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Tag: Effies 2012

  • An ecstatic Piyush Pandey thanked the 'team and culture' as Ogilvy and Mather was 'Effie Agency of the Year' and Cadbury was 'Effie Client of the Year'

    It’s Ogilvy all the way at Effie 2012

    Click on the image for larger view

     

    By Ritu Midha

     

    As an event, one couldn’t have thought of a better way to spend a Tuesday evening than sampling the soothing breeze and top-notch refreshments at the Turf Club, Mumbai. Of course, the event was the Effie 2012, so the focus was necessarily on the awards.

     

    Piyush Pandey

    Perhaps unsurprisingly, the show was stolen by Ogilvy and Mather, who came ahead by miles, with the Man of the Moment being its executive chairman and creative director, South Asia Piyush Pandey once again. Ogilvy and Mather, with 280 points (more than 400 percent over its closest rival) was declared Effie Agency of the Year. When it came to clients, the competition was stiffer, although both Cadbury India Ltd (Effie Client of the Year) and No 2, Star India Pvt Ltd, are O&M clients.

     

    An emotionally charged Piyush Pandey said, “It is all by God’s grace. The credit completely goes to our team and culture. New blood joins with its own creative thinking and seamlessly blends with the existing creative thought process.” On being a repeat winner, he said, “It feels ecstatic to be winning again and again. To tell you the truth – the joy and thrill of winning increases every year.”

     

    The victorious Ogilvy team with Shashi Sinha (hugging Piyush Pandey) and Rajesh Iyer, Marketing Head of Colors (extreme left)

     

    Shashi Sinha
    Shashi Sinha

    The Effies themselves were enhanced in stature this year, both in participation and jury process. Advertising Club President Shashi Sinha stated, “It is special for two reasons: it is the first Effie under the aegis of the Ad Club post it becoming the Ad Club of India.” Also, he said, “This year the entire judging process has been conducted online – and the credit goes to Bipin Pandit and his team for managing it smoothly, considering that there were more than 100 jury members this year.”

     

    This year, the number of entries increased to 357. And while last year 29 agencies had participated – this year the number reached 50. Another feather in the Effie cap is that 50 percent of the jury members represented clients – best placed to judge the effectiveness of a campaign.

     

    Ajay Kakar

    Emphasizing the way the Effie is growing, Chairperson of the Organising Committee Ajay Kakar said, “This year, judging moved beyond Mumbai, and was extended to Delhi. We have also introduced two new categories – Direct Marketing and Ongoing Campaign.” He added, “It is a matter of pride that it is not a small set of agencies winning an Effie tonight; 13 agencies have contributed to the winning entries.”

     

     

     

    Ravi Rao

    Another point worth mentioning is the fact of a media agency winning two Effie trophies this year. Mindshare took away two bronzes – and considers it just the right beginning. Mindshare’s Leader, South Asia Ravi Rao told MxMIndia, “We bagged three bronzes, two for Axe Shower Gel and one for HSBC. I am really glad that we made it to the Effies. We will strive harder next time around.”

     

     

     

     

  • As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far

    Final countdown for Effies 2012

     

    By Ananya Saha

     

    Effies 2012 is drawing to to a close with the second round of judging held in Gurgaon (NCR). The last leg of second round is scheduled for November 29 in Mumbai. The 12th edition of Effie has shortlisted 128 entries from 20 agencies. The 2012 edition boasts of two new categories: Direct Marketing and Ongoing Campaign apart from sharpened categories of David vs Goliath and Integrated Category.

     

    Ajay Kakar

    Ajay Kakar, Chairperson – EFFIE Committee and the Vice President of The Advertising Club said, “This year we have surprised ourselves. We received 357 entries from 50 agencies, up from 300 entries last year. We have introduced Round 2 in Delhi. Last year, we only had Round 1 in Delhi.”  Effies boasts of being known to measure effectiveness, from the viewpoint of the client and agency. “And 120 judges from who’s who from media, marketing and advertising will be judging with a bit more than 50% of judges being clients.” The judges and Effies Committee is also kicked about online judging, “It not only saves paper but also helps the judges to take their time,” Mr Kakar said.

     

    N Rajaram

    The judges were also upbeat about Delhi hosting second round of the judging process. N Rajaram, CMO, Airtel Center said, “The second round of Effies held in Delhi effectively recognizes that fact that clients based out of Delhi has increased significantly. It is a good step in the right direction.” Anil Dua, Sr VP – Sales and Marketing said, “This edition of Effies has been unique since it is IT-enabled. It brings out the efficiency as a judge, and helps us to judge efficiently.” Bipin Pandit, Chief Operating Officer, The Advertising Club, called Effies the coveted affair.

