Infidigit, organic growth search platform, held a CMO Meet in collaboration with Dun & Bradstreet. Said Kunal Aman, Director, Marketing – India, Middle East, Turkey & Africa, SAS: “Personally, witnessing analytics being applied across diverse scenarios has been fascinating. From creating Covid dashboards for governments for prioritising relief efforts to aiding banks and insurers in detecting sophisticated fraud, our analytics solutions have far-reaching impact. Particularly in marketing, Analytical & AI-fuelled insights are uncovering nuanced consumption patterns and are reshaping content strategies. Our marketing strategy is driven by data insights, enabling us to effectively engage customers at every stage of their evolving journey.”
Focusing on the digital era in today’s world, Alok Arya, Chief Marketing Officer, Equentis Wealth, added: “Personalisation is the cornerstone of effective marketing, fostering authentic connections and brand loyalty among today’s diverse consumers. In the digital era, while we can measure every footprint, the essence of marketing remains rooted in the tangible touchpoints that evoke genuine emotions, reminding us of the irreplaceable value of human intelligence amidst the advancing tide of artificial intelligence.”
