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Tag: DMA asia

  • Although the focus of the Echo Awards is on the talent of the award winners, there is also a great deal of talent behind the scenes

    Vatsal Asher joins Echo Board of Governors

    By A Correspondent

     

    Vatsal Asher, Founder & CEO of the DMA Asia, is the first Indian to inducted to the DMA International Echo Board of Governors.

     

    Speaking on the occasion, Vatsal Asher said: “We have come this far is thanks to the unflinching support from progressive CMOs, agency leaders and every entrant over the years. Our representation at the international board reflects the growing importance and success of outstanding marketing from India & other progressive Asian nations. I am honored to represent the interests of all Asian brand marketers & agencies at the board and will work for our region getting increased opportunity & deserving global spotlight.”

     

    Said Matt Sullivan, Managing Director, International ECHO Awards, of the DMA/ANA: “We are delighted to have ASIA play a bigger role with the DMA ECHO Awards. Vatsal’s presence at the board will ensure that the voice of brands & agencies from the region is actively represented at the board meetings. The enhanced alliance aims to helps improve participation from the region at the International show. We welcome him to the board & look forward to all the great work from ASIA having the chance to truly shine.”

     

     

  • Predictions presented by DMAi's Content Marketing Council and curated by LinkedIn (Text + Video interviews)

    Top Trends in Content Marketing 2017

     

    By Santosh Jangid

     

    In India, digital buyer penetration is projected to jump from 43.8% in 2016 to 70.7% by 2020. Indian content marketers equally use social, blogs and newsletters and getting audiences to share brand content means appealing to their interests especially and B2B.  These are some of the highlights of the 2017 Content Marketing Predictions and trends report for India unveiled by DMAi’s Content Marketing Council that were curated by LinkedIn.

     

    The report hands out 10 trends that we may see in the content marketing world in the next year. Speaking about the report launch, Vatsal Asher, Co-founder and CEO, DMA Asia said: “It is a super exciting day for us and I am so pleased to announced on behalf of the International Content Marketing federation where DMAi is a member we are unveiling the first piece of detailed research around the state of content marketing and content marketing trends and predictions. We feel this is a big step to help our fellow marketers and the industry at large to know what is going to happen in 2017 in the world of content marketing on how marketers can leverage it and what is in store for brands and what are the consumers expectations from content marketing of brands.”

     

    On how the report will be beneficial for content marketers, Asher said: “Content marketing has evolved to have many definitions and marketers are struggling to find the right answer to content marketing. How do they do relevant content, how do they curate content, how do they disseminate content and in the fragmented media engaging relevant storytelling is still the norm. The methods of distributing content has changed. Businesses are fast adapting to this new methods, how consumers consume content, be it long form text, pictures and videos and the content beyond the conventional text, pictures and videos. So, be it experiential, be it on ground, digital or offline, there are variety of ways in which content is being consumed by consumers and to make the connection with consumers at the micro moment of truth is the test. Our report gives insight to how marketers can look at some of these challenges, what are their peers doing in India and across the world, what are the trends that are predicted by some of the content marketing professionals in India and abroad.”

     

    Said Virginia Sharma, Director Marketing Solutions, LinkedIn India on the report: “As chairperson of the Council, I am particularly proud of this piece of work as Content Marketing Council we should really represent the best of content marketing in the industry and the fact that we have been able to come out with a very compelling content piece in partnership with many different folks in the industry makes me very proud.”

     

    Further speaking on what trends we might see next year basis on the report, Virginia Sharma added : “The report has some great trends. I am particularly excited about argumented reality as well as videos but the one that captures my imagination is around user generated content and the growth of user generated content. There was a time when brands felt very strongly that they need to control the narrative and control the content that is generated about their brand. Highly professional produced videos, professionally written blogs was a very controlled mechanism. The fact that brands are getting more comfortable that maybe the brand is not in their control but it’s actually in the control of their advocates and users and will talk about it in the way they see it fit means that content marketing really has an opportunity leveraged user generated content which is really gonna be one of the trends.”

     

    Jyoti Kumar Bansal, Managing Director, PHD shared her views on the report from a marketer’s point of view by saying: “Content has really become the buzzword with marketers for sometime now and the predictor obviously becomes like a support for us to how things are going. the big challenge that we face as marketers and advertisers is to get enough understanding of how to actually utilise it to really put our brand messages to our consumers while still keeping it interesting, relevant and entertaining for them because otherwise it becomes too much of a plug-in and that’s where reports like this come in helpful because once we know where the consumers are, it’s easier for us to create stories that engage consumers and still gets our brand message across in a subtle and relevant manner to them.”

     

    LinkedIn – The Top Indian Content Marketing Predictions for 2017

     

     

  • Leading global orators Sean Gardener, Cory Surovek, Jerry Smith, Andy Campbell &Winnifred Knight to attend the convention in Mumbai

    DMA 2016 Annual to unravel what future holds for marketers

    By A Correspondent

     

    Hyper connectivity, cloud computing, artificial intelligence, sensors, wearables are dramatically changing the marketing landscape. The 5th edition of 2016 DMAi (Association for Data Driven Marketing and Advertising of India) Annual Conference & Awards intends to go beyond Digital Transformation, and unravel these breakthrough technologies to help marketers re-imagine the business of tomorrow.

     

    Insightful and inspirational talks by leading global and local orators such as Sean Gardner, Cory Surovek, Jerry Smith, Winnifred Knight, Luisa Mazinter, and stalwarts like Gurmit Singh of Yahoo India, Manish Bhatia, Hindware, Tarun Katiyal to name a few, have been lined up in the week-long festival, which begins on February 4 in New Delhi and culminates with a day-long conference and awards night on February 10 at The Leela, Mumbai. In a first of its kind, 2016 DMAi Annual is scheduled to run simultaneously across Delhi, Mumbai and Bengaluru.

     

    The 2016 DMAi Annual will conclude with an awards gala in Mumbai to celebrate the spirit of data-driven/interactive marketing in terms of innovation, creativity and services in collaboration with the right expertise. DMAi will recognise leading innovators in the Indian marketing and advertising industry by presenting awards in categories like 5th Edition of the DMAi Hall of Fame I 3rd Edition of Marketer of the Year I 2nd Edition Marketing Innovation Awards I 3rd Edition of The DMAi Knight I 2nd Edition of DMAi CMO Choice Awards I &DMAi Content Marketer of the Year.

     

    Shelly Singh

    Shelly Singh, Founder, DMA asia &  COO of DMAi, said, “We are extremely excited to announce the upcoming 2016 DMAi Annual convention; curated by industry insiders the advisory comprises from CxO’s from BFSI, Retail, Agency the show promises impressive lineup of the finest marketing minds to address the participants, this year. The main tent on February 10 presents a plethora of networking and business opportunities with the sessions organized to connect directly with international and Indian industry stalwarts.”