DigiStreet Media, an independent marcom agency, has been awarded the digital mandate following a multi-agency pitch for Jagat Pharma, an Ayurvedic brand specialising in eye and health wellness solutions. The mandate also includes Dr Basu Eye Hospital, known for its Ayurvedic treatments for eye disorders such as cataracts, glaucoma, myopia, hypermetropia, and retina-related issues.
Commenting on the association, Darpan Sharma, the CEO and Strategist at DigiStreet Media, said: “At DigiStreet, we believe in creating real & meaningful connections between brands and their audiences. With this mandate we aim to create impactful strategies further solidifying the partnership and driving evocative engagement to enhance brand resonance in the digital sphere. Moreover, with ‘Happy Health to You,’ and ‘Vision of Wellness’ we aim to evoke a sense of warmth and positivity, inviting individuals to embrace the profound connection between Ayurvedic care and genuine happiness. These are not merely taglines, but a heartfelt invitation to experience wellness in its truest sense.”