MxMIndia

Tag: Dollartune

  • The Tagline Faayde ki Ghanti is to provide the user a reward value every time the phone rings

    Bharat Kapadia joins the board of BrandAd Emedia

    By A Correspondent

     

    Bharat Kapadia

    Veteran media professional Bharat Kapadia has joined the Board of BrandAd Emedia Solutions Pvt Ltd, promoters of Dollartune. Dollartune is an opt-in Android-based application offering brand communication delivery on a pay per delivery model.

     

    Kapadia has held senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha. He is also the founder of ideas@bharatkapadia.com. He has also been Chairman of Advertising Standards Council (ASCI), Chairman of Media Research Users’ Council (MRUC), and Chairman of the Mumbai Regional Committee of the Indian Newspaper Society (INS).

     

    According to RohitKanabar, Promoter and Director, Dollartune, it was a seminar delivered by Kapadia on innovations that seeded the thought of Dollartune. Added Raja Gupta CEO, BrandAd Emedia Solutions: “Having emerged as an innovative platform for advertisers to engage with customers, our objective facilitates the targeting of a more precise audience based on accurate demographics.  We are indeed fortunate and would seek the expertise of Bharat Kapadia in propelling our growth.”

     

  • Dollartune has now targeted to grow to 200,000 downloads by Diwali and 500,000 by 2018

    Dollartune campaign targets five-fold expansion in a year

    By A Correspondent

     

    Dollartune, an opt-in Android-based application that acts as an advertising delivery platform on a smartphone, has achieved the milestone of 100,000 downloads. The user engagement with Dollartune is such that more than a million pages are being viewed every day, claims a communique.

     

    Dollartune is a marketing platform for advertisers through a mobile application that is non-intrusive and allows users to engage with brands innovatively and hence get gratified.

     

    Said Raja Gupta, CEO, BrandAdEmedia Solutions: “With brands facing the challenge of ad-avoidance, we are happy to have emerged as a focused, reliable and measurable media option that provides minimises the slippage that are traditionally associated with other media options. Further with smartphones increasingly dominating the market, our offering combines the best of ATL marketing activities, revolutionising communication with users.”

     

    The default landing page of the Dollar Tune provides a variety of marketing opportunities to the brands.