MxMIndia

Tag: Dollar hosiery

  • The new ad film conceptualised by Lowe Lintas, Kolkata

    Saif Ali Khan roped in as brand ambassador for Dollar hosiery

    By Our Staff

     

    Dollar Industries, hosiery brand has collaborated with Saif Ali Khan as the face of Dollar Lehar,the affordable product segment of the brand. The new ad film conceptualised by Lowe Lintas, Kolkata and directed by Uzer Khan is set in the backdrop of Rajasthan.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited: “The lines of distinction between top metros and the rest of India is fast blurring when it comes to making a fashion statement. Increasing disposable incomes coupled with the aspiration to look as stylish as their metronome brethren cuts across Tier 2 & Tier 3 cities. As India’s homegrown innerwear brand, we decided to create a level playing ground for both our premium and economy segment and therefore we needed a communication which would appeal to these new evolving consumer segment who aspire for value-for-money fashion. The first step in that direction was to rope in Mr Saif Ali Khan to add to the style quotient of Dollar Lehar and then have a communication that would reflect his uber-cool persona through a witty plot and a memorable execution in the campaign Mastiki Lehar.”

     

  • The campaign has been conceptualised by Lowe Lintas, Kolkata

    Rajasthan Royals partners Dollar hosiery

    By Our Staff

     

    Dollar Industries has launched its latest brand campaign to promote Athleisurewear. The campaign has been conceptualised by Lowe Lintas, Kolkata. As Principal Sponsors of the Rajasthan Royals team for this edition of IPL, Dollar has partnered with five cricketing idols – Sanju Samson, Trent Boult, Shimron Hetmyer, Devdutt Padikkal & Riyan Parag of the Rajasthan Royals team to push forward the fashion quotient and strike a chord with the GenZ audience.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited: “With majority of business meetings taking place in front of a notebook at home – casual leggings, sweatpants and loungewear have quickly become inherent pieces of our personal and professional wardrobes. This has naturally prompted us to launch an entire range of Athleisure wear – Tank Tops, Crew Necks, Henleys, Polos, Sweatshirts, Jackets, Hoodies, Bermudas, Capris, Track Pants, Joggers and Socks – which perfectly marries our young consumer’s desire for comfortable yet trendy and versatile clothing options which they can wear at multiple events and locations, from work to gym classes to lunch dates.”