By A Correspondent
EID Parry has rolled its marketing campaign – #InsideOutside. Said Balaji Prakash, Senior Vice President – Sales & Marketing said: “There is a heightened awareness among consumers about hygiene and safety now more than ever. Sugar is an integral part of every household and women as gatekeepers of food and health, do look very keenly into the quality of everything that comes into her kitchen. As a leading sugar manufacturer, we have set several benchmarks in the industry in terms of producing quality products without compromising on taste and hygiene, which has won us many hearts and has helped us garner consumer trust in the market. The #InsideOutside campaign is an opportunity for us to strongly educate and enlighten consumers about the various measures & quality standards that EID Parry Sugar undertakes before adding sweetness to their life.” Beside the TVC, #InsideOutside campaign also comprises a series of social media promotions.