MxMIndia

Tag: Dolly Jha

  • … as Chief of Product & Research

    Dolly Jha moves from Nielsen to BARC

    By Our Staff

     

    There is more reason to be delighted to publish this bit of info. It’s possibly the first communique we’ve received from BARC India in over a year. Phew!

     

    Yes, you read it right: in over a year.

     

    But the news is of greater interest because the general buzz around the industry is that all is not too well at the audience measurement firm. In fact there are some very strong rumours of a certain section of broadcasters considering a rival measurement body. But of course running a measurement body needs loads of money and must have the blessings of the entire ecosystem, including advertisers and advertising agencies.

     

    Dolly Jha
    Dolly Jha

    Without further digression, here’s the news of the day: Broadcast Audience Research Council India (BARC), the world’s largest television audience measurement body (the communique claims… we would also add: possibly the world’s most controversy-ridden measurement body), has announced the appointment of Dolly Jha as its Chief of Product & Research. Jha has experience of close to three decades across Kantar, ITC Foods and Nielsen, where she spent the last 13-odd years.

     

    On her appointment, Jha said: “I am excited to join BARC India as the Chief of Product & Research. BARC today runs the largest Audience Measurement system in the world. With all the experience behind me, I am looking forward to contributing to BARC by evolving the measurement further to meet the growing needs of stakeholders.”

     

    Nakul Chopra
    Nakul Chopra

    Welcoming Jha, Nakul Chopra, CEO, BARC India said in the communique, “It is indeed wonderful that Dolly will join the BARC Leadership Team. As the Chief of Product & Research – she will expectedly bring immense value to our eco-system, both from the perspective of working back from our output, to improve input quality and, over time in helping build value added services that will benefit all our subscribers. Both these vital functions are new capabilities that we seek to add to BARC – given her vast experience, I cannot think of a leader more suited to this role. In her stint at Nielsen, Dolly has already deep exposure and understanding of what BARC does – I am confident that this will augur for an extremely fulfilling partnership. I warmly welcome her and look forward to working closely with her.”

     

  • To bring scale for the digital measurement of the open web

    Nielsen enhances Identity System for Digital Ad Ratings in India

    By Our Staff

     

    On April 1, Nielsen enhanced its open web methodology in India for Digital Ad Ratings through the Nielsen Identity System, alongside seven other markets: Germany, Australia, Japan, Spain, Indonesia, Canada and Brazil.

     

    Said Dolly Jha, Nielsen India Managing Director: “We’re leading the way in tackling digital consumer behaviour fragmentation. From granularity, to large-scale measurement, we’re delivering actionable insights to help advertisers measure, manage and optimise their campaign budgets and results.”

     

    According to a communique, the Nielsen Identity System powering Digital Ad Ratings advertisers and publishers can measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms to get to true people-based metrics.

     

    Added Sarah Miller, SVP, Product Management at Nielsen: “With this enhancement to our Identity System we are taking another step to assure the continuity of ad measurement amidst the rapidly evolving digital ecosystem. Because of Nielsen’s unique data assets, we are not only able to adjust and correct licensed third party demographic data using panels, we have also developed sophisticated machine learning algorithms to cluster digital identifiers into people and correct for any possible imbalances from the market’s universe of users. It is this advanced data science methodology fueled by the sheer volume of Nielsen Identities that will empower the digital ad measurement into the future.”

     

  • TV viewing mins & Smartphone usage up 8% & 6.2% respectively as BARC India & Nielsen unveil report on impact of Covid-19

    Covid-19 sees TV & Smartphone grow

     

    By A Correspondent

     

    Broadcast Audience Research Council (BARC India) went a step further on its attempt to offer a combined measurement of television and digital consumption. TV viewing minutes and Smartphone usage went up 8% and 6.2% respectively as BARC India and Nielsen unveil report on the impact of Covid-19

     

    BARC and Nielsen put together a report to understand the changes in consumption behaviour of television and smartphones given the extraordinary situation surrounding the COVID pandemic and its fallout.

     

    Sharing her views on the current surge in smartphone usage, Dolly Jha, Country Leader Nielsen Global Media, South Asia said, “We are living through unprecedented times! Physical Social Distancing seems to have led to a phenomenal growth in Virtual Social Togetherness with an almost 20% increase in time spent per user on Chats, Social Media and News in the last one week. And we anticipate this to grow further.”

     

    Elaborating on the topic, Sunil Lulla, Chief Executive Officer, BARC India said: “These are unfortunate and unprecedented times. Working closely with Nielsen, we bring for our customers and stake-holders, this very significant and important update, on change in content and advertising consumption behaviour, with a significant population at home. We will report soon enough, the impact of total lockdown. Our respective brave teams are working (WFH) round the clock to ensure the TV measurement currency, continues uninterrupted.”

     

    Highlights of the report:

    1. The Covid-19 disruption period has seen an increase in television viewership – 6% increase in TV reach and 8% increase in TV viewing minutes /week. The time spent on TV / viewer has seen a jump by 2%. The PM’s address to the nation on complete lockdown on March 24 garnered unprecedented viewership of 197 million watching it across the country.

     

    2. When we look at smartphone behaviour the time spent on smartphones per user has gone up by 6.2%. The time spent/user/week on VOD apps has also seen an increase of 3%. If we look at the increase in the time spent/user/week over that of the previous week (to take away the impact of Cricket viewing in the PRE COVID period considered), we can see a jump of 5%.

