MxMIndia

Tag: Edtech

  • The mandate covers corporate reputation management, brand visibility and crisis management

    Talentedge awards PR mandate to Kaizzen

    By A Correspondent

     

    Kaizzen, the PR and digital agency, has won the PR mandate for edtech firm Talentedge. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.

     

    On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said: “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”

     

    Added Vineet Handa, CEO, Kaizzen: “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past 12 years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and EdTech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”

     

     

  • The film has been conceived by Lowe Lintas Bangalore

    “Kya seekha?” asks Unacademy in quirky campaign

    By A Correspondent

     

    Edtech firm Unacademy has released a new campaign film called ‘Cracking the Game’ to mark its first year of association with the Indian Premier League and celebrate the process of learning. Conceived by Lowe Lintas, the film draws a fun correlation between students’ desire to learn and the passionate Cricket action seen on-field during the Dream11 IPL 2020.

     

    Speaking about the campaign, Sonal Mishra, Director, Marketing at Unacademy said: “Our efforts during this IPL have all been about how our brand proposition, which is to learn from the best, can be tied to Cricket. While brainstorming ideas for this film, the takeaway was that all of us learn everyday, from the most unlikely sources, and often unknowingly. So, we wanted to see if we could draw parallels between various moments during the matches and learning. The response to the film has been spectacular and we’re delighted that our brand message is reaching deeper with this film.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas said: “Unacademy’s spirit and philosophy of ‘Let’s Crack It!’ isn’t limited to students only, but inspires across. So when the marketing team came up with the challenge of cracking a great idea with IPL footage only, we thought of applying the academic gyaan in interesting, relevant, yet irrational juxtaposition. We had lots of fun in mixing and matching footage with theories and principles to come up with the gags.”

     

     

  • The company will be offering free career counseling opportunities to students and professionals enabling them to make better, informed career decisions

    Great Learning launches Diwali campaign #NewBeginning for learners

    By A Correspondent

     

    Edtech firm Great Learning has launched a new social media campaign titled #NewBeginning. As a part of this Diwali campaign, the company will be offering free career counseling opportunities to students and professionals enabling them to make better, informed career decisions.

     

    Speaking about the campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said: “People often have doubts about their career choices and decisions at various stages of their journey. Today, Covid has made people across industries want to understand much more about future proof career options. Through this initiative, we are making efforts to assist people in making the right choices for the new normal world that can help in accelerating their career growth. Through the knowledge and industry experience of our key counselors if we would be able to power individuals by providing them the right direction, we would be contributing in a small way to their new beginnings.”

     

     

  • It shows learning as an enjoyable experience

    Vedantu’s new ad stars Aamir Khan

    By A Correspondent

     

    Vedantu, India’s second most valued EdTech startup and a pioneer in the live online tutoring platform has named Bollywood actor, director and filmmaker Aamir Khan for its new ad campaign.

     

    With the tagline, “Samaj Aayega Maza Ayega, Maza Ayega Samajh Ayega” the six-film series conceptualised by The Script Room conveys the effortlessness of live online learning offered by Vedantu. The films are directed by Prasoon Pandey.

     

    Said Shivani Suri, Chief Marketing Officer, Vedantu: “We aim to establish Vedantu synonymous to LIVE learning and revolutionize the online education in India through holistic experiences that foster effective learning. Our campaign is focused on reaching out to parents to address their valid concerns with respect to online learning through a series of very relatable films, which will resonate with them. Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character. The tagline itself is well thought of articulation of our brand promise and the learning experience.”

     

    According to Rajesh Ramaswamy (Ramsam), Co-founder, The Script Room: “This was a great opportunity for us. This category is new and exciting. Almost every parent is coping and curious about this new way of education. It was important at this stage to highlight a lot of aspects on online education. So, we had to find an interesting way of using Aamir. Our idea was to convert all the fantastic features and benefits of Vedantu into interesting slice-of-life stories, rooted in some fundamental, easy-to-relate contexts. In fact, everyone including the Vedantu team, Prasoon and Aamir too were more like partners and collaborators on this project. We had a blast making this. It’s a joy to see Prasoon and Aamir together. So enthusiastic and full of ideas.”

