By Our Staff
LS Digital, a digital marketing transformation group, has created two short films for Tilda Basmati Rice, an Ebro Foods brand, celebrating the occasion of Onam and Ganesh Chaturthi with videos likening its diverse range of rice varieties with India’s rich multi-cultural heritage.
Said Puneet Kapoor, Head of Marketing at Ebro India: “Our Onam and Ganesh Chaturthi films are a heart-warming celebration of love, family, and the joy of giving. They beautifully capture the spirit of festivities, reminding us that even the simplest gestures can create unforgettable moments. We always believe in celebrating diversity and Tilda Basmati Rice offers an array of rice that caters to each region and is part of their every celebration. Join us in this cinematic journey that reaffirms the power of love and instigate cultural diversity.”
Added Nishant Patil, ECD & AVP 2, Design at LS Digital: “Food and festivals bring people together and that’s what we played on. Tilda being a rice brand was a perfect fit for this campaign. In the Onam film, we took this opportunity to showcase today’s contemporary society where men are equally inclined towards cooking as women have been. After all, why should only women do the cooking always? Overall, the campaign not only promulgates the brand Tilda but also gives out a positive message to society by changing stereotypes of home cooking. Now, with the Ganesh Chaturthi film, we have showcased how Tilda beautifully strengthens the unique bond between a mother-in-law and a daughter-in-law and brings them closer.”