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Tag: Eggfirst

  • Film-maker Siddharth Roy Kapur was chief guest

    Eggfirst celebrates 16th anniversary

    By A Correspondent

     

    Independent advertising agency celebrated its 16th anniversary last week, and invited film-maker Siddharth Roy Kapur as chief guest.

     

    Eggfirst has clients such as Fino Payments Bank, HDFC Ergo, Bayer, and Roxx among others.

     

    On the occasion, Ravi Banka, MD – Eggfirst said: “It’s a huge occasion for us. When I started in 2004, I did not imagine this is the scale and size we would reach. I kept taking one step at a time with a clear intention of doing good honest work. There three things that define us: Dependable, Dependable, Dependable. This is how we coined our new tagline – As good as our word. I am thrilled that the results have paid off. A huge thank you to all our clients, partners and of course, my amazing team, who have been equal contributors in this journey.”

     

    Added Kapur: “My hearty congratulations to Ravi and the entire team. It’s not easy to have such longevity in advertising, but Ravi has shown that with commitment to your work, and genuine relationships built over years, you can scale great heights. He has a fantastic, energetic team. My best wishes to Eggfirst.”

     

     

  • The TVC will be followed by a multi-media campaign

    Eggfirst unveils inaugural campaign for Centric Mobile

    By A Correspondent

     

    PriyankaCommunications has launched a campaign for its latest offering Centric Mobile. Produced by Mumbai-based Eggfirst,the film will be followed by a multimedia campaign.

     

    “Eggfirst presented a very detailed and promising approach to communicate the value proposition of the brand‘Centric’. We were impressed with their consumer insight, which positioned the mobile with a specific consumer profile. Not to mention the emotional zone through which we wished to connect with our consumers,” said Manish Agarwal, Director,PriyankaCommunications.

     

    Added Ravikant Banka, CMD, EggfirstL “We are delighted to be given the stewardship of this new upcoming brandand we look forward to doing some great work.”

     

  • After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy & management

    Eggfirst bags creative duties for Valentine

    By A Correspondent

     

    Eggfirst has bagged the creative mandate of the lounge wear and lingerie brand Valentine. Ashapura Intimates Fashion Ltd designs, markets and distributes fashion clothing products under the brand name Valentine. Valentine caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear.

     

    After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy & management.

     

    Said Harshad Thakkar, Chairman and Managing Director, Ashapura Intimates Fashion: “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh.”

     

    Ravikant Banka, CMD, Eggfirst, commented, “We are really happy to bag the creative duties after the extensive multiagency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

     

  • The agency is currently involved in re-crafting the brand's entire online and social media presence

    Eggfirst bags the creative duties of Volkswagen Finance

    By A Correspondent

     

    Volkswagen Finance Pvt. Ltd. (VWFPL) has entrusted its creative duties to Eggfirst India, following a multi-agency pitch. Volkswagen Finance currently supports customers of the Volkswagen Group in India by facilitating delivery of innovative financing and insurance solutions.

     

    Eggfirst presented a focussed strategic approach towards the brand’s online and offline presence that resulted in the win. Dennis Ching (Senior Marketing Manager, Volkswagen Finance) commented, “We were impressed with Eggfirst’s strategies as well as their deep-rooted understanding of the brand and the creative it resulted in. This put the agency a notch above the others involved in the pitch.”

     

    Ashish Banka, Senior V.P., Eggfirst said, “We are extremely proud to partner a brand with a history as immaculate as Volkswagen Finance. We look forward to doing brilliant work for them and making the brand journey a memorable one.”

     

    The agency is currently involved in re-crafting the brand’s entire online and social media presence.

     

  • The Mumbai-based agency has bagged the PCI account

    Pest Control India creative account goes to Eggfirst

    By A Correspondent

     

    Mumbai-based agency Eggfirst has bagged the creative mandate of Pest Control India. Eggfirst will be responsible for driving the PCI brand and its repertoire of products and services for the year 2013-14.

     

    “PCI is known in the market as a trusted and reliable pest control brand, but not everyone knows about the vast variety of pest management services we offer,” said Joshua Rao, Executive Director, PCI. “Also, we wanted to make people aware that PCI is not just another pest control operator; we have amongst the most advanced R&D facilities with state-of-the-art quality control and safety measures. Eggfirst was able to capture this vision perfectly and understood the image we wished to create in the market.”

     

    Ravi Banka

    Ravikant Banka, CMD, Eggfirst added: “PCI is a trusted brand with a legacy of over five decades, the biggest in pest control in India. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

     

  • Mumbai-based advertising agency Eggfirst has appointed two key people – Hitesh Sohandani and Sunil Balan – in order to strengthen the senior management team

    Eggfirst strengthens senior management

    By A Correspondent

     

    In line with their growth plans, Mumbai-based advertising agency Eggfirst has appointed two key people in order to strengthen the senior management team. Hitesh Sohandani joins as Business Head, while Sunil Balan joins the agency as Client Servicing Director.

     

    Mr Sohandani joins Eggfirst after a successful stint as Business Head at Everest. With more than 15 years of experience in advertising, he has also worked with Triton as a Group Account Director. He said, “I am looking forward to the exciting opportunities at Eggfirst. Given the ambitious growth plans, I am relishing the challenges that lie ahead.”

     

    Mr Balan said, “Eggfirst is the place I was looking at to do some really exciting work. With an immensely hard working team, I am keen on working with them to take it to the next level”.

     

    Ravi Banka

    Ravi Banka, CMD, Eggfirst, said, “With an ever-evolving business environment where consumers are co-creators of brands, with the cut throat competition amongst agencies, Eggfirst intends to have those brands as clients – the ones that are known for their creative breakthroughs. Having both of them on board gives us all the more strength to explore new endeavors in coming years.”