Tag: Dr Patel

By A Correspondent

Independent market research agency MRSS India has added social research practice in its list of services and also announces the appointment of Dr Srikant Patel as Head of Social Research Practice.

Dr Patel has a career spanning over 17 years in research. He joins MRSS India from IMRB International where he was a Group Business Director.

Said Raj Sharma, Chairman, MRSS India, commented on the appointment: “From the time MRSS has got success in the B3G space, we have been eyeing the ‘Social Market Research’ space. We could have either acquired a specialist firm OR a specialist leader and we went for the latter. We strongly believe that this step will result in significant revenues for us in the coming years.”

Added Dr Patel said “The market size of social research business in India is about INR 2 Billion and we would offer services in the following sectors: Education; Gender; Health and Nutrition; Poverty; Water and Sanitation; Rural Development; Livelihood; Citizen Survey and Report Card; Natural Resource Management; Climate Change. The Social Research Practice of MRSS India is poised with more humane elements, giving equal importance to the head as well as the heart.”