By Our Staff
NCL Industries Limited has rebranded its product “Duradoor” as “NCLdoor”. The rebranding is in line with the organization’s corporate brand strategy for the year 2021. The change also seeks to avoid any confusion in the minds of consumers about products of other companies carrying a similar name as well as avoiding any possible trademark conflicts.
Speaking on the rebranding, K Ravi, Managing Director, NCL Industries Limited said, “Starting with our brand campaign for Nagarjuna Cement in 2020, we at NCL Industries have been on a mission to update our branding and communication strategy for our brands, to a more modern approach. The rebrand of our doors division is in alignment with the overall brand strategy and company vision for 2021.”