MxMIndia

Tag: Effie

  • Mondelez is Client of the Year, as Leo Burnett bags Grand Effie for Whisper

    Ogilvy is Effie Agency of the Year

     

     

    By Our Staff

     

    There was an unusually cool breeze at the lawns of Taj Landsend hotel in suburban Mumbai, the venue of choice for the Effie Awards each year. Conducted by The Advertising Club the Effie Awards are key for networked agencies as the performance in India adds up to the global performance, and when it comes to critical pitches, it’s Effectiveness (hence Effie) as against Creativity (the Creative Abby) that matters most.

     

    EFFIE India 2022 Client of the year

     

    So in the 2022 edition, it was favourites Ogilvy that took away the top honour of the Agency of the Year. Mondelez India was Client of the Year, while coveted Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign ‘Whisper: Changing the education system to keep girls in school.’

     

    Grand EFFIE India 2022

     

    Surpassing all its previous editions, Effie 2022 received 986 entries, the highest ever in 22 years, and saw participation from 53 agencies.

     

    Speaking at the awards night, Partha Sinha, President, The Advertising Club, said: “It is extremely heartening to witness Effie become the most coveted trophy within the marketing and advertising fraternity. Like every year, this year too, Effe has witnessed significant patronage from industry veterans and category leaders. I’d like to congratulate all the winners for crafting impactful campaigns that are now sheer examples of innovation and effectiveness.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India, said: “It gives me great joy to host the Effie Awards once again as a physical event, celebrating the best work of the year with the people who create them. A big thank you to 493 judges who judged a record-breaking 986 entries over three rounds of online judging. I also thank each participating agency and client for their support. And a huge shout out to our sponsors, The Ad Club managing committee, the Effie committee, Effie New York, and The Ad Club secretariat to make this event a huge success.”

     

    Adding on the enhancements in the award process this year, Pradeep Dwivedi, Co-Chairperson, Effie India, added, “We have built a sustainable trajectory as a leading Effie organising body, having successfully implemented the new Acclaim Platform for the jury process this year, in tandem with our worldwide peers and Effie Global team. The adoption and change management of the same by our industry members has been truly amazing!”

     

    A special award for creator marketing was awarded to Mondelez, Wavemaker and Ogilvy.

     

    EFFIE 2022 RESULTS

     

    EFFIE 2022 Agency of the Year

     

    EFFIE 2022 Client fo the Year

     

  • The Effie Awards is being conducted for the last 22 years, and this year, the Advertising Club reports receiving 986 entries from 53 agencies participating.

    It’s Effie night tomorrow!

    By Our Staff

     

    The Advertising Club will conduct its annual Effie India Awards 2022 tomorrow, Friday, January 13 at the Taj Lands End in Mumbai, 6.30pm onwards. Effie awards, as we know, are awarded for advertising effectiveness.

    The Effie Awards Effie Awardsis being conducted for the last 22 years, and this year, the Advertising Club reports receiving 986 entries from 53 agencies participating. With 300 marketing professionals and 193 media professionals and planners, Effie 2022 had 493 jury members in all.

    Partha Sinha
    Partha Sinha

    Talking about this year’s Effie, Partha Sinha, President, The Advertising Club, said: “The Advertising Club is a proud advocate to brands and agencies that create impactful innovations. It has been a long pause and we are excitedly expecting to witness some amazing work receive recognition and appreciation. This year at Effie India Awards, we are looking out for meaningful work that reflects effectiveness and efficiency. We are ecstatic and cannot wait to watch the category torchbearers and their work being celebrated at the industry’s most coveted awards event.”

     

  • It has received 950 entries, the highest ever, with as many as 51 agencies participating

    AdClub to hold Effies on Oct 29, online

    By Our Staff

     

    The Advertising Club will host the Effie India Awards 2021 on Friday, October 29 at 7 pm. A club communique reports that 950 entries were received from as many as 51 Agencies participating.  As many as 317 marketing professionals, 132 planners, 19 media professionals and 52 specialists were part of the jury.

     

    Talking about this year’s Effie, Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club said: “We are delighted to host the Effie Awards again. We are overwhelmed how the industry has rallied together to enter 950 cases of work in a year that was severely impacted due to sustained lockdown and work from home. The quality of work this year has been exemplary and we are excited to present the best to you on October 29. Watch the show online from the comfort of your home or office”

     

    Added Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club: “A hallmark of Effie Awards India, in its yet another glorious year, is the investment of quality efforts by marketing thought-leaders in ideation, execution and brand-building while driving engagement in tandem with  delivering tangible business results. More power to them”

     

  • Hindustan Unilever and Star India were joint Client of the Year, while McCann Worldgroup & Ogilvy were joint Agency of the Year

    Joint Agency & Client of the Year at Effie 2020

     

    By A Correspondent

     

    The Big Boys of adland were in attendance till the very end. Leaving many in the audience wondering what the outcome was going to be. Piyush Pandey and Prasoon Joshi and almost their entire top decks of Ogilvy and McCann were in attendance.

    And finally when emcee announced that it was a joint winner, there was an uproar. And relief in some quarters. Both Ogilvy and McCann were doing fairly well in awards announced and it was difficult to determine right till the end on who the winner would be.

