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Tag: Dr.Uday Nirgudkar

  • His name appears in the newspaper's imprint with effect from today

    Dr Uday Nirgudkar takes charge as Editor of dna as CP Surendran quits

    By A Correspondent

     

    Dr Uday Nirgudkar

    Dr Uday Nirgudkar, designated Chief of dna as also Editor and Head of Zee 24 Taas, the Marathi news channel from the Zee Media Corp stable, has taken charge as Editor of dna. His name appears in the daily’s imprint with effect from today.

     

    CP Surendran who has been Editor-in-Chief of the paper since July 2013, announced his resignation yesterday. The poet, novelist and journalist is reported to be moving back to Delhi NCR.

     

    An MBA and doctorate in marketing from Pune University, Dr Nirgudkar has handled diverse businesses from conceptualization to execution in a career spanning over 20 years.

     

    In the past, Dr Nirgudkar has been Business Head at IL&FS, COO of Godrej Lawkim (2004-06), Vice President at Aptech (1994-2002), Marketing Manager, Kores (1991-94) and Forbes, Forbes & Campbell (1989-91).

     

  • Dr Nirgudkar, Editor and Head of Zee 24 Taas, will hold additional charge as Chief of dna

    Dr Uday Nirgudkar of Zee 24 Taas to hold additional charge of dna

    By A Correspondent

     

    Dr Uday Nirgudkar, Editor and Head of Zee 24 Taas, will hold additional charge as Chief of dna. Dr Nirgudkar takes charge of the leading English daily which was helmed until July last year by Malcolm Mistry. He will report to CEO Ashish Pandit and Group CEO,Dr. Bhaskar Das.

     

    An MBA and doctorate in marketing from Pune University, in a career spanning over 20 years, Dr Nirgudkar has handled diverse businesses from conceptualization to execution.

     

    In the past, Dr Nirgudkar has been Business Head at IL&FS, COO of Godrej Lawkim (2004-06), Vice President at Aptech (1994-2002), Marketing Manager, Kores (1991-94) and Forbes, Forbes & Campbell (1989-91).

     

  • The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled

    Zee 24 Taas sports new look

    By A Correspondent

     

    After seven years of being on air, Zee Media Corp’s Marathi news channel Zee 24 Taas gave itself a facelift with a new tagline and logo.  The brand promise of ‘Stay One Step Ahead’ (Raha Ek Paul Pudhe) from its existing position of ‘One Step Ahead (Ek Paul Pudhe) was also unveiled.

     

    Speaking on the occasion, Alok Agrawal, Chief Executive Officer, Zee Media Corporation, said: “In keeping with our core philosophy to innovate to stay ahead, the new look of Zee 24 Taas is a step in the right direction. We are confident that the new identity will be applauded by the viewer which is rich in content and vibrant in look.”

     

    A 360-degree marketing campaign to promote and reinforce the rejuvenated programming and packaging along with anchor presentation and news delivery has been planned. “The need for this repositioning emerges from the fact that current generation is action oriented and Zee 24 Taas, as a responsible news channel, always takes care of viewer aspirations to stay relevant,” said Bhushan Khot, the channel’s Business Head. The brand film of the theme ‘Raha Ek Paul Pudhe’ will be launched on February 12 on the occasion of channel’s seventh anniversary.

     

    Added Editor-in-Chief Dr.Uday Nirgudkar says, “We are relaunching the channel to finetune ourself to reflect on the changing needs of viewers. We have always been viewer-focused and viewer-centric hence our new offering will be more qualitative and focused.”