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Tag: Edelweiss Tokio Life Insurance

  • Launches relay marathon called Zindagi Express to raise awareness

    Edelweiss Tokio Life unveils campaign for organ donation

    By Our Staff

     

    Edelweiss Tokio Life Insurance unveils a 3-week long Organ Donation campaign called #PassItOn. At the centre of the campaign lies a relay marathon called Zindagi Express, which will travel 5,500 Kms across multiple cities in India to raise awareness regarding the dire need for Organ Donation. Besides an extensive BTL activation, the campaign will be supplemented by a robust digital and PR outreach.

     

    For a 4th consecutive year, the life insurer will join hands with Mohan Foundation, an NGO working to improve India’s organ donation landscape since 1997, to augment its awareness efforts.

     

    Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said: “After sustained digital efforts for the last 3 years, this is the right time to take our awareness efforts to the ground. When we embraced this social cause in 2019, our research showed us personal beliefs were the biggest roadblock in mobilising people for this cause. We, therefore, decided on taking inspiration from something fundamental that has worked well for the life insurance business – counselling people face to face.”

     

  • Partners with actress Mona Singh to launch Total Protect Plus plan

    Edelweiss Tokio Life brings women centrestage in new campaign

    By Our Staff

     

    Edelweiss Tokio Life Insurance launches Total Protect Plus, a new comprehensive protection product with a digital campaign. Titled  #HumKarkeRahenge, the campaign has women advisors centre stage and features actress Mona Singh to demonstrate the features of this product.

     

    Commenting on the campaign, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said: “Protection has become among the chief priorities for households in recent years. It has only grown in consideration since the pandemic struck and customers have been looking for an all-inclusive solution that addresses varied goal-based needs. Through Total Protect Plus, we have attempted to create such a solution that can facilitate economic continuity during critical life stages.”

     

  • Uses sales frat to highlight determination of advisors

    Edelweiss Tokio Life unfolds new campaign

    By Our Staff

     

    Edelweiss Tokio Life Insurance has launched its latest TVC and digital campaign titled #HumKarkeRahenge.

    Said Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance: “Through this campaign, we want to highlight the determination of advisors in providing financial protection to families despite the issues of procrastination and low awareness regarding insurance. More often than not, their persistent nature is not seen in a positive light by people. We hope to combat that perception and allow customers to see these advisors from a different standpoint.”

     

  • Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

    Edelweiss Tokio Life appoints Irrfan Khan as brand ambassador

    By A Correspondent

     

    Edelweiss Tokio Life Insurance has signed actor Irrfan Khan, as the voice of the customer for its product campaign on the recently launched new-age Unit-Linked Insurance Plan- Wealth Plus.

     

    Said Deepak Mittal, MD & CEO- Edelweiss Tokio Life: “With authenticity that’s hard to rival, Irrfan’s versatility and wide appeal, resonates with our product’s #Unyakeenable features. Wealth Plus is aimed at wealth creation where, the longer the policyholder invests, the more we contribute to his fund.” Deepak further adds, “A self-made man, his connect with the masses makes him the opportune voice for the forthcoming Edelweiss Tokio Life Campaign.”