MxMIndia

Tag: Dream Theatre

  • JV to partner celebrities to co-create brands in the areas of fashion, fitness, personal care, and more

    Anirban Das Blah & Jiggy George join hands to launch Mojostar

    By A Correspondent

     

    Anirban Das Blah and Jiggy George have joined hands to launch Mojostar. The company will focus on partnering with celebrities to co-create authentic brands in the areas of fashion, fitness, personal care, and more.

     

    The partnership will tap into the growing influence of Indian celebrities to create powerful retail brands in the country. Mojostar has already signed on emerging Bollywood stars Jacqueline Fernandez and Tiger Shroff to launch the first line of products catering to fashion, fitness, and personal care segments.

     

    Speaking on the launch, Anirban Blah, Director – Kwan Entertainment and Founding Partner – Mojostar, said: “Celebrities hold massive influence in trends related to fashion, fitness, personal care, and appearance, and have been used by brands for decades for endorsements. This represents a large and profitable market opportunity to create authentic brands with celebrities. We have partnered with Dream Theatre to launch Mojostar and create world-class retail brands in India. Globally, we have seen billions of dollars of value being created by celebrity brands such as David Beckham, Victoria Beckham, Mary-Kate and Ashley Olsen, and Jay-Z etc.”

     

    Added Jiggy George, Founder & CEO – Dream Theatre and Founding Partner – Mojostar: “Creating celebrity brands and their extension in product and services requires crafting an authentic brand DNA, with a lot of attention to detail and genuine differentiation. In India, there is an obvious market opportunity for celebrity brands, but the authentic approach to celebrity brand creation has not yet matured. Anirban and I have been working together for a while now to address this market and come up with attractive brand propositions. This joint venture will be leveraging our mutual strengths to revolutionise the way retail brands are created in India.”

     

  • George is the Founder and CEO of Indian licensing agency Dream Theatre, established in 2010

    Jiggy George to drive LIMA’s agenda in India

     

     

    This news came in over a week back, but it just slipped our attention. The International Licensing Industry Merchandisers’ Association (LIMA) has announced the appointment of Jiggy George as its official head for India. A pioneer in the Indian licensing industry, George has over 20 years of experience in sales, marketing, project management and licensing.

     

    Said LIMA President Charles Riotto: “With experience as a licensor, licensee and agent, Jiggy possesses a thorough knowledge of the licensing industry in India and of the overall regional market. He understands both the power and benefits of operating in India, as well as the challenges.”

     

    Added George who is Founder and CEO of Indian licensing agency Dream Theatre: “With its rich history of entertainment and brand awareness coupled with strong economic fundamentals, the Indian licensing industry is poised for takeoff. This is the perfect time for LIMA to bring the key players together to jointly address the challenges and grow the licensing business in India.”

     

  • World's most watched kids channel in YouTube plans L&M entry

    ChuChu TV partners Dream Theatre for merchandise biz

    By A Correspondent

     

    ChuChu TV, the a YouTube channel for toddlers from India, with over  6 million subscribers, has partnered with Dream Theatre to launch the global consumer products business for the brand. In terms of watch time, ChuChu TV claims to be the most watched channel in Asia Pacific and amongst the top 20 YouTube channels in the world. ChuChu TV has now partnered with Dream Theatre to launch the ChuChu TV Consumer Products business globally.

     

    Dream Theatre, India’s premier entertainment firm with licensing as a core business, is creating the brand architecture and is and making ChuChu TV licence-ready. Having worked with international brands like Angry Birds, DreamWorks Animation, Pokemon, Femina and numerous others on the licensing front, Dream Theatre is creating the brand architecture and go-to-market plan for ChuChu TV by upgrading the creative assets, creating style guides, business templates and also charting the launch strategy and rollout plan across territories for ChuChu TV. Toys, Gaming, publishing and apparel will form the core categories and will be rolled out first, starting summer 2017. US, Europe and Asia will be the leader markets with Dream Theatre collaborating with best in class licensing agencies, toy players, publishing houses and gaming companies to roll out the consumer products program in a synchronised fashion, notes a communique.

     

    “ChuChu TV’s huge popularity across the world propelled us to create a consumer products business on a global scale. We have found the right partner in Dream Theatre who has a wealth of experience in licensing. We felt this is right time to enter the licensing arena and take our brand to the next level”, said Vinoth Chandar, Founder, CEO & Creative Director, ChuChu TV.

     

    “Chu Chu TVs phenomenal success is a testimony to its popularity and it is very exciting for us to work with a brand originated in India and adored across the world by the young and old alike, ” added Jiggy George, CEO and Founder Dream Theatre.

     

  • As Dream Theatre pushes its FIFA merchandise ahead of 2014's World Cup, CEO Jiggy George expounds on the group's ultimate TG – young adults and children

    Kids, youth want ‘quick & fast’ entertainment: Jiggy George

    By A Correspondent

     

    Next year is a big deal for football fans, one that comes every four years. It’s one of the sporting world’s biggest properties – the Football World Cup 2014. Dream Theatre Pvt Ltd, the Mumbai-based brand management and licensing enterprise in association with Pacific Licensing Studio (PLS), FIFA’s appointed licensing agent for South East Asia has announced the rollout of its licensed merchandise collection.

