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Tag: Dulux Velvet Touch

  • Conceptualised by Mullen Lintas, the TVC features Mrunal Thakur and Ronit Roy

    Dulux paints new TVC campaign

     

     

    AkzoNobel, the maker of Dulux Paints in India, has released a new campaign for Dulux Velvet Touch – its flagship ultra-luxury interior emulsion brand.

     

    Conceived by Mullen Lintas Delhi, the campaign hinges on a woman’s need for autonomy of space to underline the product superiority of Dulux Velvet Touch.

     

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “Dulux Velvet Touch epitomises the best quality of decorative paint. As Indian consumers are increasingly spending more time rejuvenating their homes, walls have become a canvas of self-expression. Dulux India is now further empowering consumers to flourish through colours. We’re delighted to present the all new Dulux Velvet Touch with the Tru Color technology. This is our promise of intense rich colours with ultra-smooth finish so that every living space paints a narrative as progressive as today’s consumers and ‘Feels like Home’.”

     

    Added Garima Khandelwal, CCO, Mullen Lintas: “Dulux Velvet Touch wanted to own new conversations in relationship dynamics as we make a comeback in the consumer’s mindspace, carving a contemporary space for the brand. The need for autonomy or the question to why it’s sought by a young independent woman was a fresh conversation with home at the centre of it. It was a collaboration of the right talent coming together that touches the right note.”

     

  • New TVC features Brand Ambassador Farhan Akhtar

    Dulux Velvet redefines wall decoration with new campaign

    By A Correspondent

     

    Dulux the flagship decorative paints brand from AkzoNobel India announced the launch of its integrated brand campaign for Dulux Velvet Touch named ‘Fashion Trends for Walls’. The integrated campaign featuring brand ambassador, Farhan Akhtar turns the spotlight on the brand’s ability to translate fashion on to walls.

     

    Explaining the rationale behind the brand campaign, Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “Being an International premium brand with a distinct legacy and lineage, Dulux’s strengths resides in its immense understanding of colours and maintenance of high standards of quality. The new campaign bases its ideology on the brands’ best in class interior solutions that support customers in making their homes stylish.”

     

    Agnello Dias

    Agnello Dias, Co-Founder & Chief Creative Officer Taproot Dentsu Communications, Taproot Dentsu says “The Fashion Trend for Walls campaign of Dulux Velvet Touch caters to an audience that is not afraid of flaunting style. Beyond the colours and vibrancy, there lies a hidden meaning in each colour at the core of Dulux. These colours define a person’s individuality and Dulux provides a medium of expression to these individuals. Just as fashionistas set trends in the world of fashion, Dulux Velvet Touch empowers consumers to discover their style and wearing it on their walls.”