of the New age India, who are always ready to take risks and set themselves apart from the crowd. So far, the #InMyVeins campaign has showcased remarkable results and we have seen an upsurge in engagement from our audiences”.

    Added Rohit Reddy, Founder & CEO Eipi Media, “When we approached Syska for a potential collaboration, we were given a clean slate and just a thought-starter with an intent for a small pilot. What it turned into was this campaign, with a singular insight that it’s a home-grown brand. So we created an entirely new property called #InMyVeins with local, home-grown talent and tried to present their stories in the most impactful way. With an in-house production and content team writing & depicting these stories in a visual clutter breaking manner was what set this content apart for us and we look forward to taking it to the next level in the coming months”.

  • A VFX video with AR concept

    EiPi creates Valentine’s Day ad for Nescafe

    By Our Staff

     

    EiPi Media has design a campaign for Nescafe for Valentine’s Day.

     

    Said Rohit Reddy, CEO of EiPi Media: “We have worked with Nestle previously and we always look forward to working with them because their vision matches ours. The moment we heard about the augmented reality bit, our entire team was really excited and everyone pitched in right from spending almost 16 hours on set to pulling off all-nighters at the edit table. We love using visual effects to create absolutely disruptive videos and hopefully, we will get more opportunities to do so going forward.”