MxMIndia

Tag: DSP Mutual Fund

  • To amplify the growth and reach for the brand

    Puretech Digital bags mandate of DSP Mutual Fund

    By Our Staff

     

    Puretech Digital, the full-service digital agency based in Mumbai, has bagged the performance marketing mandate of DSP Mutual Fund. The agency will be handling digital media planning along with performance marketing for the brand. Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach for the brand.

     

    Speaking on the new client win Kamaljit Saini, Senior Vice President, Puretech Digital said: “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”

     

    Commenting on the association Manish Rathi, Vice President – Digital Business, DSP Mutual Fund added: “We believe Puretech Digital has strong expertise in the Digital Marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”

     

  • The ingenious campaign has made heads turn across the country in a visually disruptive way

    Milestone Brandcom launches outdoor campaign for DSP MF

    By A Correspondent

     

    DSP Mutual Fund along with Milestone Brandcom has unveiled an outdoor campaign to build awareness on ‘Dynamic Asset Allocation Funds’ (DAAFs) category.

     

    Said Aditi Kothari Desai, Director & Head-Sales and Marketing, DSP Investment Managers: “The idea behind this campaign is to grab attention and build awareness for Dynamic Asset Allocation Funds across potential cities/towns for mutual fund investments all over India. As a brand, our endeavour is to create stand-out marketing campaigns and our aim is to make finance fun along with being bold and having a creative approach. Perhaps we are the first Indian brand (across industries, and not just financial) to take this bold step of keeping the main headline ‘Markets Fluctuate’ written upside down. Our main aim is to communicate the truth behind the markets, in a memorable and attractive way. This creative device very quickly communicates that anything can turn upside down and one should be prepared.”

     

    Added Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom: “The sole purpose of advertising is to create disruption and deliver the brand message in a simple yet effective way. Most people are alien to the world of mutual funds, and hence shy away from investing. The idea of writing the headline upside down is big and bold, and I’m sure it would help communicate the brand message in a memorable way.”

     

     

  • It is good for investors to adjust one’s perspective and stay balanced to deal with volatility

    DSP Mutual Fund unveils outdoor campaign to build category awareness

    By A Correspondent

     

    DSP Mutual Fund has unveiled an outdoor campaign to build awareness and education on the Dynamic Asset Allocation Funds category. The campaign uses a creative with an upside down headline to drive home the market reality: ups, downs and fluctuations are a way of life at the stock market. Given these fluctuations won’t go away, it is a good idea for investors to adjust one’s perspective and stay balanced to deal with volatility.

     

    Said Aditi Kothari Desai, Director & Head – Sales and Marketing, DSP Investment Managers: “Our endeavour to create stand-out marketing pieces continues with this outdoor awareness campaign, following on to our Dancing Uncle DAAFs video campaign, that went viral earlier. The idea behind this campaign is to grab attention and build awareness about this product category while contextualising it to the truth behind the markets in a simple, memorable, visual manner. We genuinely believe DAAFs are a worthy addition to investors’ portfolios and our advisors’ recommendation lists at all times – given that markets always operate in cycles: with constant ups/downs/fluctuations. We’re expecting that this creative and media strategy will give rise to curiosity and conversations on DAAFs.”

     

    Added Atul Bhole, Fund Manager- Equities, DSP Investment Managers: “Investors wanting to invest in markets through mutual funds for the first time tend to have fairly low risk appetite – they get stressed with short term fluctuations in their portfolios. For such investors, DAAFs could be a worthy addition to their portfolio. They help in providing the benefit of market upsides while also seeking to limit the downside risk as and when the markets move up or down. DAAFs can also help experienced investors who are worried about volatility and therefore can form a core part of their portfolio.”