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Tag: Durga Puja

  • Celebrates womanhood

    Mamaearth launches campaign for Durga Puja

    By Our Staff

     

    Mamaearth, the flagship brand of Honasa Consumer Limited, has launched a campaign that pays homage to Durga and her various forms, while celebrating the “multifaceted spirit of womanhood with its range of makeup offerings”.

     

    Said Anuja Mishra, Chief Marketing Officer, Honasa Consumer Limited: “In the spirit of Durga Puja and the celebration of womanhood, Mamaearth’s new campaign is a heartfelt tribute to both Durga Maa and women everywhere. We’ve taken an innovative path by collaborating with artists who have beautifully reimagined Maa Durga’s avatars using the vibrant colors from Mamaearth’s makeup range. This initiative is our way of embracing and celebrating the diverse facets of womanhood. Just like the nine divine avatars of ‘Nobodurga,’ every woman embodies strength, devotion, knowledge, fierceness, empathy, fearlessness, wisdom, and success. Through this film, we pay homage to the eternal muse of Durga Maa and the inspiring women who carry her spirit within them.”

     

    Added Anupama Ramaswamy, Chief Creative Officer, Havas Creative: “As Pujo season approaches, the vibrant spirit of Durga Ma showcases the artistic creations of numerous talents. It’s a time when women of all generations grace the pandals in their finest attire, radiating confidence and charisma. Naturally, when we envisioned a Durga Puja campaign for Mamaearth, their Makeup Range seemed like the perfect match. We needed something disruptive and that’s how we thought of bringing 4 artists on board to do what they do best. Bring the 9 forms of Durga on their canvases. Everything remains the same. The only twist — there are no paints used at all, only Mamaearth lipsticks, kajals and foundations. The campaign draws parallels between how artists use Paints as Shringar to bring out the avatars of Durga and how women use Makeup as Shringar to bring out their own avatars. In doing so, we celebrate what Durga Ma truly represents — the multifacetedness of being a woman.” The 54 sec film is conceptualized by Havas Media worldwide.”

     

     

  • For brand promotion

    Ambuja Neotia launches digital film for Puja

    By Our Staff

     

    Ambuja Neotia, the real estate company in Kolkata, has launched a digital film on the occasion of Durga Puja.

     

    Said Harshavardhan Neotia, Chairman, Ambuja Neotia group, on this occasion: “In an urban world of brick and mortar, it is easy to overlook the enchanting power of nature. Yet, deep within, we yearn for a connection that awakens us to see beyond the ordinary, find clarity, and embrace new beginnings. At Ambuja Neotia, we cherish this connection. We intertwine our projects with life’s essence, allowing individuals to thrive, grow, and breathe with renewed vigour and boundless creativity.”

     

  • To promote its festive collection

    Senco rolls out campaign for Puja

    By Our Staff

     

    Senco Gold & Diamonds has launched a new Durga Puja campaign to promote its festive collection.

     

    Said Joita Sen, Director and Head of Marketing & Designs at Senco Gold & Diamonds: “Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. The beauty and the spirit of Durga Puja is such that it is best enjoyed when spent together with families and friends. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.”

     

    Added Piyash Ghosh, Director & Cinematographer, Bang On Content: “Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which always encourages us to push the boundaries of storytelling & creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!”

     

  • Titled 'Festival of Dreams'

    Croma campaign for Durga Puja

    By Our Staff

     

    Croma has rolled out its Festival of Dreams Campaign to celebrate Durga Puja.

     

    Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Shibashish Roy, Chief Operating Officer, Croma, said: “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign.  This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

     

  • Ad features regional brand ambassador, Ritabhari Chakraborty

    Kalyan Jewellers unveils Pujo Collection in campaign

    By Our Staff

     

    Kalyan Jewellers is celebrating Durga Puja with the launch of its updated Sankalp collection, unveiled through a new digital ad film.

     

    The campaign features the brand’s regional ambassador for the state of West Bengal – Ritabhari Chakraborty. Directed by Satarupa Sanyal, Ritabhari Chakraborty’s mother, the 40-sec ad film eulogises the divine feminine around us – her Shakti, her aura and her grace.

     

    Notes a communique: “Sankalp, the refined collection of traditional jewellery, truly symbolizes the essence of the Goddess Durga through an extensive range of designs that include gorgeous handcrafted jewels in yellow-gold with enamel Meenakari work such as Panch Noli, Sonar Haar, Jui Haar and bangles, Ratanchur, Kaan Pasha and Angti ring, making them a perfect blend of classical artistry and intricately designed jewellery.”

     

  • Brings the Pujo campaign to life with a digital film #CroMaaAsche

    Croma rolls out new festive season campaign

    By Our Staff

     

    On the occasion of Durga Puja, electronics retailer Croma has released a digital film for its festive sale.

     

    Said Avijit Mitra, MD & CEO, Croma-Infiniti Retail Ltd: “At Croma, we are extremely upbeat about the upcoming Durga Pujo festival and expect strong double digit growth in line with the recent trend in the rest of the country that we enjoyed in the Independence Day and Onam sales. Clearly, our customers are upgrading to better gadgets in all our stores across the country. We have curated exceptional offers and exciting gadgets, and we will try our utmost to deliver a delightful experience to our customers in the Durga Pujo Sale.”

     

  • Captures the core essence of the festival

    Shoppers Stop ropes in Darshana Banik for Pujo campaign

    By Our Staff

     

    Shoppers Stop, the department store chain, is all set to celebrate Durga Puja with popular Bengali actor Darshana Banik with a digital campaign.

