Tag: Dr Bhaskar Das

Serious question, interesting answer. Now we hope he doesn’t think we have a monkey’s mind. Without any further ado, today’s edition of Das ka Dum with Dr Bhaskar Das. Read on…

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Q. The Pitch Madison report says adspends in traditional media grew 6% last year and will degrow further in 2020. Burre din aanewaale hain?

A. The human mind is like a monkey. It loves to jump to conclusions to avoid taking appropriate action to mitigate negative forces. So your conclusion about burre din is at best a speculative one. Secondly, any projection is directional and not deterministic. Supervised learning can counter this trend in case of a specific organisation. The variability of growth differ by sector and  company. So I can’t agree to your suggestive conclusion. In fact this is the time when men will be differentiated with boys.

Now one obviously wouldn’t expect BD to fall for the obvious references that are made in some of our questions. Nevertheless, we try. Without any further ado, today’s edition of Das ka Dum with Dr Bhaskar Das. Much fun and joy. Read on…

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

Q. There are so many awards in the media and entertainment and marketing services sectors that one finds there isn’t any fun and joy in winning them. Some of them are also dubious, with many shades of grey. What’s your view?

A. I wonder how you could sense the joy/ sorrow of the winner of awards, whatever may be their number. Acknowledgments are always welcome by the winner. Everything need not be the Oscar or Nobel prize variety in standards. An award is supposed to energise the performer to excel. So long as it does that, the principle can be more the merrier. Having said that the principles of selection ought to adhere to the accepted principles of jurisprudence and transparent logic.

Oops. An earlier version of this had a dated introduction. We start the new week with a soft question in today’s edition of Das ka Dum with Dr Bhaskar Das. Read on…

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

Q. A Filmfare award in Guwahati was a super idea and a big success. And more importantly BCCL managed to pull it off and get all the stars in attendance. Would you recommend other media events and Conclaves to also take to, say, Arunachal Pradesh or Nagaland, or even an Ichalkaranji?

A. I agree with your observation. Tentpole properties, when they travel to new destinations, enhance not only the brand salience of the experience, but also improve the ROI for the event  partner as the brand gets exposure to new markets and new consumer.

On second thoughts, not a great question to ask. But we are allowed to not get it right on some days, right? Nevertheless, do read today’s edition of Das ka Dum with Dr Bhaskar Das. Read on…

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

Q. It’s Valentine’s Day tomorrow… could you name five things that you love most: other than your immediate family, yourself, your god and your job… plural – so jobs – in your case?

A. What else is left from the ambit of life? When universe is connected, you are looking at the taxonomy of options. But there could be. For example:

a) just sit quiet and observe life in motion,

b) watch Netflix/Amazon/any interesting show on any OTT platform,

c) go to a multiplex and watch a funny movie,

d) go for a long drive on a serene route (difficult to identify though)

e) eat in a restaurant where I have never been to

Welcome to yet another week of Das ka Dum where Dr Bhaskar Das responds to profound, provocative and we can’t think of another appropriate word that starts with a ‘p’. So without any further ado, please click the button.

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

Q. The GroupM report last week predicts that the aggregate adspends on digital will exceed those on print in 2020. Are you still bullish on print?

A. I am not surprised. It’s a worldwide trend. I must add your extrapolation of my bullishness about print must be emanating from my long association with the print industry. But my passion and expertise were never attached to formats or genre,  but to consumer behaviour, commerce and business models. So I am still bullish about every medium that creates content in an engaging, relevant and sustainable way. Formats and business models expire but  platforms relevant to consumer and commerce would always thrive. Incidentally, all print organisations have made significant investments and strides in digital space. So my bullishness would always be there for every format that could  navigate the quagmire of technology-induced consumer behavioural shift adroitly.

We are speechless with the response. So a simple question on the way he dresses has generated an entire discourse. Check it out for yourself in today’s edition of Das ka Dum by Dr Bhaskar Das. Read on…

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

Q. Given the Union Budget, do you think ‘achche din’ will ‘aayenge’ for the economy and hence media spends?

A. I am not an expert on the Budget budget or anything to do with economics. The six-letter word called Fiscal makes me feel emaciated, intellectually though. I genuflect before the Finance Minister for presenting such a complex subject keeping in mind the interests of multiple stakeholders. The only litmus test I can apply is if the  prosperity index of my family goes up at the beginning of the month and if it brings smile in the face of the teeming millions of this country. If you want to immerse in analysis paralysis, read all relevant publications available on the subject.