By Our Staff
DP World, a multinational logistics company, has unveiled a new TV campaign in partnership with former cricketer Sachin Tendulkar. Titled “We move Cricket, so that Cricket moves you”. It is conceptualised by BBH, directed by Lloyd Baptista and is produced by Prodigious.
Said Rizwan Soomar, MD and CEO Middle East, North Africa & India Subcontinent at DP World: “We are truly proud to partner with Sachin Tendulkar to bring our latest campaign to life. As the world’s leading provider of smart logistics solutions, we go beyond boundaries to change what’s possible for everyone – just as Sachin changed the game of cricket forever. So far, the ICC Men’s Cricket World Cup has been a showcase of sporting excellence and enjoyment for cricket fans. We are committed to partnering with ICC in taking the game beyond boundaries so that more fans and aspiring cricketers enjoy the game in the years to come.”
Added Parikshit Bhattaccharya, CCO (Chief Creative Officer), BBH India: “We are happy to ship this global film for DP World featuring the one and only Sachin Tendulkar. Given the impact DP World is making on the sport, their containers really are portals of possibilities. The film tells the story of how all the ingredients of cricket are brought together by DP World to deliver the game we love like nothing else.”