MxMIndia

Tag: Divya Dixit

  • To strengthen reputation of the OTT platform through a multi-channel outreach

    No gandi baat! Pitchfork partners ALTBalaji for PR

    By Our Staff

     

    Guess we know the kind of content some of the folks at Pitchfork Partners have been consuming in the recent past. Given their new client, ALTBalaji which has some really edgy software. The Ekta Kapoor company has appointed Pitchfork Partners as its communications partner. It will strengthen reputation for ALTBalaji through multi-channel outreach to increase awareness about the platform, its shows and widen the viewer base.

     

    Said Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji: “Alternative content being the core ethos of the group, ALTBalaji is focused on building a content bouquet that serves inclusive and individualistic viewing. We are delighted to have Pitchfork on board to support us in our journey and take the platform to the next level.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We’re thrilled to partner with ALTBalaji. Our diverse experience with entertainment clients will facilitate us achieving milestones together. OTT is an ever-evolving, dynamic space and increasingly so due to the pandemic, ALTBalaji is disrupting the space by introducing content which caters to mass viewers.”

     

  • Agency to leverage its existing social media presence

    TheSmallBigIdea wins mandate of AltBalaji

    By Our Staff

     

    Social media marketing agency TheSmallBigIdea has been awarded with the social media duties for AltBalaji. As a part of the mandate, TheSmallBigIdea will focus on leveraging the production company’s existing presence on social media platforms to reach out to newer audiences. It will also focus on conceptualising and publishing content, and engaging with influencers on social media platforms to create a buzz about their path-breaking shows launching every month.

    Harikrishnan Pillai
    Harikrishnan Pillai

    Said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea: “The vision is to mimic ALTBalaji’s content gene code on social; that of pushing boundaries. The brand is also very nimble footed, launching path-breaking shows back to back. We at TSBI are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics, and we intend to forge a solid association on the back of the same.”

    Divya Dixit
    Divya Dixit

    Added Divya Dixit, SVP, Marketing, Direct Revenue & Analytics, ALTBalaji: “ALTBalaji is glad to welcome TSBI on board as their social media strategy and content marketing partner. Their social media strategies, topical creatives, and amplification on social media are insightful and commendable. We believe that TSBI’s creative and content approach in social media marketing will help ALTBalaji to address its current and long-term goals of addressing the Metro and Bharat audiences.”

     

     

  • Dixit has joined as Senior Vice President and Head Marketing for India and International markets

    AltBalaji appoints Divya Dixit as Head of Marketing

    By A Correspondent

     

    AltBalaji has announced the appointment of Divya Dixit as Senior Vice President and Head Marketing for India and International markets. She has joined AltBalaji from Zee5.

     

    Speaking on the appointment, Nachiket Pantvaidya, CEO AltBalaji and Group COO Balaji Telefilms said:“As we continue to grow the company while deepening our relationship with viewers around the globe, we also want to ensure that we have the strongest leadership team in place at AltBalaji. We are delighted to have Divya on board. She will be pivotal in driving AltBalaji’s vision of shaping and defining its leadership in the fast-growing and dynamic OTT sector. With her experience in media, entertainment and the digital space, we look forward to further capitalizing our digital expansion and I wish her all the best. All the other various marketing units operating under AltBalaji umbrella will now roll into Divya.”

     

    Commenting on the occasion, Dixit added: “AltBalaji is a leader in clutter breaking original content. It is an exciting time for OTT players, as the Indian digital landscape is exploding. I truly believe that AltBalaji will raise multiple industry benchmarks and shall continue being a dominant player in the space. I am thrilled to join the AltBalaji family and looking forward to a successful journey.”