MxMIndia

Tag: dual feed

  • Big RTL Thrill, the Reliance Broadcast Network and RTL Group jv, has announced its English feed which is set to launch with much fanfare (and a Rs 5 crore promotional budget) on June 12

    Big RTL Thrill now in Hindi and English

    By A Correspondent

     

    Big RTL Thrill, the joint venture channel between Reliance Broadcast Network and the RTL Group, has announced its English feed, beginning Wednesday, June 12 across key Hindi-speaking markets. Targeted at the 15-44, SEC Males, the channel will now be available in dual feeds of Hindi and English.

     

    Commenting on the addition of the dual feed, Tarun Katial, CEO, Reliance Big Network, told MxMIndia: “We are also very excited about launching the English feed for BIG RTL Thrill which is seeing excellent traction amongst male audiences. We are confident of our channel mix, both on the English as well as the regional side, which are poised to optimize from digitization, as we steadily expand our presence across the 1mn+ markets.”

     

    Added Sunil Kumaran, Business Head, Regional TV, Reliance Broadcast Network, “With this latest development we intend to emulate the same success that we have achieved in Hindi-speaking markets. We have chosen the content as per our viewers’ penchants and preferences and are confident it will work. With the dual feed, variety of new shows in the offing, and Phase II of DAS being implemented, we are confident that Big RTL Thrill will find an enhanced relevant male audience base, proving to be the best possible choice for marketers wanting to reach out to this desirable audience.”

     

    Backed by the success in Uttar Pradesh, the channel has also recently announced its foray into the key markets of Mumbai and Delhi and now reaching over 17 mn households across the country. With the dual feed, the channel hopes to reach 29 million male audiences of Mumbai, Delhi, Kolkata, Maharashtra 1Mn+, Gujarat 1Mn+ , Rajashthan 1 Mn+, Madhya Pradesh 1 Mn+, Bihar 1 Mn+, Jharkhand 1 Mn+, Haryana 1 Mn+, Punjab 1 Mn+, West Bengal 1 Mn+ and Uttar Pradesh 1Mn+.

     

    The English feed of Big RTL Thrill will see a major launch across media. The promotional budget is said to be in the vicinity of Rs 5 crore, this includes advertising on RBNL channels and radio stations. Big RTL Thrill is available across DTH and Digital platforms of Reliance Digital TV, Digicable, Siti Cable, In cable, Hathway Digital, 7 Star Cable, JPR Global Satellite, Star Broadband and others.

     

  • Neo Sports will debut a dual feed broadcast plan for the French Open, which runs from May 26 to June 9. Neo Prime and Neo Sports will have live feeds from separate courts

    Neo launches dual feed plan for French Open

    By A Correspondent

     

    The Neo Sports Network will debut a first-of-its-kind dual feed broadcast plan for the French Open, the second Grand Slam of the year, which runs from May 26 to June 9.

     

    Tennis fans will not miss out on any top stars playing simultaneously at the French Open as the network’s two channels, Neo Prime and Neo Sports, will have live feeds from separate courts. So far, nobody in India has had two full channels broadcasting separate feeds for a Grand Slam through the course of the event.

     

    This also means that fans will have access to 225 hours of live content on the Neo Sports network, which is almost twice as much as the 130-140 hours that are typically set aside for live coverage of a Grand Slam across broadcasters.

     

    With a reach of nearly 25 million, the French Open is the No 1 tennis event in the calendar year (TAM CS MF 4+ All India, 2012). The dual feed will ensure at least 45 additional hours of live content in prime time, providing a win-win situation for both viewers and advertisers.

     

    There will also be live updates and contests on theNeo PrimeTwitter handle (@neoprimetv) through the two-week period.

     

    Prasana Krishnan

    Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd, said, “The attraction of the French Open is extremely high and Neo’s coverage is taking it to significant new landmarks. Last year, the reach of the event was a third better than Wimbledon and nearly equal to the other two grand slams put together. This year, we will be taking this to greater heights with dual feed coverage and nearly doubling live coverage to 225 hours, which is in line with our strategy to bring in more novelty with non-cricket properties.”