     

    3. Kids’ schools being shut and the stress of exams off their shoulders has resulted an increase in television viewing (+20%). With corporate India getting into Work from Home mode, NCCS A showed an 11% increase in viewership. Even on smartphone usage, the increase in driven NCCS A (+7.7%) and 35-44-year-olds (+10.7%).

     

    4. People staying at home led to watching TV throughout the day and hence the growth in TV viewing is coming from Non-Prime Time slots (8am – 5 pm).

     

    5. The need for continuous updates expectedly has led to a huge increase in news consumption on Television (57% increase in Impressions), while spending more time as a family together could be leading to the Movies genre and the Kids genre also showing significant increases.

     

    6. This behaviour is seen in digital consumption as well with News and Gaming showing huge increases. News apps saw 8% more users per week with an increase of 17% in time spent/user/week. This growth was led by non-English News apps (+87%). Gaming apps saw an increase of 2% in users/week and with a 11% increase in time spent/user/week.

     

    7. With a lot of uncertainty around what is happening, people have increased their time spent on Chatting (+23%) and Social Networking (+25%) apps.  Almost all social networking apps –  Facebook, Instagram and TikTok have seen significant increases not only in time spent /user/week but also in the sessions/ user/ week.

     

    8. Shopping apps, Travel apps and Food Apps have seen a huge drop in both users/ week and time spent/user/week.

     

    9. It’s not just TV viewership that has seen an increase –advertising FCT on TV has increased by 13%.

     

    Measurement considerations:

      BARC Nielsen Smartphone Panel
    Coverage All India (Urban + Rural) All India (Urban 1 Lakh plus)
    TG ALL NCCS 2+ years NCCS ABC 15-44 years

    Android Smartphone Users
    Time Period PRE COVID  – 11th Jan 2020- 31st Jan 2020 PRE COVID –  13th Jan 2020 – 2nd Feb 2020
    COVID DISRUPTION – 14th March 2020 to 20th March 2020 COVID DISRUPTION – 16th March 2020 to 22nd March 2020
    Week definition Saturday to Friday Monday to Sunday

     

     

     

  • Nielsen digital ad ratings provides independent view of key digital video platforms’ audience

    Nielsen adds measurement for Youtube Mobile

    By A Correspondent

     

    Nielsen has announced it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries that includes India.

     

    Said Dolly Jha, Head – Media, Nielsen South Asia: “As more people watch video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is crucial to provide a complete picture of media consumption, especially since YouTube accounts for a large share of mobile video advertising in these countries.”

     

     

  • The solution uses a patented process combining Nielsen's online data with aggregated, anonymous demographic information from third-party data providers

    Nielsen Digital Ad Ratings launched in India

    By A Correspondent

     

    Nielsen India announced the launch of its flagship digital advertising measurement solution – Nielsen Digital Ad Ratings – in a move that will advance digital advertising accountability in the country.

     

    Nielsen Digital Ad Ratings provides the media industry with a highly accurate method of measuring online advertising audiences, delivering reach, frequency and gross rating point (GRP) metrics as well as demographics such as age and gender to determine the effectiveness of digital advertising campaigns. The solution uses a patented process combining Nielsen’s online data with aggregated, anonymous demographic information from third-party data providers.

     

    Prashant Singh

    “Nielsen Digital Ad Ratings is a true industry game-changer,” said Prashant Singh, Managing Director, Nielsen India region. “Digital is fueling growth in brand advertising and Digital Ad Ratings stands to transform the advertising landscape by bringing standardization and accountability, and helping advertisers and agencies gauge return on investment for every rupee they spend online.”

     

    Currently, in markets where Digital Ad Ratings is not available, advertisers and agencies wanting to track the reach of their digital campaigns tend to use metrics such as click-through rates, conversion rates and cost per video views, all of which lack the people metric. Powered by database from Facebook, Nielsen Digital Ad Ratings will enable publishers to more accurately deliver advertising messages to audiences, helping advertisers to ensure their brand messages reach the right people to maximize ROI; and supports agencies in optimising campaigns in-flight to deliver peak efficiency and effectiveness.

     

    “Where advertisers, agencies and publishers stand to gain most from Digital Ad Ratings, is its ability to provide a true picture of your actual online audience – not just cookies and impressions. You can now analyse your brand’s online ad campaign just like you would for TV, and print,” says Dolly Jha, Executive Director, Nielsen India and Marketing Effectiveness practice area lead. “Moreover, Digital Ad Ratings allows for overnight measurement for campaigns that will make it possible for clients to apply in-flight changes to their media plan,” she added.

     

    Compared to all advertising mediums, digital is witnessing the fastest year-on-year growth of nearly 30 per cent. While there’re marketers who have allocated over 20 per cent of their marketing spend on digital, nearly all brand marketers are looking at spending more on digital, given the fast growing internet user base, creativity and innovation possible on the digital medium thanks to different ad formats, and finally the ability of this medium to better reach consumers.

     

    “It’s all about measuring people, not devices. Our integration with Facebook allows us to provide unique audience by counting people and not just the devices they consume content on. This provides the ecosystem with an accurate measurement of reach and frequency in the digital world, which was absent so far, added Prashant Singh.

     

    The benefits of Digital Ad Ratings are many – the main being that it enables agencies and marketers identify who it is they’re actually reaching online and also helps them evaluate unique reach and frequency across campaigns and within each publisher.