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Tag: Dr S. Natarajan

  • Campaign to be launched at IAA World Congress

    Rohan and Vallabh of Madison BMB win IAA contest

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter announced the winners for its campaign in to build awareness of Diabetic Retinopathy in India.

     

    The winning team is Rohan Joseph (Creative Director- Copy) and Vallabh Yeolekar (Creative Director-Art) at Madison BMB. Coming in second place was Neelam Lakhani (Creative Director- Copy) and Dhananjay Khotpal (Creative Director- Art).

     

    This campaign, being planned along with the All India Opthalmology Association (AIOS) will be launched at the IAA World Congress in Kochi.

     

    Said IAA (India Chapter) President Punit Goenka: “I am glad the elite jury consisting of Bobby Pawar, Raj Nair and Carlton D’Silva reached a consensus on the winning entry. We will now help produce it, fly the winning team to Kochi for the IAA World Congress and launch it there”.

     

    Added Dr S Natarajan – President, AIOS:, “I am very happy that the communications industry is working to build awareness of how a simple test for diabetes can help prevent Diabetic Retinopathy and even possible blindness.”

     

     

  • The International Advertising Association World Congress to be held at Kochi next month

    IAA out to promote awareness about Diabetic Retinopathy in India

    By A Correspondent

     

    International Advertising Association (IAA) in association with the All India Ophthalmological Society (AIOS) is providing a platform for all advertising and marketing professionals in India to showcase their creativity for a cause during the upcoming International Advertising Association World Congress in Kochi next month. IAA is inviting entries for creating a campaign to drive awareness on Diabetic Retinopathy. This national health initiative is titled EYE4Future and is conceptualised by IAA in partnership with All India Ophthalmological society.

     

    Said Punit Goenka President IAA (India Chapter): “The ethos behind the campaign is that IAA has always believed that communication should be a force for good. The India Chapter has an excellent track record of supporting good societal causes.”

     

    Added Dr S. Natarajan, President-Elect of the AIOS: “The diabetes pandemic is sweeping across the country. There are 62 million people with diabetes in India and another 77 million people estimated to be pre-diabetic. These and all those who have not yet been diagnosed as diabetic are facing grave risk, including those of Diabetic Retinopathy and hence there is a need to build mass awareness about this issue. I am glad the IAA is supporting this much needed initiative.”

     

    The campaign will be judged by a jury for creativity and simplicity. IAA will support the winning team to produce the campaign, and invite two members of the team to Kochi. The campaign will be unveiled in the presence of renowned speakers and celebrities at the IAA World Congress on February 22. The last day to send in entries is January 28, 2019.