MxMIndia

Tag: Dr. Ambi Parameswaran

  • Isobar India collaborated with The Forum for Marketing Education to conduct a one day workshop for professors from top B-schools of Mumbai

    Isobar conducts digital marketing workshop for top B-School profs

     

     

    Talk of the advertising and marketing sector and digital seems to be the growing buzzword all around. India’s digital marketing requirement is growing year-on-year due to the shift in the consumer mindsets. Consequently, businesses today see a dire need to effectively reach out to their target audiences through this emerging medium called digital.

     

    Isobar India collaborated with The Forum for Marketing Education to conduct a one-day workshop for professors from top B-schools of Mumbai such as NMIMS, K J Somaiya, Durgadevi Saraf Institute of Management Studies, Rizvi Institute of Management and Research and Rustomjee Business School.

     

    The agenda of the workshop was to bring the gentry up-to-speed on what’s driving digital today. Considering it was the first time the Gurus were to have a brush with the Digi-verse, the presentation module prepared by isobar was meticulously designed to cater to that. From holistic approach on the digital landscape to exciting avenues such as TV and mobile, Isobar presented an eclectic mix of trends that are sweeping the globe.

     

    Talking about the association, Shamsuddin Jasani, MD, Isobar India said, “It was an honour working with the best teachers in Management across the best B-Schools in Mumbai.  At Isobar India, we look for the overall growth of digital as well as our contribution to the industry to a large extent. Being the leading digital agency in India, we believe that it is our duty to expand digital and making sure that the professors are digitally equipped as we are now in a digital era. We are thankful to The Forum for Marketing Education for associating with us to propagate the digital knowledge”

     

    Industry veteran DrAmbi Parameswaran who marked his presence at the event was delighted to witness this initiative. He said, “Isobar team stepped in to help the Forum for Marketing Education, a non-profit body, dedicated to help improve marketing faculty in Mumbai B Schools, to conduct a very useful workshop on digital marketing. The entire team from Isobar were available for the whole day and the 30+ faculty who attended the session were highly appreciative of the workshop. What was also of great use was the very practical inputs that Team Isobar had for the participants. The Workshop was comprehensive and yet easy to understand. FME is grateful to Isobar for having offered to help in this pro bono initiative.”

     

  • The entry forms for the awards can be downloaded on the Ad Club website

    The Ad Club calls for entries for the GoaFest Creative ABBY’s 2016

    By A Correspondent

     

    The Goafest Abby’s, the coveted advertising awards that recognizes the best in advertising and marketing in a 3-day celebratory event has called for entries for the Creative ABBY’s 2016. The last date for entries will be 23rd February, 2016 and campaigns brought alive in the period from 1st January, 2015 to 15th February, 2016 will be adjudged by a reckoned jury panel. The entry forms for the awards can be downloaded on the Ad Club website.

     

    This year two new categories that have been introduced are, Category 26: Special Abby (Gender Sensitive) and Category 27: Young Abby. Also, the Design vertical will have new sub-categories of Typography Design, Best Integrated Design involving 2 or more sub-categories. Plus there is a sub category as Computer Generated Imagery in Print Craft.

     

    Announcing this major development, Awards Governing Council Chairman Ramesh Narayan said “this year’s Abby Awards will have three very significant improvements. Firstly to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that “what’s good, is good for the industry”, there will be a special category for Gender Sensitive Advertising. Thirdly, to bring youth and the future onto center-stage there will be a special ABBY for entries received from copy and art teams under the age of 35 on the theme of how communication can help mitigate gender violence. These are all issues which were came up in our interaction with the creative fraternity and the media, and I am pleased to say we are responding with alacrity to industry and societal needs. The young winners of this new category would not only get a coveted Abby but also be sent for the Cannes Lions festival this June, all expenses paid. This would give them a great exposure to international professionals and work.”

     

    GoaFest Chairman Nakul Chopra said “I welcome these new developments. They are a part of our ongoing effort to keep evolving and improving. The online uploading of entries will pose a technological and financial challenge but we have decided that it is important enough to implement immediately.”

     

    Raj Nayak, President The Advertising Club said “To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future all needs to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should show the way in every area.”

     

    Dr. Ambi Parameswaran President AAAI added “I am very happy that what was publicly requested on an AAAI platform (an award for gender sensitive advertising) just last year, is becoming a reality. We need to be in synch with what is being sought for. The award for young creatives is the industry’s way of nurturing young talent.”