By Our Staff
It’s Eid tomorrow, May 3, and our offices are closed for the day. Therefore, there will be no scheduled updates and our daily newsletter.
We’ll be back on Wednesday, May 4, will all our regular content.
See you then. And Eid Mubarak.
Tag: Eid
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Campaign highlights celebrations with oneself and family amidst lockdown Shoppers Stop launches campaign for Eid
By A Correspondent
Shoppers Stop invites consumers to get #Selfieidi ready. In the new campaign, the brand encourages customers to get dressed up and celebrate the festival safely indoors.Notes a communique: “The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!”
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Our offices are closed tomorrow, Wednesday, June 5 for Eid. We will be back on Thursday, June 6 Eid Mubarak. We’re closed tomorrow, back Thursday
By A Correspondent
Our offices are closed tomorrow, June 5, on account of Eid. We wish our readers a joyous festival. We will have no scheduled update or newsletter tomorrow, but we will be back on Thursday, June 6 with all our news, views and analyses.
Eid Mubarak!
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Showcasing the spirit of Ramzan by celebrating togetherness, building communities and spreading happiness Max Fashion celebrates Eid with ad film
By A Correspondent
Max Fashion has released a new commercial around Eid, urging people to open not just their doors but also their hearts.
Said Jiten Mahendra, VP Marketing, Max Fashion: “Max believes in inclusiveness and a progressive mindset. We want to reinforce these values in all our campaigns. On Eid, our idea is to visualise a society which is inclusive and progressive. This communication is dedicated to our customers who believe in these values and have been associated with us and helped establish us as the most preferred fashion destination in India.”
The film has been conceptualied by Max’s creative agency, Wunderman Thompson Bengaluru.
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The film has been conceptualised by ADK Fortune and executed by Elements Cleanse all dirt this Eid, advocates Ghadi Detergent
By A Correspondent
The RSPL Group, manufacturers of Ghadi detergent, has unveiled a new campaign under the ‘#SaareMaelDhoDaalo’ brand idea, centred around Eid. The film has been conceptualised by ADK Fortune and executed by Elements.
Said Akashneel Dasgupta, National Creative Director, ADK Fortune: “We are trying to build an emotional connect for the brand through the #SaareMaelDhoDaalo campaign by highlighting the filth in one’s mind, one ‘mael’ at a time. This time we are tackling the issue of double standards which is relevant to every other household. Eid is just an occasion to communicate the message.
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Cadbury Celebrations has been an integral part of festivals in India Ogilvy & Cadbury launch a celebratory campaign for Eid
By A Correspondent
Cadbury Celebrations has launched a new campaign for Eid.
Said Neville Shah, Executive Creative Director, Ogilvy West: “We had to put our trepidation in the idea itself. The uncertainty of whether this is the right gift or not was at the heart of the tension of this film. A couple who is unsure about their gift. Till they are redeemed by the host who not just accepts the gift, but makes it part of the festival,”
Apart from the digital film, Mondelez plans to take up various OOH and other digital interventions to drive home the point that Cadbury Celebrations is just as good an option in gifting during Eid.