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Tag: Earl J Wilkinson

  • The announcement of winners in the INMA Global Media Awards competition will be made via livestream video on or around April 28

    INMA cancels Paris World Congress

    By A Correspondent

     

    The International News Media Association (INMA) has cancelled its Paris World Congress of News Media scheduled to be held for April 23-28 over concerns about the rapidly evolving COVID-19 pandemic.

     

    “Our overriding priority is the health, safety, and well-being of our participants,” said Earl J. Wilkinson, executive director and CEO of INMA. “Participants cannot realistically travel from their home countries to Paris. And the ramifications of the pandemic in Paris have turned the situation in the city problematic.”

     

    The INMA World Congress has been cancelled after two years of preparation. The Congress would have attracted nearly 600 participants from 50+ countries for its conference, workshops, and study tour of Parisian media houses. The conference was to have been held at Palais Brongniart, with an opening reception at The Louvre.

     

    Added Wilkinson:“We are fortunate to have a strong foundation as an association, a robust virtual training environment for members, and amazing conference experiences planned for the second half of the year in Dublin, New Delhi, Lima, and Los Angeles. We are disappointed that we couldn’t bring the world of news media to Paris and, of course, show off Paris to so many international guests.”

     

    The announcement of winners in the INMA Global Media Awards competition will be made via livestream video on or around April 28, the originally scheduled date for the unveiling which would have taken place in Paris.

     

    Planning has already begun to bring a virtual World Congress to Paris participants in April/May, as well as the next in-person World Congress in New York in May 2021.

     

     

  • The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City

    Jagran campaign is ‘Best in South Asia’ at INMA Global Media Awards

    By A Correspondent

     

    The news media industry’s most innovative initiatives to grow audience, revenue, and brand in the emerging multi-platform ecosystem were honoured in New York by the International News Media Association (INMA).

     

    Forty first-place initiatives by media companies worldwide were presented Global Media Awards by INMA, punctuated by Norway’s Aftenposten taking home the competition’s top prize.

     

    The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City before more than 300 media executives.

     

    The 2017 competition generated 655 entries from 196 news brands in 36 countries. The competition was judged in February and March by an international jury of 44 executives from 17 countries representing the worlds of media and marketing.

     

    The competition rewards six activities key to commercial and brand success at media companies:

    [] Energising brands.

    [] Creating new products.

    [] Growing, engaging, and monetising audiences.

    [] Growing advertising revenue.

    [] Developing customer insights.

    [] Instilling innovation.

     

    The Global Media Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies. INMA has presented industry awards for excellence since 1935.

     

    “The winning entries in this year’s Global Media Awards show a media industry growing comfortable with new ways of telling stories for readers and advertisers,” said Earl J. Wilkinson, executive director and CEO of INMA. “We have transitioned from the surprise of transformation to breakthrough creativity in the new ecosystems. INMA is privileged to play a role in surfacing these best practices from media companies worldwide.”

     

    The “Best In Show” award, signifying the top initiative among the 655 entries in the INMA Global Media Awards 2017 competition, went to Schibsted-owned Norwegian media company Aftenposten for “#DearMark: How Aftenposten Stood Up Against Facebook.” Aftenposten’s well-chronicled clash with Facebook over the late Nick Uts’ picture from the Vietnam War became one of the most important social media events of the year. As one judge remarked, “Aftenposten influenced the world beyond Oslo in a powerful way by simply doing good journalism. This campaign was also deploring today’s confusion between news and fake news, between news provider and content provider.”

     

    Meanwhile, judges picked top entries in six world regions:

    [] Best in Africa: Independent Media, South Africa, “Racism Stops With Me”

    [] Best in Asia/Pacific: News Regional Media, Australia, “Hey Mumma and OMO”

    [] Best in Europe: Aftenposten, Norway, “#DearMark: How Aftenposten Stood Up Against Facebook”

    [] Best in Latin America: Zero Hora, Brazil, “Zero Hora Social Networks”

    [] Best in North America: NBC News Digital, United States, “Virtual Democracy Plaza”

    [] Best in South Asia: Jagran Prakashan, India, “The Gamification of Advertising Sales for Revenue Growth”

    [] From these regional winners, judges selected Aftenposten’s campaign for the global “Best In Show.”

    [] Six companies won multiple first-place awards: Aftenposten, Fairfax Media, Financial Times, News Corp Australia, News Regional Media, and Schibsted.

     

  • A new report points to native advertising opportunities and hurdles for newspaper media

    Native Advertising on the Rise

     

    News media companies expect sharp growth in native advertising revenues over the next two years as cultural obstacles are overcome and best practices embraced, according to survey results released by the International News Media Association (INMA) and the Native Advertising Institute (NAI).

     

    “Native Advertising Trends 2016: The News Media Industry” features a survey of 156 mostly newspaper media companies in 48 countries conducted in July to September 2016. Most respondents are members of INMA, representing the leading news media companies in the world.
    “It’s the first-ever global study done on native advertising for newspaper media,” said Jesper Laursen, founder of NAI, and Earl J. Wilkinson, executive director and CEO of INMA, in a joint statement. “Our goal has been to shed light on one of the most important topics and fastest-growing streams of revenue in the industry today.”

     

    According to the INMA-NAI survey, 11% of overall advertising revenue from newspaper media was channeled to native advertising in 2015. That share is expected to grow to 25% by 2018.

     

    While publishers will manage this shift over the next two years, the data and the case studies suggest a growing body today of actionable best practices.

     

    As of late 2016, 48% of newspaper media are already doing some form of native advertising, and another 39% are likely to add it as an advertising option, according to the survey. Some 89% of respondents say native advertising is important to their companies – with a plurality rating it as the most important new advertising source above programmatic. More than three out of four publishing executives surveyed are bullish about native advertising.

