MxMIndia

Tag: Educomp

  • The campaign "#ThereIsAnotherWay" stresses on the importance of a smarter way of learning

    #ThereIsAnotherWay stresses Educomp via new campaign

    By A Correspondent

     

    Educomp Solutions has come out with a new ad campaign that aims to change the way people view education and the process of learning for children in the country.

     

    The campaign “#ThereIsAnotherWay” stresses on the importance of a smarter way of learning. It seeks to get people thinking that there is another, better way for children to learn and Educomp has the answer.

     

    The concept behind the campaign is to show the kind of severe pressure our children are under. The competition and the need for 99 per cent is not only ruining the quality of childhood but also making parents into a dictatorial police force. Educomp believes that this system should not come in between the child and the joy of learning and that there is an alternate way to grow, to learn, to teach and be taught.

     

    #ThereIsAnotherWay campaign has been launched across electronic and digital media. It is already trending on Twitter. The digital campaign aims to engage people through contests, videos and live interactions to get them to think about their own innovative methods of learning in today’s digital age.

     

    Through this campaign Educomp wants to highlight its key stakeholders that include parents, teachers, school community, policy makers and educationists the joy of learning and that there is an alternate way to grow, to learn, to teach and be taught.

     

    Shantanu Prakash, Chairman and Managing Director, Educomp Solutions Ltd. said, “Our education system is being revolutionized by the Internet, online social collaboration and increasing availability of smart and mobile devices. This is another pioneering move by Educomp that marks the transition of the education system from the digital age to Internet Age.”

     

  • Educomp Schools, as part of its growth strategy, has appointed Aegis Media's Vizeum India as its media AOR.

    Vizeum wins media duties for Educomp Schools

    By A Correspondent

     

    Educomp Schools, as part of its growth strategy, has appointed Aegis Media’s Vizeum India as its media AOR. Media agency Vizeum India, which operates in 55 countries, will now handle Educomp Schools’ media mandate in India to identify the appropriate communication programmes and deliver the same most cost optimally.

     

    Founded in 1994, Educomp Solutions is a globally diversified education solutions provider. With an employee base of more than 10,000 professionals, Educomp serves 26,000 schools and 15 million learners and educators in India as well as the US, Canada, Singapore and Sri Lanka. The company works closely with schools to implement innovative models to create and deliver content to enhance student learning.

     

    Educomp Schools provides educational content / IP and educational infrastructure to a range of differentiated preschool and secondary school brands in its quest to be the school service and Infrastructure provider of choice for all demographic and psychographic segments of society across India. Between the three brands, Universal Academy, Takshila Schools and The Millennium School with their different learning systems, the infrastructure and fee structures, its schools provide distinctly different schooling experiences to students and parents.

     

    Partho Dasgupta, President, Educomp Schools, said, “We are happy to confirm the appointment of Vizeum as our strategic media partners. Their overall result-oriented approach is quite unique and interesting. They are mandated to help us overcome some of our business challenges. We look forward to working with Vizeum and wish them all the very best.”

     

    Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum, said, “We have pleasure in welcoming Educomp into the Vizeum family. It is a challenging assignment and we are fully geared up with the right delivery solutions. We look forward to addressing the business issues of the client as their extended brand team. We are thankful to the Educomp management for considering us worthy to partner them. This business will be handled out of our Delhi office.”