As part of the summer holiday season, fuelled by a surge in demand for travel, Bata India has unveiled its latest 9 to 9 collection And a ‘Try and Fly’ offer in association with Ease My Trip.com.
The ‘9 to 9’ collection features a range of fashionable, all-occasion footwear to keep you in style from 9 AM to 9 PM as you travel this holiday season. Inspired by global trends, the range features semi-casual shoes for a smooth transition from laid-back explorations to fancy dinners, picture-perfect heels, casual sandals for a beach vacation and latest style sneakers to complement the excitement of your adventures. Featuring Europe-inspired styles, the collection seamlessly blends fashion and comfort for an effortless and stylish travel experience.
Speaking on the campaign, Badri Beriwal, Chief Strategy & Business Development Officer, Bata India, said: “At Bata India, we believe in bringing the best of styles to our consumers, this holiday season, we have packed our latest collection with a unique offering of ‘Try and Fly.’ We are confident that our customers are going to be delighted by the launch of the latest Europe inspired styles at our stores and on Bata.com. With this proposition, we want to give everyone a chance to fly to their dream destination.”
Speaking on the collaboration, EaseMyTrip Spokesperson, Nishant Pitti, CEO and Co-founder EaseMyTrip added: “We are excited to partner with Bata India for the ‘Try and Fly’ campaign. This partnership brings together the joy of trying on stylish footwear and the thrill of winning international trips. Travel is about experiences, and this campaign brings the joy of exploration right to the store. We are thrilled to be a part of this remarkable initiative and look forward to seeing the excitement it brings to travellers nationwide.”