MxMIndia

Tag: eBay India

  • The hunt for someone to helm the network’s sports business has been on for over six months, ever since former CEO Nitin Kukreja left the company in March 2017

    Gautam Thakar to join Star Sports as CEO

    By A Correspondent

     

    Star India has announced the appointment of Gautam Thakar as CEO for Star Sports. He will join to helm the sports broadcast business for Star in January. The hunt for someone to helm the network’s sports business has been on for over six months, ever since former CEO Nitin Kukreja left the company in March 2017.

     

    Said Star India MD Sanjay Gupta:“We are happy to welcome Gautam into the Star India family to lead our next paradigm in sports broadcasting. He brings to the table a wealth of knowledge and proven strategic capabilities. We at Star have always set ourselves a bold growth agenda and we are confident that Gautam will contribute in taking the multi-sports culture that Star has pioneered in India, to the next level.”

     

    Thakar brings over 20 years of deep operating and leadership experience. He started his career as a brand manager with P&G in India, then led baazee.com as a founding management team member.

     

    He spent a decaseat eBay in a variety of leadership roles (Country Manager for eBay India, global marketing leader for eBay’s International markets as well as leader of eBay’s multi-billion dollar cross border business, CEO of shopping.com (an eBay acquisition) and general manager responsible for building a multi hundred million dollar adtech business) before leading LivingSocial (acquired by Groupon).

     

     

  • Indian mobile users state they plan to shop on their phones this festive season to avoid crowds, according to the eBay India Mobile Commerce Survey

    Mobile commerce, the answer to festival shopping crowds

    By A Correspondent

     

    eBay India (www.ebay.in), India’s leading eCommerce marketplace, shared key shopping habits of Mobile Commerce Users in India, based on the eBay India Festive Mobile Commerce Survey conducted with over 2,500 eBay India users in October 2012. 92% of all Mobile Commerce survey respondents were Male. 42% of consumers were in the age group of 18-25 years & 30% of consumers were in the age group of 26-30 years. 52% of Mobile Shoppers were from the Metros.

     

    Key Highlights of the eBay India Festive Mobile Commerce Survey included:

     

    59% of Mobile Shoppers stated they would consider shopping on their Mobile phone during the festive season to avoid crowded market areas

     

    86% of Mobile Shoppers prefer to use their Mobile to shop for themselves, while 52% of consumers use their Mobile to shop for Gifts for Family & only 29% of shoppers use their Mobile to shop for Gifts for Friends

     

    Phones (62%) were the most popular category of purchase by Mobile Commerce shoppers followed by Home Appliances (44%) & Clothes & Footwear (41%)

     

    Comparing product prices (68%) is the top activity for Mobile Shoppers

     

    Home (69%) was the favourite point of access for mobile shoppers

     

    Over 43% of shoppers accessed shopping sites at Night

     

    57% of Mobile Shoppers always checked prices on their phone before they shopped in a store or a mall

     

    83% of all respondents stated that they accessed shopping sites or shopping apps on their mobile phone; with 56% of all respondents stating that they had bought a product online on their mobile device

     

    Over 27% of Mobile Shoppers preferred to shop via their mobile device for products in the price point of Rs. 3,000-Rs. 10,000

     

    Mobile continues to be the favourite Mobile Internet device for Mobile Shoppers at 52%; with 19% using both their Mobile & Tablet equally

     

    Mobile Shoppers prefer to access shopping sites via Browsers (45%). Over 20% of Shoppers use both the Apps & Browsers equally on their Mobile Phone

     

    72% of Consumers are using 3G services

     

    Samsung is the most popular Mobile Device (39%), followed by Nokia (20%) & Sony (11%)

     

    Mobile Shoppers have Android (62%) as their favourite operating system followed by Symbian (18%) & iOS (11%)

     

    Muralikrishnan B, Country Manager, eBay India stated, “Mobile commerce is very popular with many smart online shoppers as they always have their phone with them as an anytime, anywhere device. As 3G penetration increases, many online shoppers will prefer mobile commerce over digital commerce. eBay India is an active evangelist of mobile commerce and have introduced a suite of apps to cater to the mobile shopper.”

     

    eBay India users were surveyed online in October 2012. Over 2,500 users filled up the mobile commerce survey about their mobile shopping habits.

     

  • E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products

    eBay India promises best deals in its campaign

    By Tuhina Anand

     

    E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products. The campaign portrays savvy consumers in real life situations realising they no longer need to shop the old-fashioned way and can shop smartly for great deals on eBay India with an assurance of eBay Guarantee of 100 percent satisfaction, else a refund or a replacement. The tag line, Want it, Get It continues.

     

    Targeted at value-seeking shopping enthusiasts across the country in the age bracket of 18-40 years, eBay India’s new campaign emphasizes on eBay’s array of deals, backed by the fundamental promise of 100 percent satisfaction. The campaign is designed to encourage consumers to use eBay India for the variety of great deals available on product categories like apparel, accessories, fashion, personal care, laptops, mobile phones, cameras, TVs & fitness among many others. Conceptualized in an everyday conversational format, the TVC is designed to appeal to audiences with its tongue-in-cheek style. The campaign highlights situations in which the protagonists are able to acquire the best online shopping deals backed by eBay Guarantee on the purchase.

     

    Kashyap Vadapalli

    Kashyap Vadapalli, Chief Marketing Officer, eBay India says “Our new marketing campaign brings alive the fact that eBay India is the leading shopping destination for savvy online shoppers looking for great deals, offering an unmatched variety of products across categories. We foresee online shopping growing rapidly in India and as pioneers of e-commerce, our campaign aims at instilling consumer confidence, promising the consumer a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for.”

     

    Scheduled for a high-voltage, nationwide launch, the campaign has been developed by Law & Kenneth. The campaign will roll out nationally, with a combination of TV, digital & social mediums to drive awareness and encourage Indians to shop their heart out this festive season to get the best deals online.

     

    The campaign is a series of four TVCs of real life situations. In one ad, a young couple is in a discussion where the husband has his eye on a new DSLR camera and is keen for his wife’s ‘US Chacha’ to visit so he gets his hands on the latest model. His savvy wife turns around and challenges him with haven’t you heard of eBay, you don’t need to wait for a ‘US Chacha’ for deals on the latest cameras. In another ad, two friends are at a party and one of them envies the other’s new phone and says he plans to wait for the next edition to launch, so he can get the old model at a great price. His friend again challenges him and says haven’t you heard of eBay, you will get the best deals on latest phones throughout the year. The ads end with Get Deals on eBay India that you can’t get anywhere else. This is followed by “eBay Guarantee” & “Want it. Get it.”

     

  • A source close to the development confirmed that the annual media spends for the year would be around Rs35 crore

    Law & Kenneth bags eBay’s creative pitch

    By Shubhangi Mehta

     

    Law & Kenneth has bagged the eBay India business. The online shopping and auctions portal had called for a pitch a few weeks back and several agencies participated in the process. Mr Anil Nair, CEO and managing partner, Law & Kenneth while acknowledging the news to MxM said: “We at Law & Kenneth are super excited to have been chosen to work with eBay, which is a pioneer in the global e-com market.” A source close to the development indicated that the annual media spends for the year would be around Rs35 crore.

     

    In the past, Wieden + Kennedy had handled the creative mandate for this account. The agency had won the business in September 2009. Though the company has utilised the traditional media route to expand its market in the past, it has taken to online marketing from 2010.

     

    It remains to be seen how Law & Kenneth will take eBay’s communication forward in 2012 across traditional and new media platforms.