MxMIndia

Tag: Dollar Industries

  • Hosts its first ever digital launch to reveal its revamped vision – ‘Wear the Change’ – #DollarBadalGaya

    Dollar Industries unveils new identity with Akshay Kumar

    By A Correspondent

     

    Dollar Industries has unveiled its new corporate brand identity with the credo of ‘Wear the Change’.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries: “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs.  The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders,” adding: “Our logo retooling exercise provides the brand a distinct identity. The ‘Knitted D’ symbolises our product line. The rebranding step has been taken to re-organize the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market.”

     

     

  • The campaign has already witnessed over 200 million viewership across social media

    Dollar’s pro-election campaign says #UngliUthanaFitHaiBoss

    By A Correspondent

     

    Dollar Industries reports much success to its #UngliUthanaFitHaiBoss digital campaign.

     

    Said Ankit Gupta, Vice President, Dollar Industries: “The campaign primarily caters to the young and first time voters. The Idea behind this campaign was to connect with the youth. We wanted to make the campaign that is conversational and have an emotional connect on the viewers. Most of us always talk about the problems but never think about the solutions. Through this campaign we want communicate that everyone should vote for their rights.”

     

    The campaign has been conceptualised by Lowe Lintas . The digital agency is Digital Abhiyan. Chaikhari Films is the production house and Amit V Pandirkar is the director of the films.

     

     

  • The ad film is directed by Uzer Khan and is produced by 30 Sec Films

    Akshay Kumar gets summer-ready in latest campaign for Dollar

    By A Correspondent

     

    Dollar Industries has launched its latest ad film titled ‘Dollar Yahan Hai’ with brand ambassador Akshay Kumar. The concept revolves around the actor’s influential style quotient.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries: “I always feel that the first five seconds are the most crucial in a TVC to grab the viewer’s attention. That is why the new Dollar Bigboss TVC opens up with Akshay Kumar being scanned by the airport security officer to establish curiosity among the audience. The Brand targets the young consumers. Akshay has a stature and appeal that resonates well with the brand’s image and this therefore helps the audience connect and understand us better.”

     

     

  • Introduces a New TVC for Missy Leggings, featuring Chitrangada

    Dollar Missy ropes in Chitrangada Singh as brand ambassador

    By A Correspondent

     

    Dollar Industries, which has forayed into female wear such as leggings, capris and inner wears under the brand name Dollar Missy, signed model and Bollywood actor, Chitrangada Singh as their brand ambassador in this segment.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries: “Dollar Missy, launched in the last quarter of 2014, is an evolving brand and we had been looking for a face which could carry the brand image in the right spirit. Having met the Bollywood diva, Chitrangada Singh, we knew she would be the best fit for the brand. She represents today’s elegant and vivacious woman who takes on the world, beaming with confidence. We have recently shot a new Ad campaign with her where she showcases our product style with loads of panache.”

     

    The new campaign was shot in Bangkok by Sachin Kotre for A La Carte Films with Mullen Lintas being the creative agency.