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Tag: Duff & Phelps

  • Ranveer Singh, Alia Bhatt, Akshay Kumar, MS Dhoni feature in Top 5

    Virat Kohli leads Duff & Phelps Celebrity Brand Study

    By Our Staff

     

    Duff & Phelps, the leading provider of data, technology and insights related to risk, governance and growth, has announced the release of the seventh edition of its Celebrity Brand Valuation Study 2021 titled, ‘Digital Acceleration 2.0’. Virat Kohli led the list while fellow cricketers MS Dhoni, Sachin Tendulkar, Rohit Sharma came in at fifth, eleventh, and thirteen positions.

     

    Said Aviral Jain, Managing Director, Duff & Phelps: “While prominent Bollywood celebrities continue to feature in our list of top 20 celebrity brands, this year we saw some notable changes. Ranveer Singh, Alia Bhatt, and MS Dhoni witnessed a stellar jump in their brand values and they seem to have hit the right chords with the audience in 2021. We also saw more sportspersons rising in the top celebrity rankings, including the likes of Sachin Tendulkar, Rohit Sharma, and PV Sindhu. This significant jump was because of the lesser competition from Bollywood celebrities since there were fewer theatrical releases in 2021.”

     

    Added Varun Gupta, Head of Asia Pacific, Valuation Advisory Services, Duff & Phelps: “Businesses and brands have heavily leveraged social media and other online platforms for brand endorsements this year, too, with below par weightage to traditional platforms. 2021 also saw the emergence and growth of several startups in the fintech and direct-to-consumer (D2C) business segments that significantly contributed to the overall number of brand endorsements undertaken by the top 20 celebrities. As traditional as well as upcoming industries adopted the digital route to continue engaging with their consumers, we observed greater traction in fintech, social media and OTT platforms, and D2C platforms from a celebrity endorsement standpoint.”

     

  • Akshay Kumar is No 2, followed by Ranveer Singh, Shah Rukh Khan & Deepika Padukone, as per the Duff & Phelps study

    Virat stays India’s No 1 Celeb

     

    By A Correspondent

     

    Consulting firm Duff & Phelps, the world’s premier provider of governance, risk and transparency solutions, has  released key findings from the sixth edition of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.

     

     

    Said Aviral Jain, Managing Director, Duff & Phelps: “While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” adding: “This year, the media and entertainment (“M&E”) sector took a hit and witnessed significant slowdown in advertising spends as traditional media and outdoor entertainment were severely impacted by the pandemic. Digital marginally overtook print to become the second largest segment in the advertisement space, and it continues to witness traction among brands. The pandemic has also reinforced the fact that a strong social media presence is no longer a ‘good to have,’ but rather a ‘must have’ for celebrity endorsers. With celebrity-brand engagements becoming more digitally oriented, brands and celebrity endorsers are discussing innovative ways of collaboration,” Jain added.

     

    Commenting on how the pandemic redefined the M&E sector, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services at Duff & Phelps, added: “2020 saw a boost in digital advertising, with celebrities leveraging their authentic and personal experiences for endorsements. In fact, many OTT stars and influencers are currently sharing the spotlight for digital ads, which is a new trend observed this year.”

  • The cricket star is followed by actors Akshay Kumar and Deepika Padukone and Ranveer Singh

    Virat Kohli stays Most Valuable Celeb: Duff & Phelps

     

    By A Correspondent

     

    Consulting major Duff & Phelps has released findings of the fifth edition of its Celebrity Brand Valuation Study 2019: ‘New is Gold’.

     

    The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

     

    Key findings from the report include:

    • Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019.

     

    • Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%).

     

    • Power couple Ranveer and Deepika claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone.

     

    • Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value.

     

     

    Said Aviral Jain, Managing Director, Duff & Phelps: “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (Rank 10), Tiger Shroff (Rank 17) and Rohit Sharma (Rank 20) with a cumulative brand value of USD 87.5 mn. The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalise on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values.”

     

    Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff & Phelps added: “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Further, the study focuses on the rising trend of OTT since the upgrade of the India’s digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. The study also highlights the new tribe of celebrity endorsers who have become digital stars; they actively involve themselves in social causes and promote brands inclined towards fitness, health and wellness.

