MxMIndia

Tag: Effie India

  • McCann, Mondelez & Enormous star on Effie Night

    McCann, Mondelez & Enormous star on Effie Night

    If you were wondering why we didn’t carry this report earlier, the answer is simple: yesterday, the focus couldn’t have not been on the Zee-Sony merger. Last Friday, The Advertising Club hosted the newest edition of the ‘Effie India Awards 2023’ Mondelez India was judged the EFFIE India Client of the Year, while McCann Worldgroup India was named Effie India Agency of the Year. The coveted Grand Effie was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions.’

     

    Grand EFFIE 2023

     

    EFFIE India Client of the Year
    EFFIE India Client of the Year

     

    Setting a new milestone, Effie India, informed the officebearers,  garnered a record-breaking 1276 entries this year, the highest in its 23-year history, with participation from 79 agencies.

     

    Said Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific: “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards. Today, In the world’s changing landscape where our industry faces extreme challenges in defining the approach to the future,  McCann India  is an organisation which holds ideas and thinking at the core of our  business and propels our business and clients forward. Effectiveness comes from this culture of belief in creative excellence driven by strong consumer insights. This is  McCann India’s hallmark supported by a robust  our McCann Global’s   culture of  strong creative and strategic leadership  What is remarkable  is the the width and the diverse set of businesses we have won awards for Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero and many others.”

     

    Speaking before the presentations started, Rana Barua, President, The Advertising Club, said: “The Effies stand as a testament to the power of impactful storytelling and strategic brilliance in our industry. My heartfelt gratitude to the advertising fraternity for their unwavering support, making these awards a celebration of creativity and effectiveness. Congratulations to all the winners for crafting campaigns that not only captivate but also leave a lasting impact on our audiences. Your creativity continues to shape the future of our industry. Here’s to another year of pushing boundaries and inspiring innovation in the world of advertising.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India, said: “Effie India continues to showcase its unwavering commitment to celebrating excellence in advertising, honouring both exceptional work and the talented individuals behind it. I’d like to extend my gratitude to the esteemed judges who dedicated their time and expertise to assess a remarkable 1276 entries, setting a new record. Their commitment is truly commendable. A heartfelt thank you also goes out to our sponsors, the entire Ad Club managing committee, the Effie committee, Effie New York, and The Ad Club secretariat for their tireless efforts in making it a resounding celebration of creativity and innovation in the advertising industry.”

     

    Added Pradeep Dwivedi, Co-Chairperson, Effie India: “In yet another splendid year of the Effie India Awards, what stands out is how agencies and brands continue to put in their hard work. Their meticulous contributions in ideation, flawless execution, and the art of brand-building are truly commendable. Effie has always added and will continue to add a profound insight into the concept of advertising awards. A big congratulations to all the winners and the participants.”

     

    Celebrity Cricket League was Associate Sponsor of the event while Craving Digital was Imagination Partner, Diageo India being Celebration Partner, and Heineken Silver Beer was Beverage Sponsor.

     

    EFFIE INDIA 2023 CLIENT OF THE YEAR

     

    EFFIE INDIA 2023 AGENCY OF THE YEAR

     

    EFFIE INDIA 2023 RESUTLS

     

  • Mondelez is Client of the Year, as Leo Burnett bags Grand Effie for Whisper

    Ogilvy is Effie Agency of the Year

     

     

    By Our Staff

     

    There was an unusually cool breeze at the lawns of Taj Landsend hotel in suburban Mumbai, the venue of choice for the Effie Awards each year. Conducted by The Advertising Club the Effie Awards are key for networked agencies as the performance in India adds up to the global performance, and when it comes to critical pitches, it’s Effectiveness (hence Effie) as against Creativity (the Creative Abby) that matters most.

     

    EFFIE India 2022 Client of the year

     

    So in the 2022 edition, it was favourites Ogilvy that took away the top honour of the Agency of the Year. Mondelez India was Client of the Year, while coveted Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign ‘Whisper: Changing the education system to keep girls in school.’

     

    Grand EFFIE India 2022

     

    Surpassing all its previous editions, Effie 2022 received 986 entries, the highest ever in 22 years, and saw participation from 53 agencies.

     

    Speaking at the awards night, Partha Sinha, President, The Advertising Club, said: “It is extremely heartening to witness Effie become the most coveted trophy within the marketing and advertising fraternity. Like every year, this year too, Effe has witnessed significant patronage from industry veterans and category leaders. I’d like to congratulate all the winners for crafting impactful campaigns that are now sheer examples of innovation and effectiveness.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India, said: “It gives me great joy to host the Effie Awards once again as a physical event, celebrating the best work of the year with the people who create them. A big thank you to 493 judges who judged a record-breaking 986 entries over three rounds of online judging. I also thank each participating agency and client for their support. And a huge shout out to our sponsors, The Ad Club managing committee, the Effie committee, Effie New York, and The Ad Club secretariat to make this event a huge success.”

