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Tag: EASA

  • The prestigious prize was awarded for significantly reducing the average time it takes to handle complaints

    ASCI awarded Gold award by EASA

    By a correspondent

     

    The European Advertising Standards Alliance (EASA) Global Best Practice Gold Award was presented to The Advertising Standards Council of India (ASCI) at the EASA’s bi-annual meeting in Amsterdam. The prestigious prize was awarded “for significantly reducing the average time it takes to handle complaints”.

     

    EASA mentioned that “The ASCI put in place actions to substantially reduce the journey time of complaints – from their first point of contact with the Secretariat, through the Consumer Complaints Council (CCC) and on to the transmission of the final decision to the advertiser and complainant.”

     

    The prompt and efficient processing of complaints meant that ASCI reduced the lead time of Complaints Processing from on an average from 45 days in 2011 to 28 days in 2012 to now 12 days. Other Key measures included introduction of Suspension Pending Investigation (SPI) by which ASCI can order an extremely objectionable ad to be removed immediately pending investigation, expansion from one to two Consumer Complaints Councils (CCC’s) which enabled weekly instead of bimonthly in 2013 and monthly in 2012 meetings, a faster response time to complaints and tracking of upheld complaint ads.

     

    Partha Rakshit

    ASCI’s Chairman, Partha Rakshit said, “ASCI is thrilled to learn that it has won the prestigious Gold Award for 2013. Last year we won the EASA Silver Awards for the National Advertising Monitoring Service (NAMS) initiative which started tracking most of the print and TV ads in India. That award spurred us to focus on improving ASCI’s effectiveness and credibility as a SRO delivering speedier redressal of complaints and higher compliance of its decisions, which has got the Gold this year. Various Government departments now recognize and support our self- regulation work by including ASCI’s code and representation in the rules and committees established to regulate advertising content respectively. We are very grateful to EASA for recognizing our work and for advice & encouragement they, along with the World Federation of Advertisers (WFA), provide to ASCI.”

     

  • The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)

    ASCI’S NAMS inititative bags Silver at EASA 2013

    By A Correspondent

     

    The Advertising Standards Council of India (ASCI) has won the Best Practice Silver Award at the European Advertising Standards Alliance’s (EASA) Annual Meeting held in Milan, Italy recently. ASCI received this award for introducing the path-breaking initiative, National Advertising Monitoring Service (NAMS), in May 2012. ASCI had introduced NAMS to strengthen the process of tracking and reducing misleading advertisements, which harm the interests of consumers.

     

    The proactive monitoring by NAMS of print and TV ads has helped in tracking a much wider number of misleading ads month on month. In relative terms, the number of ads against which complaints were received and processed by ASCI has jumped nearly five-fold from 177 in 2011-2012 to 784 in 2012-2013.

     

    Commenting on this occasion ASCI’s Chairman, Arvind Sharma said, “ASCI through NAMS has done pathbreaking work in tracking down and removing ads which make misleading, false or unsubstantiated claims. And the EASA Best Practice Silver award is recognition by the global ad Self Regulatory Organisations (SRO) that ASCI not only follows global best practices but also helps in innovating new ones.  This recognition encourages us to further strengthen the professional and ethical standards in the ad industry to ensure responsible advertising and thereby protect the interests of the consumers.”

     

    The EASA awards were organized around EASA’s annual general meetings held in Milan which include technical meetings on self-regulation best practices and a workshop on social media.