     

     

  • The Bollywood star’s brand rank fell from 2 to 5 in the Duff & Phelps report

    SRK brand value erodes as Virat continues at #1

     

    By A Correspondent

     

    Global advisory firm Duff & Phelps announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’ The report, released on Thursday, provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

     

    Key findings from the report include:

    :: Virat Kohli retains the top position for the second consecutive year. His brand value rose by 18% to US$170.9 million in 2018.

    :: Deepika Padukone rises to the second position, whereas Shah Rukh Khan falls to the fifth position.

    :: Total value of the top 20 celebrity brands stands at US$877 million, with the top 10 contributing more than 75% of the total value.

     

    Celebrity – Top 10

    2018

    2017
    Brand Rank Brand Value Brand Rank
    Virat Kohli 1 170.9 1
    Deepika Padukone

    2

    		 102.5

    3
    Akshay Kumar

    3

    		 67.3

    4
    Ranveer Singh

    4

    		 63.0

    5
    Shah Rukh Khan

    5

    		 60.7

    2
    Salman Khan

    6

    		 55.8

    6
    Amitabh Bachchan

    7

    		 41.2

    8
    Alia Bhatt

    8

    		 36.5

    9
    Varun Dhawan

    9

    		 31.6

    10
    Hrithik Roshan

    10

    		 31.0

    7

     

    Commenting on the rise of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff & Phelps said: “The celebrity endorsement market in India has matured from vanilla endorsement deals to full-fledged partnerships through innovative routes such as equity deals and strategic partnerships. On the other hand, rising internet penetration, varied formats of content consumption and a burgeoning middle class with increasing disposable incomes is boosting media spends for traditional and digital advertisements through celebrities. Millennial celebrities continue to be the first choice for brand endorsements as companies want to have a greater focus on the youth segment fuelled by demand in sectors such as e-commerce, retail, FMCG and smartphones, among others.”

     

    As per data from GroupM ESP Properties, over the past decade celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%. Further, TV ad spends with celebrity endorsers rose from INR15.5 billion in 2007 to INR66.6 billion in 2017 at a CAGR of 16.1%. TV ads with celebrity endorsers represented close to 24% of the total TV ad spends in 2017, which represents a 5% uptick from 2007.

     

    Added Aviral Jain, Managing Director, Duff & Phelps: “While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, M. S. Dhoni and P.V. Sindhu collectively contributed almost US$241 million, which is over 27% of the cumulative brand value of the top 20 celebrities pegged at US$877 million.”

     

    “Brands are also increasingly going regional in their endorsement strategy to cater to the heterogenous peculiarities of Indian states. They are leveraging the equity that local celebrities enjoy. Product brands are also looking for better returns on their investment through a step up on regional markets and have started coming up with region-specific commercials featuring regional celebrities like Mahesh Babu and Tamannaah,” Jain added.

     

    Further, the report focuses on the rising trend of power couples. By tapping into a power couple’s reach and impact, brands can target each partner’s unique following and voice. The coming together of a power couple creates a larger platform that brands want to leverage to target the youth. This year, power couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid.

     

    Celebrities are also increasingly being leveraged to create social media buzz. A celebrity’s hold on social media is now a major determinant of the influence that he or she can have over a brand campaign. Duff & Phelps sourced data from Meltwater, the vertical leader in online media intelligence solutions, on the top celebrities and their social media presence, engagement and influence index.

     

    Commenting on the power of a celebrity’s social media influence, Christo van Wyk, Area Director – India and Middle East, Meltwater said: “ Like marketers, celebrities are continuously building their brand, and those that are aware of current trends and of the difficulties in breaking through the clutter, recognize that social media is a unique opportunity to stand out above the crowd. Celebrities with well-crafted social media strategies are able to maintain relevance, build more intimate relationships with fans and garner real-time feedback on their work. Much like a corporate brand’s, a thriving social media presence can serve as a reflection of a celebrity’s public desirability.”

     

     

  • Mumbai Indians topped the Duff & Phelps chart followed by KKR at #2

    IPL Brand Value soars 19% to $6.3bn

     

    By A Correspondent

     

    Consulting firm Duff & Phelps has announced findings from its IPL Brand Valuation Report – 2018, a report on brand values in the annual Indian Premier League (IPL).

     

    The findings of the fifth edition of Duff & Phelps’ annual study of the IPL suggest an increase in the overall value of the IPL ecosystem from US$ 5.3 billion in 2017 to US$ 6.3 billion in 2018, supported by the broadcasting rights fee surging at a compounded annual growth rate (CAGR) of 18.9%.

     

    The Mumbai Indians, with a brand value of US$ 113.0 million, continue to top the charts for the third season in a row. Kolkata Knight Riders are in second place with a brand value of US$ 104.0 million. The two-year ban imposed on Chennai Super Kings (CSK) and Rajasthan Royals has had some bearing on their brand values. However, CSK’s on-field performance and the Dhoni factor helped them to neutralize the negative impact, as they were valued at US$ 98.0 million alongside Royal Challengers Bangalore. Sunrisers Hyderabad, Delhi Daredevils, Kings XI Punjab and Rajasthan Royals follow in the brand rankings.

     

    “Star India’s broadcasting rights deal was a game changer that put IPL on par with some of the biggest sporting leagues in the world (on a fee per match basis),”commented Varun Gupta, Managing Director, Duff & Phelps and Asia Pacific Leader for Valuation Services.“The change in content consumption, influx of over-the-top (OTT)and digital viewing platforms and increased support from advertisers, broadcasters and sponsors have given the IPL greater significance in terms of brand

     

    Star India, the new broadcasting partner for the IPL, has given a boost to the broadcast rights fees which increased by a CAGR of 18.9%, notes the report, adding:“Under Star, content delivery expanded to various regional channels across the SIPL universe with commentary in eight different languages, rather than limiting the transmission to sports channels with just English commentary.”

     

    Added Santosh N, Managing Director, Duff & Phelps: “Our IPL brand values report reflects the evolution of the modern cricket business paradigm with clubs benefiting from not only the enduring popularity of cricket in India but also from strong marketing and globalisation of the game. However, for growth trajectories to maintain their momentum, all teams need to continue broadening their footprint, forming relationships and generating revenue opportunities in growth markets. Ultimately, however, much of cricket’s future depends on ensuring the product is of a sufficiently high quality to continue attracting viewers, sponsors and broadcasters, the latter of which have become a vital component for the game’s financial health.”

     

    This season also witnessed the importance of OTT sports viewership which has become an established and fast-growing market, adds the report. Hotstar set a world record of OTT viewership with 10.7 million concurrent viewers, beating the 2012 world record of over 8 million concurrent viewers held by YouTube for Felix Baumgartner’s space jump.This surge in online streaming of IPL and the increasing momentum of OTT as a medium to watch sports online was also one of the key reasons for companies to show willingness to acquire digital rights for streaming IPL.

     

    Finally, social media continues to be an important driver of brand value, notes the Duff & Phelps report.The first week of the previous season of IPL garnered 642,900 mentions on social media platforms. That has gone up to 855,400 in the first week of the 2018 season and to 1.3 million after two weeks.

     

     

  • The Indian cricket hero is the most valuable celebrity brand as per a Duff & Phelpsreport

    Virat is Celeb #1

     

    By A Correspondent

     

    Duff & Phelps, the leading valuation and corporate finance advisory, has published the third edition of its annual study of celebrity brand values in India.  In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-ranking celebrity brand. Kohli, along with Deepika Padukone and Ranveer Singh, lead the ascent of the millennials to the top of the rankings.

     

    Said Varun Gupta, Duff & Phelps Managing Director and Region Leader – India, Japan and Southeast Asia: “For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” adding:“In addition to Kohli, other young celebrities such as Alia Bhatt, VarunDhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.

     

    Added Aviral Jain, Director, Duff & Phelps: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at US$180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

     

    The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns,backing various sports tournaments/franchises, and launching their own line of merchandise.

     

    Key findings from the report include:

    :: Overall brand value of the top15 celebrities is US$712 million.

    :: ViratKohli tops the list with brand value of US$144 million, followed by Shah Rukh Khan (US$106 million), DeepikaPadukone (US$93 million), Akshay Kumar (US$47 million) and Ranveer Singh (US$42 million).

    :: New entrants to the top15 celebrities included VarunDhawan debuting at number 10 and P.V. Sindhu at number 15.

    :: Millennials currently endorse 64 percent of the total brands endorsed by the top15 celebrities and constitute 63 percent of the total brand value.

    :: The top sectors using celebrity brand endorsers included personal care, food and beverages, automobiles, smartphones and clothing.

     

  • A Duff & Phelps report underscores the growth of the cricketing tournament and the entire ecosystem that it has led over the last decade

    The Rise & Rise of IPL

     

    By A Correspondent

     

    Duff & Phelps, the leading global valuation and corporate finance advisor, has unveiled findings from its 2017 report, ‘IPL: The Decade Edition: A Concise Report on Brand Values in the Indian Premier League’.

     

    The findings of the fourth edition of Duff & Phelps’ annual study of the Indian Premier League (IPL) franchisee brand values indicate that the overall value of IPL as a business has increased to USD 5.3 billion from USD 4.2 billion last year, representing a three-year CAGR of 13.9%. The report highlights the evolution of the IPL since its inception in 2008 and its steadily expanding foothold on the global sporting scene.

     

    “Our valuation analysis reflected a notable increase in brand values in the IPL,” said Varun Gupta, Duff & Phelps Managing Director and Leader of the firm’s operations in India, South Asia and Japan. “This IPL season has garnered attention for all the right reasons. Namely, a relatively controversy-free tournament, increase in social media engagement, strategic and highly successful marketing initiatives, and compelling on-field performances – all of which affirmed IPL’s standing as the most valuable cricketing league in the world.”

     

    The brand values of the individual teams have risen 34% on average in 2017 compared to 2016. The Mumbai Indians sustained the top position with a brand value of USD 106 million, followed by Kolkata Knight Riders at USD 99 million and Royal Challengers Bangalore in third place at USD 88 million. Factors contributing to the rise in brand values of individual franchisees include increasingly lucrative advertising, broadcasting and sponsorship deals; reduction in franchise fees beginning with the next season; increased viewership across India; and increased fan engagement, evidenced by the rise in social media activity.

     

    Satellite and digital broadcasting rights are up for renewal later this month and will be keenly watched. The renewed deal is anticipated to be significantly higher than the one signed by Sony nine years ago.Sony’s ad revenues crossed INR 1,300 crores this year, while Hotstar’s ad revenues from IPL rose to INR 120 crores, more than double the previous year. Television viewership also ascended to new heights, with nearly 45% of viewership coming from rural India, evidence of the reach and pull of the IPL.

     

    “The new broadcasting rights auction will be one of the keenly watched developments over the next couple of months. The BCCI is clearly set for a huge windfall. We could be looking at a television broadcasting deal of record proportions in India. This deal may follow the precedent set by some of the big-ticket broadcasting deals across the world,” said Santosh N, Duff & Phelps Managing Director in Bengaluru.

     

    Digital content is becoming a very strong medium of social media engagement for the sports viewers. The following statistics from the report reveal the growing significance of content in today’s sports context:

    The number of tweets pertaining to the IPL has crossed 8.5 million and continues to grow.

     

    As per Maxus, a total of approximately 6 million mentions on social media were registered in the 10th season, more than twice those of the last season (approximately 3.1 million mentions).

     

    Mumbai Indians had an incredibly successful digital media strategy, attracting over 83 million engagements across Facebook (50 million), Instagram (29 million) and Twitter (3.95 million).

     

    Added Trevor Birch, Managing Director at Duff & Phelps and Former CEO of Chelsea Football Club: ’’I’ve been intrigued to watch how the IPL has marketed and protected its own brand value separate from the clubs. Having worked with some of the biggest clubs in the English Premier League (EPL), the one thing the IPL has done very well is the marketing and protecting of its own brand. Most of the EPL clubs are bigger brands than the EPL brand itself, whereas in the IPL, it seems to be Brand IPL which is more powerful than the individual franchisees.”

     

    Click to view IPL 2017 Brand Valuation Report