     

    Adding on the enhancements in the award process this year, Pradeep Dwivedi, Co-Chairperson, Effie India, added, “We have built a sustainable trajectory as a leading Effie organising body, having successfully implemented the new Acclaim Platform for the jury process this year, in tandem with our worldwide peers and Effie Global team. The adoption and change management of the same by our industry members has been truly amazing!”

     

    A special award for creator marketing was awarded to Mondelez, Wavemaker and Ogilvy.

     

    EFFIE 2022 RESULTS

     

    EFFIE 2022 Agency of the Year

     

    EFFIE 2022 Client fo the Year

     

  • Ogilvy and Mondelez India were awarded the Grand Effie at the Advertising Club's Effie Awards 2021 last Friday

    @Effie2021: McCann rules again. HUL tops client roster

     

    By Our Staff

     

    If you don’t see the customary photograph of the winning agency folk in jubilation on stage, it’s because this is an awards event being held in the pandemic.

     

    Although the restrictions on holding events has eased, the Effie Awards is different. In normal years, one needs to visit an ENT specialist on the day after. Given all the hullabaloo that happens. Heck, are we getting confused with the Emvies. Perhaps yes. It’s been a while since the Advertising Club has had one of its top draw award shows, and although the International Advertising Assoication conducted three awards in Mumbai in the last month-odd, the Ad Club Effies are decidedly the most coveted.

     

    The reason is simple: It measure efficiency of the creative. And it’s a part of a global network of awards. So the scores here add up to the global rankings and which are exceedingly critical for worldwide client pitches.

     

    Under normal circumstances, an MxM report wouldn’t have highlighted the sponsors of the event, but given the times we live in, every sponsorship needs to be recognised. So: Colors was presenting sponsor. The event was powered by MX Player and Aditya Birla Capital was Category Sponsor.

     

    So you’ve read the headline, but here’s it again: Hindustan Unilever and McCann Worldgroup India bagged the Client and the Agency of the Year titles respectively while The Ogilvy Group and Mondelez India were awarded the Grand Effie for Cadbury Dairy Milk’s campaign “Melting Power Distance”.

     

    Effie Awards 2021 were held virtually this year, so it was minus all the hooting and cheer, and minus Brian Tellis as the sponsor. The only bright spot was that the event started on time ended way before most people have consumed their third.

     

    The good news is that the Ad Club received a record 950 entries and saw participation from 51 agencies.

     

    Speaking about the participants and winners at the coveted Effies, Partha Sinha, President of The Advertising Club said: “Looking at the cases that have won here today, you will know for a fact that this is the highest level of award in this country. Effie India today is the most definitive award in the country – and is revered by both the client and the agency. I want to thank every single member of the jury, the participating agencies and the sponsors. You know that this award has reached the level thanks to all of you. Let the celebrations continue but more importantly let the effectiveness culture continue. As I had mentioned before we are going to hold Effie effectiveness workshops in Mumbai, Delhi and Bengaluru. Watch this space for more details.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India said: “It gives me great pleasure to deliver the first virtual awards presentation of Effie India. It has been a long and tough journey over the past one and half years to bring this to life. To judge 950 entries over two rounds of judging by 520 judges, with minimal physical meetings has been quite a task. I thank each participating agency and client for their support. And a big thank you to our sponsors, the Ad Club managing committee, Effie committee and the Ad Club secretariat to make this possible.”

     

    EFFIE 2021 RESULTS

     

    EFFIE 2021 CLIENT OF THE YEAR (29.10.21)

     

    EFFIE 2021 AGENCY OF THE YEAR (29.10.21)

     

     

  • Ajay Kakar, chairman and custodian of Effie India, presents a preview of the 14th edition of the ad effectiveness award to be held tomorrow

    465 entries, 214 judges… it’s Effie time!

     

    By Ajay Kakar

     

    It has now been 24 years since I joined Ogilvy and Mather. And a decade since I left the agency. And yet, while writing this article I remember something I heard during my Ogilvy stint – the spirit David Ogilvy believed in – the spirit of Divine Discontent.

     

    Now how’s that for “effectiveness”!

     

     

    Effie 2014 in Numbers

    14th Year of Effies in India

    465 Entries

    60 Participating Agencies

    214 Judges

    Rs 25,900 Entry Fee

     

    Today, I write this article not only as a client, but as the chairman and custodian of Effie India. And I do believe that the spirit of Divine Discontent best describes the journey and jihaad undertaken by The Advertising Club‎, to promote the cause of effectiveness in Indian marketing.

