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Tag: Edelman India

  • Conceptualized by Edelman India and Alcon

    Alcon Eye Care launches patient education campaign

    By Our Staff

     

    Alcon eye care has launched a patient education campaign, ‘See Brilliantly, Live Brilliantly’, to increase awareness of the benefits of cataract surgery.

     

    The campaign, conceptualized by Edelman India and Alcon, captures patients’ emotions when cataract gets in the way of pursuing their passions or cherishing life’s precious moments with family.

     

    Commenting on the launch of this campaign, Amar Vyas, Country Franchise Head & Country Manager of Alcon India, said: “The Alcon Eye on Cataract global survey showed that globally and in India, vision is the most important aspect as people age. For adults aged 50+ years, cataract is the most common vision condition. Those awaiting cataract surgery look forward to going about everyday activities such as reading, driving, and using electronic devices with ease. Our campaign highlights that today, cataract surgery and advanced cataract solutions offer patients clarity of vision while reducing the need for glasses and positively impacting their lives.”

     

    Adhitya Veeraraghavan, Health Sector Head, Edelman India added: “The insight that drove this campaign is that cataract surgery is one of the most performed procedures, and yet, patients do not always understand the various lens options available or how choosing the right lens can affect the quality of vision and life post-surgery. Cataract surgery is a once-in-a-lifetime procedure that can help revive vision and vitality for patients. With people living longer, staying active requires eyesight that supports their lifestyle and vision needs. Our task was to educate patients about cataract surgery in an emotional and engaging way so that they can have informed conversations with their doctors.”

     

  • Ashish Pathak joins Edelman India as new ECD

    By Our Staff

     

    Edelman India, communications marketing firm, has brought Ashish Pathak onboard to take on the newly created role of Executive Creative Director (ECD), partnering with the firm’s practice and offering leaders to deliver stronger integrated work for its clients.

     

    At Edelman, Pathak is tasked with leading creative projects for some of the firm’s largest clients and driving forward its creative’ agenda in the industry. This will involve building a creative team, mentoring fresh talent, and leveraging Edelman’s integrated capabilities to deliver even more impactful work for clients.

     

    Speaking on the appointment, Tim Green, Chief Creative Officer for Asia-Pacific, said: “Ashish is a renowned creative across India and has several award-winning campaigns under his belt. He’s known for his creative talent, innovative ideas, and passion for producing work that touches a chord directly with people and culture. We are thrilled to have someone of his calibre come onboard, as we continue to craft integrated communications solutions that earn audiences’ attention and make our clients stand out. Ashish has the perfect skillset to deliver on our value proposition and I have no doubt that our India team will continue to scale new heights with him onboard.”

     

    Rakesh Thukral, Managing Director, Edelman India, added: “I am excited that Ashish has joined us. His portfolio of work is commendable, and he will play a key role in injecting creative thinking into every communications brief. The integration of creative and strategy skillsets into digital, corporate and brand solutions in the earned space will enable us to address our clients’ challenges and needs. With Ashish at the creative helm, we look forward to unlocking even more powerful ideas and experiences for our clients.”

     

  • Targets new customers

    Tata Starbucks rolls out new campaign

    By Our Staff

     

    Tata Starbucks has rolled out a campaign to target new customers. Created by Edelman India, #ItStartsWithYourName, the multimedia, 360-degree campaign has been crafted specifically for customers across the cities of Bengaluru, Gurugram, Indore, and Bhopal to begin with. It is a call out to new customers to come and experience the warmth, personalization and strong sense of connection the brand offers.

     

    Talking about the campaign, Sushant Dash, CEO, Tata Starbucks Pvt Ltd said: “At Tata Starbucks, we believe that meaningful relationships are rooted in thoughtfulness. We see people, not customers. In our stores, it starts with asking customers their names and goes beyond a cup of coffee. We believe in connecting with local audiences by identifying and acting on their specific needs. Through this campaign, we aim to form a closer connect with our customers and make them feel more welcome in our stores. Over the last decade, we have been fortunate to connect with a diverse group of customers in India and look forward to the road ahead as we address a newer set of customers.”

     

    Further discussing the campaign, Ashutosh Munshi, Head of Brand – Edelman Asia Pacific and India added: “Brands today need to be for the people and guided by the people. In creating this campaign, we were inspired by Tata Starbucks’ guiding value of seeing a customer beyond their order by asking for names; thereby taking the first step to know each of us that much better. #ItStartsWithYourName celebrates Tata Starbucks’ service philosophy that fosters genuine connection, while also offering a product range that reflects customer preferences. We have articulated this in a brand film and various creative assets that evoke this sense of belonging that the Starbucks experience stands for.”

