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Tag: Effie Worldwide

  • 2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group

    Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific

    By A Correspondent

     

    Effie Worldwide has announced the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies in Asia Pacific according to results of the 2015 Effie Effectiveness Index.

     

    Now in its fifth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.

     

    Companies ranked highest in Asia Pacific in 2015 include Unilever (marketer) and Coca- Cola (brand), WPP (agency holding group), Ogilvy & Mather (agency network), Lowe Lintas Mumbai (individual agency office) and New Zealand’s Barnes, Catmur & Friends (independent agency).

     

    “Effie Worldwide’s annual Effie Index recognizes the exceptional ideas that delivered results and made a difference for businesses globally. The Index is distinctively comprehensive in that it shines a light on the incredible ideas that worked around the globe, from local to international campaigns, and from both multi-nationals and independent brands. This year’s honorees have set the bar higher for the industry and proven that great creative combined with thoughtful strategy equates to successful marketing initiatives,” said Carolyn Everson, Chair of the Board of Directors, Effie Worldwide and Vice President, Global Marketing Solutions, Facebook.

     

    Highlights from this year’s Asia Pacific rankings include Unilever topping the marketer ranking for the second year in a row. The Coca-Cola Company moves up one spot to second, while Mondelēz International rounds out the top three. Coca-Cola is the top ranking brand, followed by Baidu and McDonald’s respectively. WPP Group unseats Omnicom Group as Asia Pacific’s most effective holding company in 2015. Omnicom falls to second with Interpublic (IPG) retaining its third place position. Ogilvy & Mather topped Asia Pacific’s most effective agency network ranking, with BBDO Worldwide dropping one spot to second. Lowe & Partners retains its third place ranking in the region.

     

    Lowe Lintas (Mumbai) topped the Asia-Pacific individual agency office rankings for the second year in a row. Barnes, Catmur & Friends retained its spot as the most effective independent agency for the third year in a row.

     

    “The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in marketing,” said Neal Davies, President and CEO of Effie Worldwide. “What’s more, by having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe.”

     

    The 2015 global Effie Effectiveness Index is compiled from 3,136 finalists and winning entries from worldwide Effie Award competitions between January 1, 2014 and December 31, 2014. This is the first time that the Effie Index rankings are calculated using a January-December qualifying period, which will provide marketers with a better understanding of their success over a single calendar year. Previous rankings were tabulated over a June to June eligibility time period.

     

  • The agency tops one of various the rankings in the Effectiveness Index of agencies, clients & brands

    Wow! Ogilvy Mumbai is Most Effective Agency Office globally as per Effie Index

     

    By A Correspondent

     

    It’s decidedly one of India’s creative agencies and has also been very widely hailed as doing some exceedingly effective work for its clients. It wasn’t much of a surprise hence that when the global results of the Effie Effectiveness Index were released by Effie Worldwide and Warc yesterday, Ogilvy Mumbai was declared the Most Effective Agency Office globally in 2012

     

    The index, launched in 2011, recognizes the architects of the most effective marketing communications ideas from around the world.

     

    Talking about the recognition, Hephzibah Pathak, President, Ogilvy & Mather Mumbai, said: “This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners and another testimony to the twin peaks of creativity and effectiveness.” Ogilvy & Mather Mumbai is the only Indian agency office to rank in the top 5 agencies globally.

     

    Said Kawal Shoor, Head of Planning – Ogilvy Mumbai: “This recognition makes us even more proud of the stuff we do. We’ve always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office’s skillsets.”

     

    For the second year in a row, the WPP Group is the Most Effective Advertising holding company while Ogilvy & Mather is the Most Effective Advertising Agency Network.

     

    Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked number 2 worldwide.

     

     

    Meanwhile, Unilever is the most effective advertiser and McDonald’s is the most effective brand, for the second year in a row. McKinney (USA) is the most effective independently held advertising agency.

     

    O&M Mumbai leads in the global individual office ranking. Sancho BBDO from Bogota, Colombia, which led last year, slipped to number 2 followed by Lowe-SSP3 (also from Bogota) and Ogilvy & Mather (New York). The top 20 also includes agencies from countries as diverse as China, Hong Kong, Australia, Argentina, New Zealand, Egypt, Peru, Ukraine and Israel.

     

     

    WPP leads as the most effective holding company to be followed by Omnicom, IPG, Publicis Groupe and Havas Advertising.

     

     

    While Unilever is the most effective advertiser, Procter & Gamble has lost its top position since last year and slipped to number 2. Nestle is at number 3 followed by McDonald’s at number 4 and Pepsico at number 5 in the list of top 5 most effective advertisers.

     

     

    As for the brand, McDonald’s retains its numero uno position. Surprisingly, a technology company, IBM is the second most effective brand. Coca-Cola is at number 3 followed by Axe at number 4 and Pepsi at number 5.

     

     

    The Index was launched in June last year and is led by Effie Worldwide.  It is said that the Effie Effectiveness Index will become the industry standard. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions. It is the world’s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.

     

    The 2012 Effie Effectiveness Index is derived from almost 2,000 finalists and winning entries to Effie Award competitions worldwide between June 13, 2011 and June 12, 2012.

     

    The Index is constructed by converting every Effie award and finalist into points – 12 for a Grand Effie, eight for Gold, six for Silver, four for Bronze and two for a finalist (with contributing agencies receiving half these points). In a change from the inaugural year, if several agencies from the same agency network or holding group worked on a campaign, the network and holding group only receives one set of points for each winning effort.