MxMIndia

Tag: Django Digital

  • The digital brand film has been shot by SM Productions

    Research & Ranking launches festive campaign

    By Our Staff

     

    Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Limited, has announced the launch of its digital festive campaign #HarGharLakshmi. The digital brand film campaign emphasises increasing women’s participation in equity investments. The digital brand film has been shot by SM Productions and is edited by Django.

     

    Speaking on the campaign launch, Alok Arya, Chief Marketing Officer (CMO), Research & Ranking, said: “In India, festivals have a deep cultural significance, and Diwali is not just a festival; it’s an emotion. It is a shared spirit that unites us all. The impact is very high, and as a brand, we want to harness this occasion to empower lives. With #HarGharLakshmi, we want to inspire a wave of change, nurturing a future where women not only manage homes but actively shape the financial landscape of their homes and beyond.”

     

    Added Aashay Shah, Co-founder at Django Digital: “Despite their pivotal roles at home, women do not participate in financial decision-making. In collaboration with Research & Ranking, we got this opportunity to highlight the importance of women’s participation in making financial decisions, reinforcing her identity as Goddess Lakshmi of their household and encouraging them to take the reins of financial investments. This campaign has been envisioned to be a conversation starter at every home, bringing about the change we need to see.”

     

  • The teenpreneur duo that took home INR 1 crore in Shark Tank India Season 2 partnered with Django Digital for their media and content creation mandate

    Django Digital bags Zillionaire mandate

    By Our Staff

     

    Django Digital has added Zillionaire, a high-end fashion jewellery brand, to its clientele. The agency will now manage the brand’s performance marketing and content creation mandate.

     

    The jewellery brand, supported by entrepreneur Anupam Mittal, targets millennials and Gen-Z customers along with having a strong client base consisting of renowned rappers like Divine, MC Stan and celebrities like Ranveer Singh and Karan Johar.

     

    On collaborating with the agency, Aditya Fatehpuria, Co-founder at Zillionaire, said: “We’re elated to associate with Django Digital for leading our media mandate, especially because of the synergy that we build together as one team trying to provide high-end fashion jewellery to its target consumers. An amalgamation of product expertise from us combined with the marketing expertise from the agency is surely going to bring something fruitful to the table.”

     

    Vivek Shah
    Vivek Shah

    Added Vivek Shah, Partner and Performance Marketing Lead said, “It has been a delight partnering with the inspiring young duo who’ve created a high-end profitable fashion jewellery business applauded by the viewers pan-India on national television. We’ve thoughtfully devised a media plan helping the brand escalate from here onwards and are super stoked to join hands with them in this exciting journey.”

     

  • Music composer Mayur Jumani remixed the old 'I love you Rasna' jingle

    Django Digital crafts influencer campaign for Rasna

    By Our Staff

     

    Rasna, the soft drink concentrate brand, has rolled out an influencer campaign on Instagram. This is in association with its digital partner – Django Digital, collaborated with music composer Mayur Jumani to flip the iconic ‘I Love You Rasna’ tagline. Celebrity moms like Neha Dhupia and Soha Ali Khan Pataudi can be seen grooving to the song.

     

    Said Shivang Shah, Co-founder at Django Digital: “It has been a pleasure to work with a legacy brand like Rasna. Times have changed since we first heard the iconic ‘I Love You Rasna’ tagline and saw the evergreen advertisement on our televisions. To bring out the same emotions by adopting the new-age marketing strategy was a challenge we were willing to take on. We realised that this campaign was a success when moms in our neighbourhood were found grooving to this audio tune and sipping on Rasna with their children. The campaign has already garnered a reach of over 1m+ views and has created an engaged mom influencer community on Instagram. This just goes on to prove that Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market.”