     

    Beyond the survey results, the report features five best-practice case studies on native advertising:
    Other highlights of “Native Advertising Trends 2016: The News Media Industry” include:
    The role of editorial: How native advertising gets executed is as hotly debated at media companies today as print advertorials were in years past. Yet the INMA-NAI survey sheds light on emerging trends:

    42% use editorial teams for native advertising, 33% use their own native advertising studio, 28% use a separate native advertising team, and 26% use an external agency partner.

     

    The fact that publishers already have general editorial expertise is considered by 66% to be the top strength for native advertising at their companies.

     

    Yet 38% say the lack of separation of the editorial and commercial sides of the business is a threat to proper execution of native advertising.

     

    Labeling: A clear consensus among media companies that participated in the survey emerged about how to label native advertising in publisher ecosystems. Some 60% say “sponsored content” is their label of choice, while 24% label native advertising as “advertisement” or “paid content.” Disturbingly, 7% of respondents don’t label native advertising, prompting a chastisement by the authors.

     

    Native vs. traditional advertising: A slight majority of media companies surveyed (54%) sell native advertising in combination with traditional advertising, while others sell it as a separate product. Eight out of 10 respondents do not have a dedicated sales team for native advertising.

     

    Charging more for native: While native advertising is more expensive and more time-consuming to create, it also is more lucrative. Some 65% of respondents charge more for native advertising. Laursen said that in the early days of native advertising publishers could generate up to six times the rate of traditional advertising, but a saturated market is mitigating those differences today.

     

    Hurdles to overcome: There are hurdles to overcome with native advertising. According to the survey, explaining native advertising to marketers and convincing advertisers to tell real stories are the Top 2 challenges. Some 55% of survey participants said poor client understanding of native advertising is the biggest threat to success.

     

    Written content top opportunity: Not surprising for a survey targeting a media segment built on the written word, the INMA-NAI survey respondents overwhelmingly said written content was the top opportunity for native advertising at their company. At 90%, written content was far ahead of the next biggest opportunity by 36 points.

     

    Other report highlights include how publishers are measuring the effectiveness of native advertising and the most effective types of native advertising. The 51-page report is available for free to INMA members via INMA.org and to others via the Native Advertising Institute.

     

  • Bennett, Coleman and Co Ltd was among the four regional winners in the International News Media Association (INMA) Global Innovation Awards for 2014

    BCCL wins INMA Global Innovation Awards

    By A Correspondent

     

    Bennett, Coleman and Co Ltd was among the four regional winners in the International News Media Association (INMA) Global Innovation Awards announced in Dallas,USA. The competition rewards excellence in media company innovation programmes. A global winner will be announced on May 13 at the INMA World Congress in San Francisco.

     

    The other regional Global Innovation Awards recipients were Gannett, US; Fairfax Media, Australia and MittMedia, Sweden.

     

    The Best in South Asia accolade went to BCCL for its entry on “Transforming Print Media Sales Culture Through Technology.” The sales culture transformation programme looked at ending silo selling, more efficient pricing, driving agility and creating a climate of accountability, and data-driven selling. The programme included intense effort at changing the internal culture to one that encourages efficiency, agility, and accountability.

     

    From these four regional winners, a global award recipient will be unveiled at the closing dinner of the INMA World Congress May 13 in San Francisco. Regional winners’ innovation programmes will be presented at the World Congress and awards formally presented.

     

    The INMA Global Innovation Awards are designed to shine a spotlight on the fast-emerging structured innovation programmes of media companies seeking new foundations in transformational times.

     

    “With this new competition, INMA wants to reward the people, programmes, and processes behind the emerging innovation culture in the media industry – the foundations upon which novel ideas are being launched at a rapid rate,” said Earl J Wilkinson, executive director and CEO of INMA. “We want to reward media companies that are mastering the art of innovating routinely.”

     

  • The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each

    The Times of India group has 7 of 15 Indian finalists at INMA Awards 2014

    By A Correspondent

     

    The International News Media Association (INMA) has announced 90 finalists in the INMA Awards 2014 competition that rewards global excellence in the marketing and sales of media brands. The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each. Aftenposten, Aftonbladet, mX, and VG were named finalists in four categories.

     

    The INMA Awards 2014 competition garnered 560 entries from 149 media companies in 37 countries. Some 28 judges from media and advertising worldwide judged the entries.

     

    First-place recipients will be announced at the INMA Awards Dinner on May 13 at the conclusion of the 84th Annual INMA World Congress at the Fairmont Hotel in San Francisco. In addition to 30 first-place awards, the San Francisco INMA World Congress dinner will be capped by the presentation of the “Best In Show,” representing the top sales and marketing campaign by a media company from the past year.

     

    The World Congress theme is “Fast Track to Innovation,” and features the news industry’s most innovative programme geared to business model transformation, revenue generation, and corporate culture change – with a particular emphasis on digital acceleration given the conference’s location of San Francisco.

     

    The INMA Awards 2014 competition entries were divided into two groups so that companies were judged against peers of similar sizes. For this year, Group 1 was for brands under 300,000 print circulation or 3 million unique digital visitors per month, while Group 2 was for brands above those thresholds.

     

    Created in 1935, the 79-year-old INMA Awards competition captures the heartbeat of the global news industry’s efforts to energise brands, stimulate audiences, innovate in product development, and grow revenue – today, in transformational times.

     

    “The clear theme from this year’s entries centered on media companies explaining to their stakeholders – readers, advertisers, employees, shareholders – their differentiating value in the emerging multi-media landscape,” said Earl J Wilkinson, executive director and CEO of INMA. “To see that storyline play out among media companies in Europe, North America, Latin America, Asia/Pacific, South Asia, the Middle East, and Africa is fascinating to see in this year’s entries.”