     

    To be targeted toward young adults and children across India, the merchandise range will include apparel, accessories, footwear, sporting goods; back-to-school supplies, stationery, home furnishing, eyewear and computer accessories among others.

     

    In conversation with MxMIndia, Jiggy George, CEO and Founder of Dream Theatre Pvt Ltd, shares his plans from the new initiative and dwells on the experiences that the users can take advantage of from the initiative in days to come.

     

    It seems the right time to be launching the merchandising collection, what with the World Cup in 2014. How would you describe this new foray by Dream Theatre in India?

    We at Dream Theatre are very keen to navigate more forms of licensing outside of pure entertainment licensing. Sports, celebrity, fashion and corporate are some of the licensing extensions that you would see in the coming months. The World Cup Football 2014 is a landmark event and we are so proud to be associated with the same.

     

    Is there a specific TG you’d be addressing through the new merchandising push in India?

    Yes, the merchandise will be targeted at young adults and kids of India.

     

    You would in a sense be competing with merchandise brands that are targeted towards popular sports such as cricket and hockey given that football is just about beginning to pick up in India. Are you optimistic about its popularity picking up among fans in India?

    It’s Zeitgeist – the sign of the times! Today, kids and youth of India are looking at “quick and fast” entertainment. The format of sports is transitioning from Test cricket to T20. We believe football, though still small, in context to cricket, has the pace and aspiration to be very popular in India.

     

    Are you considering partnering local football clubs from India? Have you made any headway on that front?

    The big lacuna in India for licensing is retail and today, it makes more commercial sense to use licensing for brands that have a pan-India appeal rather than regional clubs. It’s too early and we don’t believe we are ready to partner with Indian football clubs.

     

    Would you be engaging in a high-decibel pan-India marketing promotion for your new venture?

    We hope to have a good number of products in the market and there will be excitement closer to the event.

     

    What would be your emphasis on pushing your products through the digital route vis-a-vis traditional?

    Our focus will be to get the best-in-class licensees to launch high quality merchandise via traditional retail.

     

    Would you be looking at partnering competing sporting properties (cricket, hockey etc) to push your case in India?

    We have no plans yet. We will keep you posted.

     

  • Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India

    Dream Theatre launches Power Rangers Samurai merchandise

    By A Correspondent

     

    Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India. The long-time running hit show owned by Saban Brands is telecast on both Nickelodeon and Sonic.

     

    The new Power Rangers Samurai collection, targeted at audiences between ages 4 and 14 years, ranges from Toys, Apparel, Footwear and Publishing to Sporting goods like Skateboards and Cycles.

     

    Commenting on the launch, Jiggy George, Founder and CEO, Dream Theatre, said, “The Power Rangers franchise is the first boy action brand that has stayed alive and resonant for nearly two decades. Dream Theatre is excited to deliver excitement to the fans in India with a slew of authentic Power Rangers Samurai merchandise.”

     

  • In a growth economy, with a vibrant entertainment market and an eager and aware audience, there are many reasons for licensing and merchandising to succeed in the Indian market

    The Anchor: 8 reasons why the licensing & merchandising market holds promise in India

    By Jiggy George

     

    #1 India is a growth economy with a vibrant entertainment market. Television, film and sports in India have a huge audience which creates potential demand for licensed merchandise for brands and icons. Entertainment is also inexpensive in comparison to most markets; eg, you can get access to a plethora of channels for as little as Rs 300 or less a month. So, our audience is aware of brands via content.

     

    #2 Our consuming class is significantly large and have an appetite for licensed brands.

     

    #3 While entertainment licensing with brands like Tom and Jerry, Disney, WWE, Angry Birds, Power Rangers, Ben Ten and Chhota Bheem have an active kids’ audience and is one of the fastest growing segments, sports, fashion, movie and celebrity licensing are also coming to the forefront.

     

    #4 Retail is on the cusp of growth and with FDI opening up, will launch licensing into double digit growth figures in coming years.

     

    #5 With e-commerce growing at its current rapid pace, it is now possible for consumers who are aware of local and international brands, and are fans to buy licensed products on-line even if traditional and modern retail formats is unable to make it available in the towns and cities.

     

    #6 With the economy growing, there is a hunger among OEMs (original manufacturers) and large suppliers/distributors to create their own brand and identity. Licensing is an excellent method of leveraging iconic brands to launch new brands and business propositions.

     

    #7 Franchising is another area of growth which can use licensing models to create differentiated and outstanding offerings in entertainment, restaurants and retail.

     

    #8 Indian consumers are now more open to stating their identity and sporting it on their apparel, accessories and items of everyday use through brands they like, such as Mr Men (with characters like Mr Happy, Mr Strong, Little Miss Sunshine etc), WWE, Superman, Batman, Shrek, Angry Birds and others.

     

    Jiggy George is founder and CEO, Dream Theatre Pvt Ltd