     

    As you may well know, Effie 2014 will be the 14th year ‎of our hosting this unique recognition, in India. Effie is a worldwide franchise.  It is the only award that recognises and rewards work that works in the market place. Effie is the only award that recognises and rewards both the client and agency. Effie is the only award in India judged by clients and agency representatives; not the creative leaders, but the thought leaders and business leaders.

     

    We celebrated Effie 2013 with great pomp and glory, in the presence of over 1,200 members of the advertising, media and marketing fraternity. We had received an all-time high number of entries, 419, from 52 participating agencies.

     

    And just when we thought that we have reached the peak, the response this year has overwhelmed us even further. We have received 465 entries, representing work from over 60 agencies. And the number of entries must be seen in the context of the Rs 25,900 entry fee, which is higher than the fee charged last year ie Rs 23,000.

     

    It is so gratifying to see the industry’s growing interest and commitment to effectiveness. Guess the Effies are a response to the now famous quote‎, “I know that 50% of my advertising works. But the problem is that I don’t know which 50%”.

     

    Our Effie judging process is worthy a mention. It is entirely paperless. And is conducted in Mumbai and Delhi, across two rounds. With such large number of entries, we like to ensure that each entry gets its due time and attention. I remember the days ‎when each jury member had to wade through 80-odd entries. And now we try to cap it at less than half that number. We aim to have at least 10 jury members go through every entry, comprising of at least 50 per cent clients.

     

    To give a sense of the magnitude, the Round 1 judging in Mumbai, this year, witnessed approx 63 judges, divided in 6 groups, screening 240-odd entries. While 52 judges did the same in Delhi, for 170-odd entries.

     

    So what differentiated this year’s Effie from the years gone by? A lot of the new facets were introduced to bring Effie India closer to the norms of the worldwide Effie franchise:

    – the campaign period for which entrie‎s were accepted, was increased to 15 months, to make it similar to that of Effie APAC

    – in keeping with recent trends in campaign creation, the provision to attribute entries to a Primary Agency and a Secondary Agency was introduced

    – this year, recognition will not only be given in the form of metals; Gold, Silver or Bronze, but also Finalists ie. those entries that move to Round 2, but do not win a metal

     

    On the eve of the 2014 Awards night, I look back with joy and pride. We do seem to have come a long way! So, is this the peak? The end of the road?

     

    The spirit of Divine Discontent assures me that the best has yet to come. Yes, it is true that the Effie is a marquee event from The Advertising Club of India. It has become the gold standard of awards in India. It has become the most credible and sought after award. Supported and respected by clients and agencies‎.

     

    But looking ahead, I am confident that the need and hunger for effectiveness will keep propelling this property‎ to greater highs, year after year. Budgets are scarce. And as against the spray and pray approach of the past, it is the sniper approach that we now look out for, where every bullet counts. And every bullet is expected to hit the bull’s eye, no less. Creativity is good. But creatives and campaigns that work, well that’s where any marketer will always prefer to put his buck.

     

    Ajay Kakar is CMO – Financial Services, Aditya Birla Group

     

  • The Chief Marketing Officer – Financial Services, Aditya Birla Group and Head of Effie Awards India 2013 has been invited to be a Head of Jury at the APAC Effie 2014

    Ajay Kakar is Head of Jury at APAC Effie Awards 2014

    By A Correspondent

     

    Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group and head of Effie India has been appointed as Head of Jury at the Asia Pacific Effie.

     

    The APAC Effie has announced the first two of the four heads of jury who will form the Judging Committee for its 2014 Awards. Mr Kakar and Ben Lightfoot, CEO, McCann Worldgroup Singapore are the two names announced.

     

    On his appointment as a Head of Jury, Mr Kakar said: “Having chaired the Effie India Awards for the last three years, I am indeed honored to now be invited as a Head of Jury for the APAC awards. In recent years, the need and demand for work that works in the market place, have given the Effie award a pride of place on the shelves of both agencies and marketers. As a Head of Jury I do look forward to the exciting opportunity to review the most insightful and impactful campaigns from across the region.”

     

    Said Mr Lightfood, who also helms the role of a committee member of the APAC Effie and is Chiarman of Effie Singapore: “We have seen so much great work come out of our region, both in terms of creativity as well as effectiveness. I am really excited to see how the strategies developed led to innovative integrated creative solutions. Strategies unique for Asia Pacific, that broke away from category norms and delivered exceptional results.”

     

    Commenting on the appointments, Connie Chan, 2014 Awards Chairman said: “We’re delighted to welcome the Heads of Jury on board the Judging Committee. The rich experience and expertise of these heads make up a powerful composition for the judging committee, with a good mix of industry leaders from different backgrounds across APAC. We look forward to the great dynamics arising from the interaction and tapping on their perspectives in the judging sessions.”

     

    Finalists will be announced in end of February 2014, with the Awards Gala set to take place in Singapore in April 2014. More info at www.apaceffie.com.