     

     

  • The advertising campaign will be launched in the six languages that the company operates in

    Pariksha launches on Hotstar during IPL

    By A Correspondent

     

    Pariksha, a Pune-based edtech start-up has launched an advertising campaign during the IPL on Hotstar. The advertising campaign will be launched in the six languages that the company operates in.

     

    Said Karanvir Singh, Founder, Pariksha: “It will by far be the largest EdTech campaign in terms of languages launched by any EdTech company in India. This is Pariksha’s first branding exercise to create more awareness around its offering and brand across the country. We would like to extend our market dominance.”

     

     

  • The cricketer makes his debut for Great Learning at IPL 2020

    Virat Kohli roped in as Brand Ambassador by Great Learning

    By A Correspondent

     

    Edtech firm Great Learning has announced the appointment of Virat Kohli as its brand ambassador. He will lead the brand’s latest ‘Power Ahead’ campaign.

     

    Said Mohan Lakhamraju, Founder and CEO, Great Learning: “Virat is the obvious choice to be our brand ambassador because he best embodies the Great Learning ethos of excellence and continuous learning. He exemplifies hard work, integrity and ambition; values that are critical to reach the pinnacle of success in any field. The respect that he commands globally, across all age groups and the connection that he has with the youth make him the perfect partner to deliver our message of ‘powering ahead’ in one’s career through online learning. We, at Great Learning, are looking forward to this association with Virat through which we wish to spread the message that now, through the high quality online learning offered by Great Learning, anyone can grow and succeed as long as they have the desire and put in the effort.”

     

     

  • The account was won in a closely contested multi-agency pitch

    The Script Room wins creative mandate for Vedantu

    By A Correspondent

     

    Writers’ hub The Script Room has bagged the creative mandate for the upcoming campaign of Vedantu, a popular edtech brand.

     

    Ayyappan Raj

    Speaking about the win, Ayyappan Raj, Co-founder, The Script Room said: “We are super-excited to work with Vedantu on their upcoming campaign. The entire process from briefing to discussing and deliberating the central idea was quite effortless and organic. One really nice thing about working with the team at Vedantu is the feedback, inputs – very high level of clarity, simple and supremely objective. We are extremely delighted to partner with them”.

     

    Shivani Suri

    Added Shivani Suri, Chief Marketing Officer of Vedantu: “Vedantu envisions to transform the face of education in India. Our LIVE online learning platform, with some of India’s finest teachers, not only offers a very engaging and personalized learning journey but also ensures tangible learning outcomes for our students. Vedantu is in its early stages of building the brand and towards this endeavor we are happy to have partnered with The Script Room. We really liked the simple and fundamental way the team went about the brand thinking, communication approach and its creative manifestation and we look forward to crafting the next phase of the brand journey with their able support”

     

     

  • It has been conceptualised and directed by Abhijit Avasthi from Sideways Consulting and Prasoon Pandey from Corcoise Films

    Great Learning launches its first TVC

    By A Correspondent

     

    Edtech firm Great Learning has launched its first television campaign titled ‘Power Ahead’. The campaign has been conceptualised and directed by Abhijit Avasthi from Sideways Consulting and Prasoon Pandey from Corcoise Films.

     

    Said Hari Krishnan Nair, Co-founder, Great Learning: “Lifelong learning is the new normal for all knowledge workers today. One cannot hope to grow in their careers without learning new skills on a regular basis. In fact, the willingness to learn and upskill is a key parameter that companies are looking for when hiring professionals today. With ‘Power Ahead’ we intend to encourage professionals to aim high, upskill regularly and keep themselves prepared for the big opportunities. Through this TVC, we are engaging in a dialogue with our customers, in a language and context that they will relate to – while communicating our core mission to make professionals proficient and future-ready.”