    The Effie Awards of the Advertising Club India was held with much fanfare on Friday in Mumbai. Hindustan Unilever Limited and Star India Pvt Ltd were adjudged joint winners as Effie Client of the Year, while McCann Worldgroup India and Ogilvy Group were named Effie India Agency of the Year.  The coveted Grand Effie was won by the EightyTwo Point Five Communications for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”.

    Speaking about winning at the coveted Effie, Partho Dasgupta, President of The Advertising Club said: “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognising and rewarding thought leadership showcased by brands and advertisers.”

    Elaborating on the awards Mitrajit Bhattacharya, Chairperson, Effie Awards 2020 said: “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like i.e. Client of the Year and the Agency of the Year for the first time in the history of the Effie being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

     

    EFFIE INDIA 2020 CLIENT OF THE YEAR

    EFFIE 2020 RESULTS FINAL

    EFFIE INDIA 2020 AGNECY OF THE YEAR

  • 2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group

    Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific

    By A Correspondent

     

    Effie Worldwide has announced the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies in Asia Pacific according to results of the 2015 Effie Effectiveness Index.

     

    Now in its fifth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.

     

    Companies ranked highest in Asia Pacific in 2015 include Unilever (marketer) and Coca- Cola (brand), WPP (agency holding group), Ogilvy & Mather (agency network), Lowe Lintas Mumbai (individual agency office) and New Zealand’s Barnes, Catmur & Friends (independent agency).

     

    “Effie Worldwide’s annual Effie Index recognizes the exceptional ideas that delivered results and made a difference for businesses globally. The Index is distinctively comprehensive in that it shines a light on the incredible ideas that worked around the globe, from local to international campaigns, and from both multi-nationals and independent brands. This year’s honorees have set the bar higher for the industry and proven that great creative combined with thoughtful strategy equates to successful marketing initiatives,” said Carolyn Everson, Chair of the Board of Directors, Effie Worldwide and Vice President, Global Marketing Solutions, Facebook.

     

    Highlights from this year’s Asia Pacific rankings include Unilever topping the marketer ranking for the second year in a row. The Coca-Cola Company moves up one spot to second, while Mondelēz International rounds out the top three. Coca-Cola is the top ranking brand, followed by Baidu and McDonald’s respectively. WPP Group unseats Omnicom Group as Asia Pacific’s most effective holding company in 2015. Omnicom falls to second with Interpublic (IPG) retaining its third place position. Ogilvy & Mather topped Asia Pacific’s most effective agency network ranking, with BBDO Worldwide dropping one spot to second. Lowe & Partners retains its third place ranking in the region.

     

    Lowe Lintas (Mumbai) topped the Asia-Pacific individual agency office rankings for the second year in a row. Barnes, Catmur & Friends retained its spot as the most effective independent agency for the third year in a row.

     

    “The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in marketing,” said Neal Davies, President and CEO of Effie Worldwide. “What’s more, by having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe.”

     

    The 2015 global Effie Effectiveness Index is compiled from 3,136 finalists and winning entries from worldwide Effie Award competitions between January 1, 2014 and December 31, 2014. This is the first time that the Effie Index rankings are calculated using a January-December qualifying period, which will provide marketers with a better understanding of their success over a single calendar year. Previous rankings were tabulated over a June to June eligibility time period.

     

  • From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit – in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury.

    Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables

    By Our Research Associate

     

    The last time Lowe Lintas & Partners was Agency of the Year was in the year 2006. Hindustan Unilever was Client of the Year that year too. In 2008, the Effies were awarded on the day when the terrorist struck Mumbai – November 26, and JWT was the Agency of the Year (AOY) while Bennett, Coleman & Company was Client of the Year (COY).

     

    From 2009 onwards, Ogilvy has been AOY. But the COY title has moved around a bit – in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury.

     

    Cadbury would’ve scored a hat-trick but this time thanks to both Lowe Lintas and Ogilvy contributing to its kitty, Hindustan Unilever forged ahead.

     

    According to a member of the jury who requested anonymity, entering the Effie requires some extra effort on the case study presentation. Remember you need to prove the fact that creativity has worked for the advertiser, and unless that’s done, you won’t win.

     

    A senior member of the industry told MxMIndia that given the body of work that Ogilvy had done, it could’ve surely been #1 had it presented some of its cases better.

     

    Perhaps.

     

    Meanwhile, take a look at the AOY and COY tally tables:

     

  • The Advertising Club's Effie 2012 Awards will happen in Mumbai this evening

    It’s Effie’s night!

    The Effies, one of the most prestigious awards of the Indian advertising and marketing fraternity, is happening this evening at Enclosure II of the Royal Turf Club, at the Mahlakshmi racecourse, 6.30pm onwards. It is organised by the Advertising Club.

     

    The event is attended by over a thousand advertising, marketing and media professionals.

     

    The Ad Club has spread its network and conducted two rounds of judging in Delhi this year. There were 68 clients amongst the 124 well-known professionals who were part of the five-round judging process.

     

    A record number of 357 entries were received, of which 128 got shortlisted.  GEC Colors is presenting sponsor, Marico is associate sponsor, Lenevo is technology partner and Cadbury India is category sponsor for consumer products.

     

    For donor passes, contact the Advertising Club Secretariat on 23810213/23894091.

     

    Here’s the final shortlist of entries for this evening’s awards: