MxMIndia

Tag: DS Confectionary Products

  • Campaign extends narrative of ‘Pran Jaaye Par Pulse Na Jaaye’

    Pulse Candy rolls out two new TVCs

    By A Correspondent

     

    Pass Pass Pulse Candy has launched a new campaign taking forward the humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’ with two films. The two new TVCs have been conceptualised by Wunderman Thompson.

     

    Commenting on the campaign, Arvind Kumar, JGM, Marketing, DS Confectionary Products said: “The brand must keep re-inventing execution themes to retain the excitement around the proposition of ‘Pran Jaaye Par Pulse Na Jaaye’ . We have done some captivating campaigns in the past and the current campaign brings in a new and exciting style of content with Stick figures, to fortify the alluring magnetism of Pulse in amusing and entertaining way “.

     

    Added Sundeep Sehgal, Executive Creative Director at Wunderman Thompson: “Pulse stands for joy and uniqueness, the irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.

     

     

  • Takes forward the narrative of ‘Pran Jaaye Par Pulse Na Jaaye’ humorously

    Pulse Candy’s latest ad campaign banks on humour to drive its point

    By A Correspondent

     

    Pass Pass Pulse Candy has rolled out a set of two new TVCs, taking forward the humrous storyline of ‘Pran jaaye par Pulse Na Jaaye’. These will be an addition to the earlier series of three short commercials.

     

    The two new TVCs are titled ‘The Classroom’ and ‘Dangal’. Conceptualised by Wunderman Thompson, the films capture the extent to which people will go for sourcing their Pulse candy.

     

    Commenting on the campaign, Arvind Kumar, JGM, Marketing, DS Confectionary Products said: “Both the TVCs of Pulse are  playful with lots of twisted-humour that ends  with a catchphrase; ‘Pran jaaye, par Pulse na jaaye’, highlighting the irresistibility of the Pulse candy. This reverberates with the messages put out by fans in the social media space and is validated by its No.1 in the Hard boiled candy segment for the last three years, reflecting the admiration and acceptance for the brand in the market.”

     

    Added Sundeep Sehgal, Executive Creative Director and Vice President at WT: “Telling a story in 10-15 seconds is always more challenging than conventional long-format storytelling. This is the second phase of short films on Pulse and we didn’t want to let go the format we created for the brand. It worked for the brand and we want to operate in the same space, while dialling up the irresistibility or pagalpan people have for the Pulse candy. With Dangal and Classroom films, we found new dimensions to keep the brand’s essence alive – “Pran Jaaye Par Pulse Na Jaaye” and deliver a campaign that is impactful and memorable.”