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Tag: Effie Asia-Pacific

  • Starting out with P&G India in 1996, Kainaz Gazder has been credited for numerous business-building and award-winning brand campaigns

    P&G’s Kainaz Gazder named Jury Head at APAC Effie

    By A Correspondent

     

    Effie Asia Pacific has announced Procter & Gamble’s (P&G) Kainaz Gazder in its third set of Heads of Jury for the 2020 APAC Effie Awards.

     

    Kainaz Gazder

    With nearly 25 years in the FMCG industry, Kainaz Gazder has built a track record in launching new brands, turning around struggling businesses and taking strong businesses to greater heights. Starting out with P&G India in 1996, Gazder has been credited for numerous business-building and award-winning brand campaigns.

     

    Commenting on her appointment, Gazder said: “An Effie award is a global symbol of achievement, representing ideas that build brands. As a brand builder for over 20 years, I am thrilled to help champion the most effective ideas as a Head of Jury for the APAC Effies.”

     

  • Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a 7-year stay in Asia Pacific with Mindshare

    APAC Effie Awards appoints David Porter as chairman

    By A Correspondent

     

    David Porter

    The Asia Pacific Effie Awards has announced David Porter, Vice President of Global Media at Unilever AAR (markets outside Europe and the Americas), as the Chairman for the 2020 edition of the Awards.

     

    Porter possesses more than 40 years of industry experience in both agency and in-house capacities. Prior to joining Unilever in 2010, Porter spent 25 years in UK agencies before a seven-year stay in Asia Pacific with Mindshare where he managed the agency’s multimarket relationship with Unilever.

     

    On his appointment, Porter said: “I feel deeply honoured to be the first brand marketer to chair this competition. The Effies are all about celebrating great results. Many brands have learned that purpose, insights and great creativity are the key ingredients of the secret sauce that creates effective campaigns, so I’m looking forward to seeing some amazing work from APAC when we get to judge the entries in March.”

     

    Commenting on Porter’s appointment, Chua Bee Hong, Managing Director of Effie Asia Pacific added: “This is the first time the APAC Effie Awards will be led by a client-side marketing professional.  David is a true advocate for marketing effectiveness and has been a juror for various Effie programmes globally.  We look forward to working with him to raise the bar and celebrate great ideas that work and inspire us.”

     

  • Leading marketing effectiveness award will now have an APAC version

    Effie Asia-Pacific launched with C4As

    As part of Effie’s global expansion, Mary Lee Keane, President of Effie Worldwide, announced the launch of the Effie Asia-Pacific programme, in partnership with the Confederation of Asian Advertising Agencies Association (C4As).

     

    Effie Worldwide’s signature initiative, the Effie Awards, is recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition  of the regional Asia-Pacific Effie programme, Effie Worldwide’s international network now expands to 40 programmes and four regional programmes.

     

    “Given rate of changes in media, technology, consumer behaviour, and even business models, there’s never been a more demanding or exciting time to be focused on delivering effectiveness in marketing,” said Carl Johnson, Chairman of the Board of Directors, Effie Worldwide and Co-Founder of Anomaly.

     

    The Effie APAC programme, organized by the C4As and managed by Tenasia Group, will recognize effective work that has run in the Asia-Pacific region.  The C4As is a non-profit organization dedicated to the marketing communications industry and has experience collaborating with organizations in many different countries throughout the region, including North, South and Southeast Asia.

     

    “The Effie Awards is the world’s most established and recognized award competition for marketing effectiveness and we are certainly delighted to partner Effie Worldwide in organizing the Asia-Pacific program,” said Anthony Kang, Chair of C4As. A pilot APAC Effies was previously awarded in 2008 in partnership with Effie Singapore partner, IAS.

     

    Finalists and winners in all Effie programs in the Asia-Pacific region will be included in the Effie Effectiveness Index (http://www.effieindex.com), which identifies and ranks the marketing communication industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie competitions.

     

    “Asia-Pacific is a key subject on every global marketer’s mind, along with the ever-important subject of effectiveness,” said Daryl Lee, Global Chief Executive Officer, UM and member of the Board of Directors, Effie Worldwide. “Effie is now more than ever, the global authority on marketing effectiveness.”

     

    Srinivasan K Swamy is the Immediate Past Chairman of the C4As and representing the AAAI, Nagesh Alai is Treasurer of the association.