     

    Added Abhijit Avasthi, Sideways Consulting: “I am really excited to lay the foundation for the Great Learning brand story. With the world changing so rapidly, in the coming years upskilling is going to be crucial for India and its workforce. Our story brings alive an absolute truth – ‘growth only comes from learning’ – in a relatable manner that most of us have encountered at some point. I believe in an inward looking, degree-obsessed category, this film is a breath of fresh air.”

     

    Said Prasoon Pandey: “It was deeply satisfying for me to work on this film because it is a really sensitive story about a great friendship in the backdrop of Career Enhancing Programmes that could actually propel friends into very different orbits.”

     

     

  • Around 25k+ entries from kids have been registered in a day after the announcement, claims the company

    Stemrobo launches #Codeforhealth for K-12 kds

    By A Correspondent

     

    On International Yoga Day, Stemrobo Technologies, an Edtech startup in Stem Education (Stem being short for Science, Technology, Engineering, and Mathematics), launched #Codeforhealth campaign, a challenge for K-12 students to show off their coding skills while innovating and learning about the importance of yoga

     

    Said Rajeev Tiwari, Co-founder, Stemrobo Technologies: “Keeping the COVID-19 pandemic in mind which has brought the world to a standstill, we conceptualised #codeforhealth initiative at k-12 level where students can nurture knowledge, innovation and creativity in the field of Yoga and Stem with the help of Artificial Intelligence.”

     

     

  • The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising tech, communications, branding and PR

    Chimp&z Inc bags AceTute mandate

    By A Correspondent

     

    AceTute, an EdTech startup by Theseus Global (Education) Ltd, has awarded its branding, creative and digital mandate to Chimp&z Inc, post a multi-agency pitch. The agency will act as a launchpad for the product in India by providing technology and digital marketing solutions. The account will be handled from the agency’s headquarters in Mumbai.

     

    Angad Singh

    Commenting about the partnership, Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said: “AceTute is not just another win for the agency. Here’s a chance for Chimp&z Inc to build a brand for a digital universe. It is an opportunity for us to think holistically for a brand and get it ready for a digital-first economy. Together with the visionary team at Theseus Global (Education) Ltd, we aim to create a product which not only delivers to the objective but also leaves a memorable experience behind for its consumers. We plan to create a strong player in the education sector of the country and look forward to launching the product on a global platform soon.”

     

     

  • Byju’s sends out a powerful message in its new TVC featuring the Indian cricket team while urging every Indian to awaken their inner-student

    Byju’s reminds all to keep learning via latest ad film

    By A Correspondent

     

    Edtech major Byju’s has launched its latest TVC featuring the Indian cricket team donning the new team jersey. The campaign also unveiled BYJU’S’ mission to encourage every individual to ‘Keep Learning’.

     

    Conceptualised by Spring Marketing Capital, the campaign celebrates the feeling of togetherness that a sport like cricket brings to Indians. The spotlight, however, is on encouraging and inspiring people to never stop learning. The film aims to serve as a reminder to each one of us to be a better version of ourselves every day and to never let our child-like curiosity fade away.

     

    Said Byju Raveendran, Founder & CEO, Byju’s – The Learning App: “As a homegrown company, it is a heartening moment for us to associate ourselves with India’s most loved sport. Being on the Indian cricket team jersey is monumental and also an opportunity to remind every Indian to call on their inner child and reignite their child-like curiosity to ‘Keep Learning’. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child’s heart.”

     

    Added Mrinal Mohit, Chief Operating Officer, Byju’s: “Cricket is more than just a sport, it’s an emotion and we wanted it to resonate with every Indian at the deepest level. We are confident that our powerful message combined with Cricket’s unmatched popularity will certainly create the necessary awareness about the benefits of quality, digital learning to deeper parts of India. Here’s to new innings of supporting Team India!”