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Tag: Eicher

  • A music video campaign is developed in collaboration with Grapes Integrated

    Eicher’s #UpTimeHaiTohOnTimeHai

    By Our Staff

     

    Eicher is celebrating its passion for Uptime, as an indicator of its “commitment to put the truck back on the road on time”. Grapes Integrated has conceptualised and executed this music video campaign for the Eicher brand. The overall campaign intends to showcase the competence and collaboration of the technicians and other support services around the theme of UpTimeHaiTohOnTimeHai.

     

    Said Shradha Agarwal, Co-founder and CEO Grapes: “Eicher as a brand has always worked towards optimising the performance of the vehicle. The uptime services it provides play an instrumental role in ensuring minimum disruption to the supply chain by ensuring the vehicle coming to its workshop hits the road back on time. The chorus UpTimeHaiTohOnTimeHai depicted with the help of music and dance effectively establishes the role of Eicher in providing superior uptime to avoid any unplanned breakdowns. Therefore, to instill this message amongst the Eicher uptime workers on regular basis, we thought there is nothing better than coming up with an anthem that can be played and celebrated by the Eicher technicians”.

     

    Added Rohan Mascarenhas (Head – Brand & Marcom), Eicher: “At Eicher, Uptime is not just a service promise but a movement, that each of us, play a role. This video showcases the passion of Team Eicher and is a source of inspiration to make everyone continuously move to the Uptime Beat. And the team at Grapes did a fantastic job in effectively capturing the essence of Uptime in an extremely innovative and entertaining manner”.

     

  • The campaign videos highlight the disadvantages of impure diesel

    Grapes Digital creates awareness videos for Eicher Trucks

    By Our Staff

     

    Eicher Trucks and Buses has called for better sensitisation of truck and bus drivers towards the fuel used in the vehicle. In a bid to raise awareness towards adulterated fuel and perceiving drivers as an important stakeholder, Eicher has come up with a digital campaign underlining the benefits of using unadulterated diesel.

     

    The brand has released a series of three animated videos targeting the truck driver community. The campaign has been executed and conceptualised by Grapes Digital.

     

    Speaking on the campaign, Shradha Agarwal, COO and Strategy Head, Grapes Digital, said: “The motive behind this campaign is to change the mindset of truck drivers who opt for mixed diesel that can have dire consequences on the engine and environment as well. It is necessary to make sure that the oil used is pure and in good condition. In case there is debris in the diesel, it will directly impact the performance of the vehicle. We want to initiate a positive dialogue among the truck drivers through the campaign.