     

  • Will handle North and West of 20:20 MSL

    MSL appoints Shashanka Nanda as VP

    By Our Staff

     

    Shashanka Nanda
    Shashanka Nanda

    MSL, Publicis Groupe’s strategic communications and PR firm, has announced the appointment of Shashanka Nanda as Vice President, North and West. Nanda was until recently Vice President and Technology Lead at Edelman India.

     

    Commenting on the appointment, Amit Misra, CEO, MSL South Asia said: “Shashanka is an accomplished professional. His depth of experience will add strategic value across our diverse client portfolio. As a strategic thinker and team player, his knowledge of the communication environment will be complementary to our operations. I am confident that he will be a great asset to our teams and I look forward to working closely with him.”

     

    Added Viju George, Managing Director, 20:20 MSL: “We are delighted to have Shashanka join our team. With his deep expertise in the technology sector, he will be a terrific addition to our leadership team as we continue to focus on expanding our bouquet of services and upscaling our offerings.”

     

     

  • To be Head of Brand APAC

    Edelman elevates Ashutosh Munshi

    By Our Staff

     

    Ashutosh Munshi
    Ashutosh Munshi

    Edelman has appointed Ashutosh Munshi, the network’s Head of Brand for India, into the role of Head of Brand for Asia Pacific. Munshi will report to Edelman’s Global Chair of Brand and F&B, Megan Van Someren, as well as Stephen Kehoe, CEO of Edelman Asia-Pacific.

    Said Rakesh Thukral, Managing Director of Edelman India: “Under Ashutosh’s leadership, we have developed a brand marketing offering in India that delivers creative solutions to earn attention and trust, and therefore drive true impact for our clients. With his expanded role, we look forward to taking this vision to the next level, in India and across the region.”

    Added Van Someren: “As we look ahead at the new year and at the continuous shifts in consumer expectations, how brands behave matters more than ever before. The time is now for brands to step up and put trust at the helm – and not just through communication, but through action and advocacy. We are delighted to have Ashutosh take on this new role, to which he brings over twenty years of experience integrating and delivering strategic, creative and insight-driven work. Work that achieves tangible and measurable business outcomes for client partners.”

    Said Kehoe: “Our brand practice at Edelman continues to lead the industry. Whether it is Adidas in China, GSK in Australia, Oatly in Hong Kong or PepsiCo in India, our Brand team in Asia-Pacific continues to produce award-winning work for our clients. As a testament to our talent and commitment to grow from within, I am proud to see Ashutosh now take the lead in launching new regional capabilities for our Brand practice, setting the bar higher in areas of brand obsession, curiosity and excellence.”

     

     

  • Integrated mandate includes brand communications, influencer marketing, and creative and digital services

    Edelman to promote California Pistas

    By Our Staff

     

    Edelman has been appointed Agency of Record (AOR) to promote California Pistachios in India, distributed through the US-based The Wonderful Company. It’s actually old news… it is effective November 1, 2020.

     

    Said Rakesh Thukral, Managing Director, Edelman India: “We are delighted to partner with The Wonderful Company in India. As their communications consultants, we are committed to inspiring people with the healthy choice of California Pistachios, one snack break at a time. We are leveraging our earned-centric mindset to build powerful brand ideas and communication, backed by rich human data, inspired by culture and driven by brand purpose.”

     

     

  • Conceptualised by Edelman India, the campaign is aimed at normalising conversations about Erectile Dysfunction

    Pfizer Upjohn’s new campaign encourages couples to #KeepItReal

    By A Correspondent

     

    Pfizer Upjohn, a division of pharma major Pfizer, has launched a campaign #KeepItReal to help make conversations about erectile dysfunction (ED) less of a taboo for couples, enabling them to discuss their problems and find a suitable solution.

     

    Said Ashutosh Munshi, Executive Vice President, Head, Brand Practice, Edelman India: “We created the Keep It Real campaign backed by an insight that Erectile Dysfunction takes a toll on both the suffering man and his partner; it often starts with an impact on their relationship. We are happy to partner with Pfizer Upjohn to make the conversation about ED less intimidating, while also creating awareness about this increasingly prevalent lifestyle disease. Each of the campaign elements were created keeping the consumer at the core, thereby earning their attention and driving engagement.”

     

     

  • Edelman is strongly poised to drive communications for the Jio MAMI Mumbai Film Festival with Star and help it engage with a wide audience

    Edelman to drive the PR and digital mandate for Jio MAMI Mumbai Film Festival

    By A Correspondent

     

    Mumbai Academy of Moving Image (MAMI) has appointed Edelman India to drive its PR and digital mandate for the upcoming edition of the Jio MAMI Mumbai Film Festival with Star. The mandate focuses on driving strategic communication programmes for their annual property, the film festival.

     

    With its experienced team of media strategists, content creators and creative thinkers, Edelman is strongly poised to drive communications for the Jio MAMI Mumbai Film Festival with Star and help it engage with a wide audience.

     

    Said Creative Director – MAMI, Smriti Kiran:“We are taking steps every year to strengthen our footprint and also strengthen the organisation. For us, the next five years are years of institution building. A consummate film space does not exist in India and this is the one opportunity we have to create that entity. Getting Edelman on board is a step in this direction. They are one of the best integrated communications agencies in India comprising of Digital and PR professionals rooted in content. That is what we need. Disseminators who have a deep understanding of the work we do. I believe they will take the festival and the academy to the next level.”

     

    “We have a national team that understands the mechanics of driving successful large-format events well. Managing multiple stakeholders, conversations and expectations, while telling a compelling and coherent story is a skill that our teams have developed over the years. Our earned-centric thinking and deep local understanding will help us craft a strong programme for the Jio MAMI Mumbai Film Festival with Star and we’re truly excited about this partnership,” said Himanshu Saxena, Brand Head, Edelman India.

     

     

  • Advertising veteran to steer creative offerings for Edelman across SAMEA region

    Edelman appoints Sachin Talwalkar as Regional Executive Creative Director

    By A Correspondent

     

    Edelman has announced the appointment of Sachin Talwalkar as Regional executive creative director, South Asia, Middle East & Africa (SAMEA), effective immediately. Based out of Mumbai, Talwalkar will report to Gavin Coombes, managing director of Edelman Digital APACMEA and Rakesh Thukral, managing director of Edelman India.

     

    “With the communications and marketing landscape changing dramatically over the last several years, we are firmly committed to expanding our creative offering, both in scope and in ambition,” said Robert Holdheim, chief executive officer of SAMEA, Edelman. “Sachin will oversee creative teams across SAMEA. With his tremendous global experience, we expect him to have an immediate impact on behalf of our clients across the region.”

     

    Edelman India has a large multi-disciplinary creative team that focuses on creative insight, planning and platforms to look at 360 degree integrated campaigns. The team includes strategic planners, ethnographers and researchers who deliver insights-based counsel. This is brought to life by content specialists, art directors, designers, illustrators and copywriters, delivering fresh thinking around big creative concepts and media-agnostic ideas that lead to business outcomes.

     

    Talwalkar has over 16 years of industry experience having worked across agencies and geographies, most recently at Commonwealth/McCann in Mumbai where he served as executive creative director (APAC) since May 2012. He began his career as art director in 2000 with BBDO Dusseldorf in Germany and has since worked with Saatchi & Saatchi (Milan), onesingleline.co.uk (his own agency in London) and Contract/JWT (New Delhi).

     

    Commenting on his appointment, Talwalkar said, “Today’s media landscape is evolving rapidly and, in the process, the roles played by PR and marketing firms have begun to blur. By collaborating across Edelman, the creative team can play a critical role in elevating the overall creative offerings and solutions for clients. I am excited about working with Edelman, which not only has a rich history but also a forward-looking vision for the business.”

     

    Talwalkar’s global client roster included Wrigley’s, Epson, Fa, Henkel (Germany), Procter & Gamble Oral Care (Italy) Fiat Automobiles (UK), among others. In India, he has worked with L’Oreal Paris, Dabur Shampoo & Glucose, Walt Disney, Times of India Publications, Aditya Birla Group, Ten Sports, Hindustan Lever Ltd among several others.

     

  • Moorthy joins Rediffusion/Edelman from H+K Strategies where he was the North India SVP and APAC Corporate practice lead

    Vinod Moorthy appointed Director of Rediffusion/Edelman

    By A Correspondent

     

    Vinod Moorthy

    Edelman India announced the appointment of Vinod Moorthy as Director of Rediffusion/Edelman, effective immediately. Moorthy takes over from Jimmy Mogal who moves into a senior advisory role at Edelman India. Based in Mumbai, Moorthy will take charge of the Tata business reporting to Rakesh Thukral, managing director of Edelman India.

     

    “With Vinod’s appointment, we are further strengthening our leadership team at Rediffusion/Edelman,” said Thukral. “Vinod brings years of knowledge and experience in driving corporate reputation campaigns for major companies which will further elevate our offerings. Jimmy has played a key role over the last year in spearheading the team and will continue to play a strategic role at Edelman India.”

     

    Diwan Arun Nanda, CMD of Rediffusion Y&R, said, “We welcome Vinod’s addition to the team handling our Tata mandate. I am confident that with his multifaceted experience he will add substantial value to our offering to the client.”

     

    Moorthy joins Rediffusion/Edelman from H+K Strategies where he was the North India SVP and APAC Corporate practice lead. Prior to this, he served at Ketchum Sampark, Good Relations India Limited (GRI) and a stint heading GCI, the PR Division of Grey Worldwide as its general manager.

     

    With over 20 years of communications experience, Moorthy has counseled clients across a broad spectrum of industries including financial services, aviation, telecom and technology, biotechnology and manufacturing. Some of his former clients include Tata SIA Airlines, Goldman Sachs, HSBC, The Blackstone Group, Citibank, Vodafone, Hindustan Unilever, Sony Entertainment Television, Hyundai, LG and Hyatt.

     

  • Tapia will lead Edelman India's events business and will report to Rakesh Thukral, managing director of Edelman India

    Zarif Tapia appointed as Head of Cream Events at Edelman

    By A Correspondent

     

    Zarif Tapia

    Edelman has announced the appointment of Zarif Tapia as head of its specialty company Cream Events, an experiential marketing unit. Based in Mumbai, Tapia will lead Edelman India’s events business and will report to Rakesh Thukral, managing director of Edelman India, effective immediately.

     

    With over 20 years of experience in experiential marketing, Tapia joins Cream Events from Brand Activation, a division of Wizcraft International Entertainment. In addition to regional leadership, his profile at Brand Activation included developing integrated experiential marketing solutions across multiple platforms, including events, digital, PR and TV/radio.

     

    “We are delighted to have Zarif on board,” said Thukral. “He brings to the table strategic thinking, experiential innovation and the ability to drive business growth – skills honed over long years. His proven track record of delivering experiential excellence across sectors will strengthen our integrated offering for our clients. We welcome him to the Daniel J. Edelman India family.”

     

    Over the years, Tapia has counselled a wide range of Indian and multinational clients across the corporate, consumer, lifestyle and luxury sectors. More recently, he spearheaded Wizcraft’s venture into exposition and exhibition management, running prestigious projects such as the MCHI Property Expo, the largest property expo in India, and the IIFA Expo.

     

  • India is Second Most Trusting Nation in 2015 Edelman Trust Barometer Findings Despite Global Decline in Trust

    Edelman Trust Barometer reveals interesting findings about India

    By A Correspondent

     

    Trust in India remained among the highest in the world even as the 2015 Edelman Trust Barometer revealed that global trust in institutions had dropped to the lows of the global financial crisis in 2008-9. India emerged second highest on the list of 27 other countries in this year’s trust index, posting one of the largest increases in 2014.

     

    In India, government saw the largest year-over-year increase in trust among the four institutions surveyed in the Trust Barometer. More than four in five (82 percent) informed public respondents expressed confidence in government this year compared with just 53 percent in 2014. This rise – along with an increase in trust in business and trust in media – helped India counter the downward global trend in trust. Trust in all four institutions in India remained well above this year’s global average of 55 percent.

     

    “World events in 2014 contributed to a global sense of unpredictability and instability, but what we see in India is trust in anticipation,” said Robert Holdheim, CEO, South Asia, Middle East and Africa, Edelman. “The anticipation of better days brought 100 million new voters to the polls in the 2014 general election. The anticipation of growth gave Prime Minister Modi and the government an historic mandate. Trust may have eroded in many countries – at an alarming rate in some cases, but anticipation helped to bolster the state of trust in India over the past year.”

     

    Nevertheless, challenges remain for India Inc. with global ambitions. Companies head quartered in the BRIC nations are largely distrusted around the world. Only one in three respondents (34 percent) outside of India expressed trust in India-headquartered companies in this year’s survey. This trust deficit is most acute for companies headquartered in emerging markets like India doing business in developed countries; a relationship trusted by just 22 percent of respondents.

     

    “The contrast between trust in India and trust around the world is striking in many ways. Navigating those differences requires companies to understand how to operate in a trust-building way across borders and particularly when bridging the developed / developing country divide,” said Holdheim.

     

    While in India the CEO retains a stable position as a trusted source of information, this year’s Trust Barometer results also show a rise in other trusted sources. Media as an institution saw a five-point rise in trust levels over 2014, defying a decline in global trust in media. This was spurred largely by an increased trust in social media as a credible source of information, rising from 71 percent last year to 86 percent in this year’s results. Online search engines continued to rise as a trusted first source of general business information, breaking news and news validation – the only type of media to do so among search, newspapers and television.

     

    “There are new avenues of opportunity opening up for transparent communication: from the channel and spokesperson to the message,” said Rakesh Thukral, Managing Director, Edelman India. “The increasing trust trend in social media sources particularly suggests an opportunity for business and government to consider new forms of communication.”

     

    For the first time, the Trust Barometer examined the link between trust and innovation, revealing that a majority of respondents worldwide (51 percent) felt the pace of innovation is too fast. Those results were even more striking in India where more than three-fourths (77 percent) believe innovation is happening too quickly.

     

    Even in light of these concerns, trust in business innovations in India was significantly higher than the global average. Along with the other countries at the top of this year’s trust index, India’s results reflected a strong correlation worldwide between overall trust in institutions and acceptance of innovations.