MxMIndia

Tag: Dulux Paints

  • Conceptualised by Mullen Lintas, the TVC features Mrunal Thakur and Ronit Roy

    Dulux paints new TVC campaign

     

     

    AkzoNobel, the maker of Dulux Paints in India, has released a new campaign for Dulux Velvet Touch – its flagship ultra-luxury interior emulsion brand.

     

    Conceived by Mullen Lintas Delhi, the campaign hinges on a woman’s need for autonomy of space to underline the product superiority of Dulux Velvet Touch.

     

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “Dulux Velvet Touch epitomises the best quality of decorative paint. As Indian consumers are increasingly spending more time rejuvenating their homes, walls have become a canvas of self-expression. Dulux India is now further empowering consumers to flourish through colours. We’re delighted to present the all new Dulux Velvet Touch with the Tru Color technology. This is our promise of intense rich colours with ultra-smooth finish so that every living space paints a narrative as progressive as today’s consumers and ‘Feels like Home’.”

     

    Added Garima Khandelwal, CCO, Mullen Lintas: “Dulux Velvet Touch wanted to own new conversations in relationship dynamics as we make a comeback in the consumer’s mindspace, carving a contemporary space for the brand. The need for autonomy or the question to why it’s sought by a young independent woman was a fresh conversation with home at the centre of it. It was a collaboration of the right talent coming together that touches the right note.”

     

  • To further strengthen brand among consumers

    Dulux Paints rolls out new ad film

    By Our Staff

     

    AkzoNobel, maker of Dulux Paints in India, rolled out a new ad campaign for Dulux Assurance conceptualised by Mullen Lintas.

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “An expert’s promise acts as a benchmark on reassuring consumer about the brand’s commitment towards quality. As pioneering experts in the paint industry, we’re making a promise like no other. With the launch of Dulux Assurance™, we’re committed to delivering on the high expectations of our customers assuring perfect colour, finish and coverage.”

    Added Azazul Haque, CCO, Mullen Lintas: “The concept behind the TVC was to make the concept of Dulux Assurance™ relatable by showcasing various facets of life that all of us have encountered and how an expert infuses confidence in such scenarios.”

     

     

  • The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx

    Dulux unveils new TV campaign

    By A Correspondent

     

    AkzoNobel, a leading global paints and coatings company and maker of Dulux Paints in India, released a new TVC campaign titled “Double Protection” to mark the launch of next generation Dulux Weathershield Powerflexx. The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx.

     

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection. That means innovation really is at the heart of everything that we do. We have introduced the next-generation Dulux Weathershield Powerflexx that offers 2X better protection – a superior product performance for home exteriors. The new TVC highlights the functional benefits of this technologically advanced exterior wall paints that has been especially designed to protect India’s homes from its unique and extreme climatic conditions.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “Weathershield Powerflexx exterior paint of Dulux is doubly qualified to protect the exterior walls against fungus and cracks. We just wanted to juxtapose these credentials against those of an owner of the house. People usually pride themselves on the number of degrees and diplomas that they hold. The TVC punctures the pride by pointing to the condition of the walls. A house should match up to its owner’s credentials – that’s the message we wanted to bring through this quirky execution starring Boman Irani.”

     

     

  • Bang in the Middle would be responsible for strategizing and implementing an entire suite of digital services to spruce up Dulux's online presence

    Dulux ropes in Bang in the Middle for digital

    By A Correspondent

     

    Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle as its digital communication partner. Bang in the Middle would be responsible for strategizing and implementing an entire suite of digital services to spruce up Dulux’s online presence.

     

    Commenting on the association, Pushkar Jain, Marketing Manager, Dulux, Akzo Nobel India said: “We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with Bang in the Middle, we hope to impact consumer behaviour through digital experiences.”

     

    Expressing delight on winning the Dulux, Naresh Gupta, Managing Partner, Bang in the Middle said: “It is an honour to be associated with Dulux. They have been early adopters of digital media and we look forward to working with them on enhancing their digital footprint.”

     

    Bang in the Middle would be responsible for planning, and executing a 360 degree digital branding of Dulux through a highly engaging social media strategy.