By A Correspondent
The Hindu embarked on an initiative to help increase the green cover in and around Chennai by reaching out to its readers. A sapling is planted for every copy of The Hindu newspaper dropped at the boxes placed in shopping malls with the largest footfall in the city.
Said Dr Sathya Sriram, Head of Strategy & Marketing, The Hindu Group: “As the city grows, we need to be more and more conscious of the environmental impact of this growth. We invite the readers of The Hindu to join hands and drop off as many copies as they’d like to contribute to this social movementâ€,