     

    Speaking on the campaign, Shwetal Basu, Customer Care Associate and Chief of Marketing & Communication at Shoppers Stop said: “It’s the time of the year that brings everyone together. Durga Puja is not just a festival but also a celebration of art, heritage and homecoming. After two years, everyone will be celebrating the festival with limited fear or restriction. Our film takes you through the journey of this celebration. It reminds you of the moments and simple rituals that you look forward to every year. ‘Aasche bochhor aasche ghure, chalo shaaji notun kore’

  • Launches new festive range of footwear across all categories

    Khadim ushers in Durga Puja festivity with new campaign

    By Our Staff

     

    Khadim India, the retail footwear brand, launches its new campaign leading upto the Durga Puja Festival. The campaign featuring popular YouTubers Kiran Dutta (The Bong Guy) and Indrani Biswas (Wonder Munna) is targeted towards younger audiences in line with the brands vision to be the first choice footwear brand of the entire family.

     

    Speaking at the launch of the campaign, Namrata A Chotrani, CEO, Khadim India said:“Khadim has always been rooted in providing affordable footwear for the entire family and our attempt has always been to delight our customers which is encapsulated in our tagline ‘Its Wow, its Khadim’. This time we wanted to showcase our trinity offering of affordable pricing, refreshed in store experience and fashionable products to younger audiences. In the past, the brand has used high spirited personalities like Katrina Kaif, Dinesh Karthik and Farhan Akhtar who have had the eyes and ears of our audiences. With younger audiences increasingly spending more time on digital platforms we have brought on board Kiran and Indrani to be the face of our campaign. I am confident that they will bring the ‘Its wow Its Khadim’ proposition to life for our fans with their personas and strong youth connect.”

     

  • Reuniting 'The Lost Daughters' of India with their families

    Wunderman Thompson collaborates with NGO Sanlaap

    By Our Staff

     

    Wunderman Thompson India has collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates sex trafficking survivors, to create ‘The Lost Daughters’ activation during Durga Puja.

     

    Said Pinaki Ranjan Sinha, Executive Director, Sanlaap: “Sanlaap in their long-standing of thirty years has rescued many young girls and women who have been victims of sex trafficking. Due to social stigma, many are refused to be accepted by their families. Through ‘The Lost Daughters’ project, we would like to spread awareness and reach out to the maximum number of people. We want everyone to welcome their daughters as they would welcome the Goddess.”

     

    Added Chandni Kapur, AVP and Senior Creative Director, Wunderman Thompson Mumbai: “If the horrors of sex trafficking are not bad enough, here are girls whose traumas become uglier after being rescued. This is a conversation we must be having as a society. This is our attempt to raise awareness about the issue to help more daughters come back home with dignity.”

     

  • To celebrate ‘The Steel Within’ every woman this Durga Puja

    FCB films new campaign for Elegant Steel

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Elegant Steel (@elegantsteelofficial)

    Elegant Steel has marked Durga Puja festivities with the launch of its new film- Narishakti- The Steel Within. The film has been conceptualised by FCB India.

     

    Sharing insights on the creative ideation, Swati Bhattacharya, Creative Chairperson, FCB India, said: “This work is brave because many brands are aware of how social media tries to objectify and classify women… But nobody has spoken about it. Elegant steel asks us to celebrate the steel in us and continue to be the woman we want to be even if it rattles some people.”

     

    Elaborating on the brave message of the film, Swati Agarwal, Chairperson, Elegant Steel, added: “As one of India’s leading steel brand, our values have always stood for quality, strength and resilience and this Durga Puja we wanted to celebrate these exact same values we see in every woman who has gone through the fires of being judged and tested and has emerged stronger.”

     

  • The TVC is conceptualised by conceptualized by Creativeland Asia

    Godrej Expert Rich Creme introduces brand campaign

    By A Correspondent

     

    Godrej Expert Rich Crème from Godrej Consumer Products Limited, has unveiled a fashion range with three shades – Molten Gold, Copper Brown and Cherry Red for the West Bengal market. To promote the new range in ongoing festive season in Bengal, the brand has unveiled a new campaign with a new TVC. With the start of the festive season with Durga Puja going upto Diwali, the brand decided to launch Godrej Expert Rich Crème Fashion range exclusively in West Bengal.

     

    Conceptualised by Creativeland Asia, the film opens with actress Nusrat Jahan and a friend prepping for a party.

     

    Speaking about the brand campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products (GCPL), said: “West Bengal is an important market for Godrej Expert Rich Crème. Festivities have commenced with occasions like Durga Puja. Thus, to delight our consumers during the festive season, we have launched our new Fashion Range exclusively in the state. The new TVC communicates how Godrej Expert Rich Crème Fashion shades provide easy solutions for a fashionable festive hair makeover. The three new shades are experimental, trendy and a much-needed change from the usual palette of blacks and browns. With the launch of new Fashion range, we are making the brand more contemporary and relevant with today’s lifestyle while infusing a youthful appeal.” a complete makeover at home with high quality and nourishing crème hair colour.

     

     

  • The campaign is titled ‘Ekotai Shundor, Ekotai Shokti'

    Tanishq unvels Pujo campaign

    By A Correspondent

     

    Jewellery brand Tanishq has launched a new campaign for Durga Puja. Conceptualised by Tanishq and WYP Brand Solutions, the campaign is titled ‘Ekotai Shundor, Ekotai Shokti’.

     

    Notes a communique: “The campaign attempts to put across a significant message and a deeper realization that has been brought to the fore especially in the recent times – that one cannot battle it out alone and the true essence of victory lies in the spirit of oneness. Every year Bengalees look forward to bringing Maa home and indulging in the festive fervor because for them Pujo is not just a festival, it is an emotion. Staying contextually relevant, the campaign also leaves the viewers with the thought of celebrating Pujo responsibly while abiding by all safety precautions!”