By A Correspondent
In an effort to help conserve energy and curb wastage, Tata Power Club Enerji is running a three-month pledge campaign called ‘Switch off to switch on’. Started on World Environment Day (June 5), the campaign has children as ambassadors of energy conservation to raise awareness for creating a sustainable future. This campaign lets everyone pledge and share their stories of switching from any part of the world.
Notes a communique: “The campaign will leverage the established brand properties such as Wattloss Challenge and Doodle contest to engage with its target audience. A brand AV with the campaign ambassadors singing an anthem to inspiring the family and community to conserve electricity will be released soon. Within the one week of launch, the campaign has garnered 600+ pledges and is trending on digital platforms.”
With a number like 600+ and not 6million, we are sure the claim is not being fudged, right?