MxMIndia

Tag: Dominiche Productions

  • Actor Vinay Pathak is the face of a promotional campaign

    Tata Sky launches Astro Duniya

    By A Correspondent

     

    Tata Sky has added a new platform service – Tata Sky Astro Duniya – to its vast bouquet of interactive services. Joining hands with Dominiche Productions, Tata Sky Astro Duniya offers curated content created by astrologers offering advice in astrology, numerology, vastu, etc.

     

    Commenting on the launch, Pallavi Puri, Chief Commercial and Content Officer said: “At Tata Sky we have a diverse portfolio of platform services and believe in constantly strengthening them. With Tata Sky Astro Duniya we aim to provide our subscribers with information on various aspects of life and home using astrology, numerology, vastu from credible astrology experts, including personalized consultations. We thank Dominiche Productions for helping us develop this property and are confident that our promotional campaign featuring actor Vinay Pathak will create great buzz for the service.”

     

    Added Utpal Vaishnav, Director – Dominiche Productions: “When my co-founding partner Adarsh Gupta and me started our journey with Dominiche, we had set out a very clear objective for our company, to dominate scalable genres of the future. Astrology, given its generic appeal in India came up as a great opportunity to go after as a pioneering initiative. We are honoured to join hands with Tata Sky to bring to the audiences a credible Astrology offering that would make for a compelling watch.”

     

  • Specially curated content across different genres for the senior citizen viewers

    Dish TV introduces ‘Ayushmaan Active’ service for senior citizens

    By A Correspondent

     

    Dish TV has introduced a value-added service, ‘Ayushmaan Active’, in association with Dominiche Productions  to offer unique and engaging content to the senior citizen viewers on both of its brands; DishTV and d2h. Available on both the platforms for 45 days starting July 16, it is a service dedicated to engage and motivate seniors and enjoy meaningful TV time.

     

    Announcing the service, Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “Being the leader in the DTH industry, we aim at providing engaging content for our viewers, irrespective of their age. Therefore, we are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of all the content, which will keep our senior viewers entertained, motivated and updated. This service/ addition stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”

     

    Added Adarsh Gupta, Director, Dominiche Productions: “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of Senior Citizens in our country. This category is fast speeding towards being 20 percent of the population of India and growing, with no dedicated content machine catering to it.”