It’s the Big Night for all the advertising agencywallahs. The Effie Awards, or the Effie’s as they are referred to, are happening today. At the Taj Lands End, Mumbai, 7pm onwards.
Over a hundred brands that ran campaigns in India from October 1, 2014 to September 30, 2015 were eligible for entry and only a select few will be vying for the top honors across 26 award categories this evening, as can be seen in the shortlist announced by the Ad Club on Monday.
The Advertising Club introduced many changes to revamp the awards. For one, entries could be submitted online. A new category called New Product or Service – Best Campaign for a Start-up, had been introduced for the Effies 2015. The erstwhile digital campaign category has been rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.
The question uppermost in everyone’s mind is on who will emerge winner of the coveted Agency of the Year title. Will it be Ogilvy yet again, or will Lowe Lintas seek revenge this year. Or could it be a slew of other players who have entered big skewing the scene a bit?
Here’s the detailed shortlist of finalists for each category as received from the Ad Club:
