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Tag: EC Studios

  • Showcases smart products of the brand

    Experience Commerce rolls out Diwali campaign for Wipro Lighting

    By Our Staff

     

    Experience Commerce (EC), a part of the Cheil Digital Network and the digital agency for Wipro Lighting, unveiled a Diwali campaign for the brand. This campaign features two digital films within the framework of their ongoing #surprisinglyhuman campaign, crafted to highlight the innovative features of Wipro Lighting’s Smart Products.

     

    Said Virindersingh Villkhoo, ECD, Experience Commerce: “Wipro Smart Products – be it the Smart Plug or the Smart Bulb or even the Smart Doorbell, are designed to make your home smarter and your life easier. And these have been the products that have got the most enthusiastic response from our audience on digital over a couple of years. Hence, we felt it is vital to showcase how our audiences can practically use these smart products in their homes during the festive season and beyond. And that’s how these 2 slice-of-life films were conceived, with relatable characters and endearing moments. Thanks to the confidence Wipro Lighting had in our team and some incredible hardwork, we were able to turn these films around from paper to reality in just over a week.”

     

    Added Meera Ghare, Business Head, EC Studios: “Wipro has been an integral part of our journey for over 7 years, and they have truly become like family. Wipro ‘s 2023 Diwali campaign holds a special place in our hearts as it was exclusively created in our newest state-of-the-art production studio in Mumbai, showcasing our commitment to innovation and excellence. We’re thrilled that WIPRO has again entrusted us with this festive campaign, and the exceptional outcome of these films reflects our dedication to crafting engaging, cutting-edge content. We extend our heartfelt gratitude to Wipro Lighting for this incredible opportunity.”

     

  • The ad film has been ideated and conceptualised by EC Studios

    Exp Comm film for Wipro Consumer Care

    By Our Staff

     

    EC Studios; the production arm of Experience Commerce (a Cheil Group Company), announced its latest Diwali film created for Wipro Lighting.

     

    Said Jayaganesan Kandan, Marketing Head at Wipro Lighting: “The festive season is a special time, as it brings families closer together to celebrate the season of light and joy. Wipro Consumer Care & Lighting range strives to launch products that are smart yet have a human touch. The ad film stresses human connections, traditions, and the generation gap, which is inevitable, Wipro Consumer Care & Lighting range is looking to bridge an age-old gap with consumer-centric smart lighting technology. We will always continue to evolve with technology and will make sure traditional rituals are never left behind.”

     

    Added Meera Ghare, Vice President, Account Management at Experience Commerce: “We have worked with Wipro Consumer Care and Lighting team on various films in past and are thrilled that they entrusted us yet again for this festive campaign. Given the festive sentiments across generations, we chose to work with emotions that are deeply rooted in Indian families. From the story to capturing the beauty of smart lights to the overall production value, we’ve spared no effort in creating a cutting-edge film, and we’re extremely grateful to Wipro Lighting for this incredible opportunity of working with them again.”