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Tag: Dominique Delport

  • The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns

    Meta Quality Barometer to assist in optimising investments for clients

    By A Correspondent

     

    To improve media inventory and campaign quality, Havas Media Group announced the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive approach to data. The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns, to share with all stakeholders (technology partners, media publishers and clients) to optimise investments.

     

    Dominique Delport, Global Managing Director of Havas Media Group explains:

    “Confidence in data quality is a critical issue for our industry. The scale of fraudulent inventory generated by sophisticated ‘bots’ is extremely concerning and neither media vendors nor agencies are safe. We need to bring trust and clarity back for our clients. For these reasons Havas has invested in our best-in-class Artemis Alliance data platform for over a decade.

     

    Now it manages 100% of our online campaigns, harvesting over 300 billion secure and disaggregated data points each year and was recently awarded ISO27001 certification by Bureau Veritas. Its focus – to create an actionable measurement for viewability, brand protection, media inventory and campaign quality.

     

    “As a result, we are delighted to launch the first Meta Quality Barometer for our industry. Helping us to connect the dots of the most advanced tech providers, delivering a unique and systematic “meta” barometer on data integrity, security and brand safety. This will facilitate and boost our communications with media owners to increase the quality of inventory for our clients. I am extremely proud of the teams in Artemis Alliance who have formalised a systematic approach to challenging industry practices so that we can help to provide better business solutions for our clients and media partners,”  adds Dominique Delport.

     

    Leveraging its extensive experience in handling event level data, Artemis Alliance collects detailed and raw data from all of its technology partners (Adledge, Catchpoint, ClarityAd, Hub’Scan, WhiteOps, Integral Ad Science and Peer39/Sizmek). That data, at its most granular level, is used to analyse and score the quality of the media inventory by industry, by market and by media owner.

     

    Rob Griffin, EVP, Media Futures & Innovation, Havas Media Group summarises:

    “This is a win-win deal.  We can now pull in data from across all screens, technology companies and media partners to provide the first external, objective review of outcomes across the five critical areas of Compliance, Experience, Impact, Context and Traffic.  While we can’t guarantee 100% viewability or zero fraud, we can make a commitment to our clients and our publishers to improve the quality of inventory available and make the information clear and easy to activate.  The ultimate win, therefore, will be for clients, who will benefit from smarter solutions and cleaner data to drive investments and business decisions.”

     

  • Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing

    Damien Marchi is Global Head of Content at Havas Media

    By A Correspondent

     

    Damien Marchi

    Havas Media Group has announced the appointment of Damien Marchi as Global Head of Content. The news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with NewsCred, the world’s leading content marketing platform.

     

    Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing in TV and digital, across entertainment, drama and news. He has lived and worked in France UK and Sweden working at local, EMEA and global levels and led digital adaptations for shows such as The X Factor, Got Talent, Idols (FremantleMedia), Big Brother and Star Academy (Endemol). He has worked with brands such as RedBull, Air France, P&G and L’Oréal.

     

    Prior to joining Havas, Damien was member of the executive committee of Euronews, the most watched news channel in Europe, in charge of Innovation and Products and championing the digital transformation of the newsroom.

     

    Dominique Delport

    Dominique Delport, Global Managing Director Havas Media Group commented: “2015 will be the year of content for Havas. We are going to innovate at scale and it’s already started thanks to our friends at Universal and NewsCred. Multi device content marketing runs through Damien’s veins. He has always been at the forefront of global developments in content, working on some of the world’s most talked about shows. Data and content is at the core of what we do and Damien is a true all-rounded digital innovator. There is no doubt that he will help lead our teams through what will be an incredibly fast and interesting time for Havas and its clients in this space”.

     

    In line with the Group’s “Havas’ Village” approach to promote integration between its divisions, Damien is working closely with Lucien Boyer, Global CEO of Havas Sports & Entertainment and Vin Farrell, Global Chief Content Officer for Havas Worldwide.

     

    Damien is based in the Havas Paris HQ and reports directly to Dominique Delport.