MxMIndia

Tag: Early Man Film

  • Tanmay Bhat and team think out of the box once again

    Cred gets Jackie Shroff for next ad film

    By Our Staff

    Big bang advertiser (and also a payment convenience provider) Cred has launched a new campaign in continuation with its official sponsorship with IPL 2021. After the first ad film went viral featuring Rahul Dravid in an angry avatar, the next ad film has Jim Sarbh and Jackie Shroff in a never-seen-before personas.

    The ad films have been produced and directed by Early Man Film. The campaign was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. Karan Malhotra has composed the music for the films.

    Said Kunal Shah, Founder and CEO, Cred: “We are happy to continue our association with the IPL for the second year in a row. At Cred, we believe in rewarding good financial behaviour. With this campaign, we want to instil our message of the importance of financial literacy and educating viewers on the rewarding benefits of practising responsible financial behaviour. ”

    Added Ayappa, Director and Co-Founder, Early Man Film: “It’s that time of the year when we collaborate with our favourite heroes from the 90s and make them do strange, yet wonderful things for Cred. I hope everyone enjoys these films as much as they did the last set.”

     

     

  • It has been executed by Ayappa KM, Co-founder, Early Man Films, the production agency

    Cred’s campaign stars Anil Kapoor and other 1990s

    By A Correspondent

     

    Cred, an app-based platform for credit card payments, has launched a campaign three ad films slated to launch over the course of IPL, and starring actor Anil Kapoor along with other iconic celebrities from the 1990s The campaign has been conceptualised by an in-house team and executed by Ayappa KM, Co-founder, Early Man Films, the production agency.

     

    Speaking about this exciting campaign to kickstart the IPL Season, Trupthi Shetty, Lead – Growth and Engagement at Cred, said: “We are extremely excited to be associated with IPL 2020. At CRED, we believe in rewarding good financial behavior and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behavior would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”

     

    Sharing these views, Anand Menon, Executive Producer & Co Founder, Early Man Film added: “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile. We hope everyone enjoys these films and they bring a much needed smile to people’s lives.”

     

     

  • Campaign led by two TVCs focusing on two important principles of mutual fund investments

    Aditya Birla Sun Life launches investor education campaign

    By A Correspondent

     

    Aditya Birla Sun Life Mutual Fund has launched a three-month investor education campaign. The campaign covers two films to highlight one key aspect each of investing in mutual funds.

     

    Commenting on the choice of theme, Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital said: “This integrated campaign is an attempt to reach out through various touchpoints and appropriate the relevance of SIP as the right instrument for any market environment. It educates investors about the nuances of investing and assists them to take informed financial decisions. We are going beyond the ‘what’ to explain the ‘how’ with a listen and learn approach. This proposition is especially relevant in today’s volatile market environment where many new investors and fence sitters are beginning to wonder if money not invested is money saved”.

     

    Added A. Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited: “We believe #WINWITHSIP will help to demystify some of the fundamental concepts of mutual funds that will be beneficial for the investors’ understanding and long term financial goals. There is still a huge scope for Mutual Find penetration in this country and engaging with the masses in a relevant manner will increase their affinity towards this asset class. Knowledge is power, and through this investor education initiative our attempt is to empower people with the information that will raise their awareness on how to benefit from their mutual fund investments.”

     

    Directed by Soaeb Mohammed, the TVC has been created by Taproot Dentsu India with Early Man Film.