     

     

    Shashi Sinha
    Shashi Sinha

    Though shy to talk for Delhi since he belongs to the Board of Effies, Shashi Sinha, President, The Advertising Club, noted that the participation in Effies had increased significantly in the past five years with lot of marketing and senior advertising professionals becoming part of this year’s edition. Bindu Sethi, chief strategy officer, India, JWT, said, “There is a good mix of representation from from Delhi and Mumbai. The quality of entries has also got better. It is fun judging such campaigns on effectiveness.” She also remarked about how the paperless judging made it easier for the judges to refer back to the case studies to make an informed decision

     

    Satbir Singh

    Satbir Singh, Managing Partner and Chief Creative Officer of Havas Worldwide India, is judging Effies for the very first time. He said, “The Effies are purely and single-mindedly conducted to measure effectiveness of the campaigns. As a judge we have to be mindful of the strategy, the execution, the background and the effectiveness of the final campaign while judging.”

     

    Mr Kakar summed up, “Effie remains the only award that awards the effectiveness.”

     

    For the record, the Round 1 of judging was held in Mumbai on November 20 and 21, and in Delhi on November 24. The last leg of the judging process will happen in Mumbai on November 29.

     

  • The judging process for Effies 2012 is nearing completion as the shortlist has been announced by the Advertising Club

    Effies 2012 judging reaches last leg, shortlist announced

    By A Correspondent

     

    Four years back, the night when terror struck Mumbai, the Advertising Club’s Effie Awards were being presented. Yes, November 26, 2008 was also Effies night. By the time the last of the metals were presented, news hadn’t yet trickled in of the terror siege.

     

    The 2012 edition is going to happen next week – December 4 – and the judging process is nearing completion. In fact as you read this, the jury is meeting in Gurgaon to deliberate on the shortlist.

     

    Ajay Kakar

    Says Ajay Kakar, Chairperson – Effie Committee and the Vice President of The Advertising Club, “For over a decade, the Effies has become the gold standard in measuring marketing and communication effectiveness in India. This is reflected both in the quality and the number of entries which the awards have been attracting every year – a startling increase from 53 in 2001 to 300 in 2011! In fact Effies is the only award that is bestowed on both the client and agency, to jointly celebrate the in-market effectiveness of their campaigns,”

     

    Here goes the shortlist:

  • New categories, sharper definitions, expanded judging and paperless judging are among the highlights of the annual awards for effectiveness in advertising this year

    Entries open for Effies 2012

    By A Correspondent

     

    The Advertising Club has let the cat out of the bag as it sets the stage open, inviting entries for the most coveted event of the Advertising Industry in India. The EFFIE Awards are back and with a bang. This year the showcase for effective marketing and creative strategies throws open new categories.

     

    While the International EFFIE Awards are hosted every year in New York, since 2001 The Advertising Club Bombay has been organizing the EFFIEs in India. Says Ajay Kakar, Chairperson = EFFIE Committee and the Vice President of The Advertising Club, “For over a decade, the EFFIEs has become the gold standard in measuring marketing and communication effectiveness in India. This is reflected both in the quality and the number of entries which the awards have been attracting every year – a startling increase from 53 in 2001 to 300 in 2011! In fact EFFIEs is the only award that is bestowed on both the client and agency, to jointly celebrate the in-market effectiveness of their campaigns,”

     

    A practice introduced last year, this year too, thought leaders of the industry were invited to share their views and suggestions on how to further enhance the stature of the EFFIE. Basis the discussions and feedback, EFFIE 2012 will:

     

    · Introduce 2 new categories i.e. Direct, in recognition of the Specialist discipline’s ability to give measurable results and Best ongoing campaign, to recognise brands that have made effectiveness a way of life, across years

    · Host the Round 1 and 2 judging in Mumbai and Delhi, while inviting coveted jury members from across the country

    · See a sharpened definition of categories like Integrated and David vs. Goliath

    · Attract specialist Jury members for specialist categories like Direct, Digital and Rural

    · Introduce paper-less judging

    · Sharply qualify the material that can be submitted in support of the entries

    · Marico uncommon Sense Award is an essential part of EFFIES.

    · Lenovo has introduced a new Award  – Lenovo Tech-Doers Award.

     

    The Advertising Club has not increased the entry fee, only the service tax component gets added as a statutory requirement.

     

    The Effies are open to all clients and agencies, be they creative, media, digital, DM and PR, to enter their work and demonstrate the effectiveness of their campaigns.

     

    “I am also happy to share with you a strengthened team at our end, committed to taking EFFIES 2012 to even greater highs. Sameer Sathpathy from Marico has come on board as the Co-Chairman and N Rajaram from Airtel as our Anchor, from Delhi. And as always, we enjoy the active guidance of our President, Shashi Sinha and the active support of the Secretariat, led by Bipin Pandit,” Mr Kakar added

     

    The last day for entries to be submitted is Monday, November 5, 2012. The award ceremony event is scheduled to be held in Mumbai, on Wednesday, December 4, 2012.

     

    In-depth details about the EFFIES 2012 are available in the Entry form, which is now up and available on The Advertising Club’s website. The advertising, media and marketing industries can visit www.adclubbombay.com or email adclub@vsnl.com, for more details.